Hospitality Marketing Essential (Activity 2)

Hospitality Marketing
Essential (Activity 2)

Table of Content
Introduction
Roles and responsibilities of marketing
Marketing plan
Conclusion
References

Introduction
Marketing is an important tool in the today's business organisations as it is
related with the study of marketplace, demands of customers, customers driven
marketing strategy and built an healthy relationship with customers. In this file
the taken organisation is Hilton which is an American multinational hospitality
company and formed in 1919 by Conrad Hilton. This report will cover the study
of role and responsibilities of marketing and their interrelation with other
departments of business organisation.

Roles and Responsibilities of marketing
As the Hilton is operating their activities in various countries so becomes
essential for them to make effective relationship with other departments so
that all the activities of the business can be conducted in a significant manner.
The relationship of marketing department of Hilton with other department is
explained below: