This document discusses the marketing plan for Travelodge, a famous hotel operating in the UK. It covers the vision, mission, goals, and objectives of the hotel. It also explores the STP (Segmentation, Targeting, Positioning) of Travelodge and analyzes its strengths, weaknesses, opportunities, and threats. The document includes information on the marketing budget, business objectives, marketing mix, and strategy. It also highlights the tactics used for monitoring and evaluating the marketing efforts.