Marketing strategy for hospitality sector

Hospitality Marketing
Essential

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
P1 Marketing functions and its roles and responsibilities...........................................................3
P2 Roles and responsibilities of marketing relate to business organisation................................5
Task 2...............................................................................................................................................6
P3 Marketing mix to market planning ........................................................................................6
Task 3...............................................................................................................................................9
P4 Basic marketing plan for hospitality sector (Covered in PPT)...............................................9
Evidence based marketing plan that applies the marketing mix ................................................9
CONCLUSION................................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
Marketing strategy is associated with growth and continuous development of organisation
that attracts customers and maintain the profitability. Marketing strategy are developed by
managers of business industries that helps to make right business decisions (Munden, 2015). All
companies are using different marketing strategy in order to promote products and increase
brand image. For better understanding Accor is selected that is hospitality industry provides
different types of food and services to customers. This project discusses about how marketers
plays different roles and responsibilities of marketing, marketing mix helps to make different
planning process to achieve goals by using marketing strategies. In addition to basic marketing
plan for a such organisation helps to meet with marketing objectives will be discuss in respective
report.
Task 1
P1 Marketing functions and its roles and responsibilities
Different activities are used by organisation in order to promote their products and
services with the help of marketing, that increases the interest of customers and make
profitability (Serrat, 2017). Marketing is useful for companies that set the people minds for a
particular product and services.
Concept of marketing by involving current an future trends
The concept of marketing is divided in to five concepts which is important for
organisation to run a business successfully. Current and future trend are considering in the
marketing concept that helps complete the objectives in particular period. The concepts of
marketing are as production, product, selling and marketing that are as explained:
Production concept: Perception of consumer is involved in such concept that defines
products are available in market at reasonable prices. It is used by Accor hotel that states
operational capacity of industry must concentrate on increasing production rate (Dibb and
Simkin, 2013).
Product concept: Products are chosen by consumers for which they have value for
money, quantity and quality of products. This concept helps consumers to get products and
services from Accor hotel and attracts them.