Hospital Marketing Essentials

This presentation discusses the marketing mix of Hilton and Holiday Inn, and the marketing plan for Hilton Hotel. It explores different tactics and strategies for hospital marketing, including segmentation, targeting, and positioning. The presentation also includes a SWOT analysis and a financial plan for the expansion of Hilton Hotel.

Hospital Marketing
Essentials
(TASK-3 & 4)

Content
 Introduction
 Marketing mix of two organisations
 Marketing plan for Hilton Hotel
 Conclusion
 References

Introduction
Hospitality is related with maintaining good relationship with their
guest. The host receives the guest and entertainment is provided to
guest or visitors. Marketing refers to group of activities performed
by an organization to promote their product through various
techniques such as advertisement, public selling etc.

Comparison of different hospitality
organisation which apply marketing mix
Marketing mix is a approach which is used by different companies to
attain better position in the marketplace then competitor. The
marketing mix is used in the hospitality sector to promote this sector
by combining different factors which are price, place , promotion
etc. The Hilton is using this approach to promote their brand in the
country where they are considering to expand.

Marketing mix of Hilton and Holiday
Inn
Basis Hilton Holiday inn
Price The pricing strategy of this hotel is
based on penetration and skimming
and premium pricing strategies. The
penetration refers to providing
services at low budget and skimming
refers to providing services at higher
price then competitor.
The hotel is providing services at
both economic and premium pricing
strategies depending upon the
segment of market. This hotel has
divided its pricing strategies into
three level that is economic level,
mid level pricing and premium level
pricing.

Continue…
Basis Hilton Holiday inn
Place This hotel has a aim of providing
services to the consumer where they
require. This hotel is operating in
more than 100 countries so they can
build up their brand.
This hotel is providing services in
more than 100 countries which are
mostly located at main cities which
are known for the heritages and
attractive places.
Promotion This hotel is using both social media
and traditional marketing channels
to promote their products(Osman
and et. al., 2016).
This hotel is also using social-media
platform for their promotional
activities which allow them to be
engaged and contact with their
customers.

Continue…
Basis Hilton Holiday inn
Product This hotel is considered as full-
service hotel and its provides various
type of services like special events,
swimming pool etc.
This is a hospitality firm established in U.K which
provide various services to their customers. The
services like free internet connection, entertainment
programmes etc. This hotel is commonly preferred
by family as this hotel provides various benefit to
families such as organising events for the kids etc.
People This hotel value their staff by
appreciate their work so they can
retain their employees for longer
term.
This hotel possess high skilled workers to perform
their operations which result in effective operations
of hotels and the hotel also provides training to
their employees so that they can perform
confidently.

Continue…
Basis Hilton Holiday inn
Process This hotel provide picking up
services to their customer and many
this type of services like solving
their queries etc. Which retain the
customer of the hotel.
This hotel is applying different
process in their operations to assure
the satisfaction of customer. The
process includes involvement of
various facilities like room cleaning,
dropping to the room etc(Ratten
2016).
Physical evidence This hotel provide big rooms with
various facilities such as private
pool in the room and many
more(Summers, Humphrey and
Ferris 2012).
This hotel has a attractive
infrastructure which impacts their
customer positively and the hotel
also provide different type of room
having different features in it.

Different Tactics applied by the hotel to
achieve goal of the hotel.
The Hilton Hotel is using various approaches to achieve their goal
which are providing extra value in their services with comparison of
competitors so that they can attain high share in the market and they
are planning to expand their business level in more countries to
acquire more share at global level.

Preparation of a marketing plan for
Hilton Hotel
Marketing plan is a document containing all the marketing strategies
for the plan of expansion. This plan includes the objective related to
this expansion and their actions are specified in the plan. The
marketing plan is formed to achieve the desire objective without any
conflict.

SWOT Analysis
The Hilton is planning to expand their business in more countries for that
a marketing plan is preparing which require the analysis of company
surroundings are as follows-
Strengths- The hotel has a serious advantage of brand image as this hotel
has strong brand image in the market which will help in expansion.
Weakness- This hotel is facing weakness regarding non development in
their work process and the hotel is highly depend upon the proprietor.

SMART Objective
Specific- The hotel is expecting increase in their market share and they
will be the leading hotel among the world.
Measurable- The hotel is expecting to attain 35% of market over the
world by increasing value in their services and expanding.
Achievable-The Hotel is working towards achieving the higher share
in the market through expanding it in various countries.

Strategies
Segmentation- The company has chosen a segment on the basis of
demographic factor which is mainly define by the genders or age.
This hotel has chosen the segment of family not youngsters.
Targetting- The hotel has target group of people whose age is between
23-70 and facilities are provided according to that.
Positioning- The hotel has already a good brand image in the global
market which is a benefit for the hotel as it provides good quality
services to their customers.

Financial plan
Budget Allocation- The Hilton has a estimated budget of €400,000 for
expanding their business in other countries. The proper allocation of
fund is done on the basis of requirement of activities.
Allocation of funds:
Particulars Amount (€)
Marketing 100870
Training and development 87300
Suppliers 765400
Safety tools 29000

Conclusion
From the above report, it can be concluded that the marketing manager
need to compare marketing mix of its company with their rivals in
order to update their existing policies to complete with their rivals.
Along with this, marketing plan is also need to be develop in order
to achieve success for its new product into competitive market.

References
Bai, X., Sheng, S. and Li, J.J., 2016. Contract governance and buyer–
supplier conflict: The moderating role of institutions. Journal of
Operations Management. 41. pp.12-24.
Buhler, A. and Nufer, G., 2012. Relationship marketing in sports.
Routledge.
Ghosh, C., 2017. A Study on-Evaluating Marketing Strategies Adopted by
Home Appliance for Economic Development in India International
journal of social sciences and humanities. 1(1). pp.9-15.

Thank You