Hospitality Marketing: Roles, Responsibilities, and Strategies of Hilton Hotel

Mental health

INTRODUCTION
 Hospitality marketing refers to the process of the marketing efforts towards
the increase of revenue in the hospitality industry.
 Hospitality marketing is one of part of the marketing management.
hospitality marketing use the different marketing technique to promote
their services and product.
 The word marketing generally means the process of advertising or
promoting services or product of the organisation Under this report taken
Hilton hotel as a organisation.
 Its headquarters are in McLean, Virginia, US.

Roles and responsibilities of marketing relate to
wider organizational context
 Marketing plays a important roles to establish relationship between
customers and organization promote in market.
 It has different roles and responsibilities regarding organizational context
of Hilton.
 To gathering information of market and analyses of that information is a
first roles and responsibility of marketing.
 It helps to improve product design so it convenient for customers.
 Marketing is supportive for increase brand value of the product which
draw positive identity in global market.

To Be Continued
 In hotel have various functions like production, R&D, finance
and customer services etc. these whole functions are interlinked
with marketing functions.
 In case of finance department, finance department prepares a
report regarding profit, loss and other expenses.
 This report helpful to set the objective and target of the Hilton.
Thus finance department keep away good roles for marketing.
 In case of human resource management department(HRM) plays
a significant role for marketing. HRM department is responsible
for recruitment and staff training across organization on the
basis of demand.