Hospitality Marketing Essentials

HOSPITALITY MARKETING ESSENTIALS
INTRODUCTION
Marketing can be defined as number of actions related promoting products and services of
an organisation which helps in enhancing productivity and profitability of a company.
Away with this, marketing essentials means creating, promoting, and delivering goods and
services to consumer.
MARKETING PLAN FOR TRAVELODGE
Marketing plan consider as an important part of business as it helps in attaining set
objectives in appropriate time frame. Mainly, it is a document which provide guidelines to
marketing manager of the company to enhance their productivity level market place.
Mainly it directly contributes in reaching to the target market in order to attain higher
success. Executive Summary:
Travel-lodge hotel is famous hotel which operate their business in UK and serve
their quality services in various countries. It is private company and also second largest
hotel in UK.
Vision of hotel:
The main vision of this hotel is to provide quality services and premium rooms to
visitors to retain them for longer period of time.
Mission of hotel:
Mission of this hotel is to capture larger market share from its rivals to established
their competitive image.
Goals and objectives:
The main objective of this company is to deliver quality services to its customers as per
their needs and wants.
 To enhance overall sales by 11% in upcoming 2 years
 To increase market, share from 20% by 2020.
STP OF TRAVELODGE
STP of Travel-lodge hotel:
It is more important for business organization to serve their products on the basis
of market segmentation. Which may help in enhancing overall performance of the
company at market place.
• Segmentation: Travel-lodge hotel segment market demographically which may
help in enhancing their profitability level (Ng, Fang and Lien, 2016). This segment is
based on customer’s income level.
• Targeting: Mainly company target number of people like business class people,
corporate people to offer their services.
• Positioning: Travel-lodge provide their services in UK and wants to position itself
as a quality based hotel. For this it offers high quality and luxurious services to its clients.
Further it provides personalisation of services to every customers as per their specific need
and requirements.
Strengths Weaknesses
Positive brand image in market is major
strength of the company.
Hotel serve high quality products to its
target customers.
The main weakness of Travel-lodge is that
it does not implement advanced
technologies within their business.
Travel-lodge has strong brand image but
its share its quite limited in market place.
Opportunities Threats
Company can expand their business in
various countries to attain success.
Hotel can use new and innovative
technologies for making their services
effective.
High competition in market place is major
threat for hotel like Howard Johnson,
Wingate.
Political instability is also a threat for
Travel-lodge in market.