Hospitality Marketing Essentials

Hospitality Marketing
Essentials
TASK 3

• Introduction
• Roles and responsibilities of marketing in relation to the context of organization
• Marketing strategy for the organization
• Strategic marketing plan
• Conclusion
• References
Table of content

Marketing is a process which is associated
with identifying the needs and wants of the
consumers which helps the organization to
satisfy those needs. It includes various
activities such as creating, delivering,
producing and then communicating the values
to the customers which is crucial in hospitality
industry.
Introduction

The marketing department performs various roles to make the
organisation successful by achieving their goals and objective, for this
it is important for them to integrates all the functions of the
organisation. The various interrelation explains the roles and
responsibilities of marketing.
Roles and responsibilities of marketing in relation to
the context of organization