Hospitality Operation Management Doc
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Added on 2020-10-22
Hospitality Operation Management Doc
Added on 2020-10-22
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HOSPITALITY OPERATIONMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Nature of hospitality services and product field ...................................................................11.2 Types of influences affect pattern of customers demand.......................................................21.3 Comparison of customer profile and their differing expectation and requirement as perHilton provision...........................................................................................................................21.4 Factors affecting average spending power(ASP) in hospitality business............................32.1 key stages in development of product and services in Hilton hotel......................................42.2 Features contributing towards customer's perception of products and services..................52.3 Opportunities and constraints affecting product and service development in hospitalityenvironment ................................................................................................................................52.4 Different merchandising opportunities for hospitality products and services......................6TASK 2............................................................................................................................................73.1 Different pricing methods used by Hilton hotel....................................................................73.2 Factors affecting revenue generation and profitability in hospitality organisation.............7TASK 3............................................................................................................................................84.1 Range of performance measure and appraisal techniques.....................................................84.2 Benefits and limitation of various qualitative and quantitative appraisal techniques...........84.3 Approaches to business analysis , evaluation and planning .................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONHospitality industry is a wide category areas that provide their services such as themeparks, travelling and accommodation facilities, event planning, in additional area with tourismsector or organisations. It is a group of business enterprise that serve its facilities to customers.Hospitality services play their role in making businesses more successful through serving goodfacility. Food and beverage, motels, breakfast and bed are the areas to this industry. It works inmany fields like hotels, schools, resorts etc. Hilton resort and hotel is the most popularorganisation in business world, it was an American international hospitality industry that providetheir good products and services to people. Operation management is very important part in hospitality business because they cancontrol all over the activity in production of products and services. This report is based onhospitality operations management that explain the nature of hospitality services and productsareas and also describe the different influence that affect the structure of demand in this industry.It describes the key stages in service and product developing and also apply business approaches.TASK 11.1 Nature of hospitality services and product field Hospitality enterprise is essential for Hotel Hilton to make growth in its business. Thissector provide their best services to customers that increase its success in market place. In hotelbusiness, food and beverages are their products. All the services and goods are very important inthis organisation. The nature of Hotel Hilton hospitality services and products are: Perishable: perishable food need to be store in cool place. Hilton Hotel is a broadorganisation that has connected with many customers. In its restaurant people demandfresh foods and beverages like beans, meat, fish, poultry etc. so for this perishableprocess help at the time of client demand. This type of food should be kept inrefrigerator at 4.4 C. Tangible and intangible: hotel business has many service qualities that satisfiedcustomers. In Hilton there are many products which is tangible like its exterior andinterior designs that can be tough by customers. On the other side reliability, assurance,clients responsiveness etc. are the intangible services. Both of these natures are includedin hospitality sector of organisation. 1
Service areas of Hotel Hilton: in Hilton hotel their hospitality service areas are roomdivisions for clients, food and beverage, banqueting system that help customers to set bigdinner or lunch parties, conference hall service to arrange their meetings with businesspartners or other staff members etc. all these services in proper way attract people towardtheir businesses. 1.2 Types of influences affect pattern of customers demandIn hotel business they do not have the same kind of customers demand in every year or aday, it gets changed according to client needs and moods. Hotel Hilton hospitality operationmanagement department will arrange all the facilities according to customers demands in everyseasons. There are some influences factors that affect structure of needs are:Seasonality: it highly gets impact on demand patter. Organisation customersrequirements get changes as per as changes in weather environment. It is a short termprocess of business activity. In winter or summer clients demand various types of things.Healthy living: some customers are very concern about their health. They eat only thosefoods that are healthy and fat free. Time of day: third pattern is depend upon at the conditions and plans. Customers decidetheir trips with families in a week or a day. 1.3 Comparison of customer profile and their differing expectation and requirement as per HiltonprovisionCustomer profile refers to identifying potential customers and their needs to provide themvarious products and services of organization. Customer profile can be compared with differentexpectation and requirement by identified on the basis of following:Spending power :Purchasing power of customers refers to their ability of spendingmoney on different products and services. Purchasing power of customer is based ondifferent factors such as price of product , customer ability etc. Customer purchase thoseproducts and services which are affordable by them and also fulfill their requirement.Hilton hotel is providing its products and services such as accommodation, rooms, foodservice etc. at affordable prices .Types of Hospitality businesses : There are different types of hospitality business whichconsist of restaurants, travel agencies, hotels , bar and clubs, theme parks etc. Hiltonbusiness is operating in hotel business under hospitality industry and also providing2
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