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Introduction Travelodge will provide very interesting low roomservicesatnominalprices.Salesand Marketing director of the company, Mr Karen Broughtonwillprovidebetterroomservices which includes Economy rooms and premium rooms.Restructuredandredesignedroom architectural services are served to large number of peopleControl and evaluation Marketing plan is considered as a major element which helps in achieving the overall objectives of the business. Sosalesandmarketingdirectorhavecontrolledand managedthefunctionalaspectwithaefficientand effectiveteamofmembers.Propercoordinationand managementofsuchmarketingfunctionsleadsto achievement of main objectives in the travelodge. Efforts of staff members plays important role in controlling and evaluating the effectiveness of strategies in achieving the operations of the business. Executive Summary TravelodgeisaleadingHospitality companywhichisplanningtolaunch newroomservicesforpeople.These economyroomsarereferredassuper rooms that provides wide variety of room services. Theseroomscontainmodern room décor that facilitates large number of customers. These economy rooms also provide free WI-FI facilities to the people who are staying in economy class rooms. The company provides these services at 5 major locations from 15thmay. Budget The company must ensure that availability of resources before accomplishing marketing strategies. The social media and radio promotion must have specific budget sanctioned so that operational cost does not exceed the planned limits. 4 p’s It can be considered as a main element which help in achieving the overall objectives of the company whichstandsforProduct,placepriceand promotionwhicheffectsoverallmarketing strategies of the company. Product- This company providesfinequalityofproductswhichare providedbythehospitalityindustry.Ithas developedremarkableserviceswhichmainly meets customer demands and this creates long lasting impression in the minds of people. Price- Superroomswhicharerecentlydeveloped contains low pricing structures as compared to another hotels and hospitality company's Aims and objectives Main objective and aim of the company is to avail the great opportunities to travellers and people who like to visit hotels for stayingpurpose.Mainpurposeof establishing these types of economy rooms premium rooms is maintaining the strong interpersonalrelationshipwith customers. Basic marketing plan of Travelodge