Recruitment for Skills in the Hospitality Industry

Hotel Chain
Recruitment for Skills

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 2............................................................................................................................................3
PESTLE Analysis........................................................................................................................3
SWOT analysis ...........................................................................................................................4
Current & Potential trends within the Hospitality sector............................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Hospitality industry is a wide part of service industry that involves Food & Beverage,
lodging, accommodations and so on. Nowadays, Hospitality industry is considered as growing
sector worldwide which mainly emphasise on customer satisfaction (Becker and Wang, 2016). In
the present report, Marriott Hotels is chosen as a base company. This organisation basically deals
in resorts as well as hotels globally. The current report covers PESTLE analysis & SWOT
analysis that assist an organisation to evaluate its effectiveness. Later, it covers current as well as
potential trends within the hospitality industry.
PART 2
PESTLE Analysis
PESTLE analysis framework is used by companies to evaluate the affect of micro
environment which is an uncontrollable factors on the business functions and performance. The
PESTLE analysis is mentioned below with relation to Marriott Hotels:
Political factors: It is stated that the political conditions of United Kingdom is stable
which assist companies to carry out its operations and activities considering policies & strategies.
In context to Marriott Hotels, the higher authorities encounter with International relations,
political instability, taxes which impacts on its market position and reputation as well.
Economic factors: This factor involves inflation rate, foreign exchange rates, currency
fluctuations which impacts on overall development and growth rate of an organisation. UK
economic presence is high that helps company to raise opportunities and achieve growth in an
appropriate as well as innovative manner (Erbakanova, 2016). With reference to Marriott Hotels,
United Kingdom economic factors assist company to enhance sales and gain high profit. In
addition to this, the population of UK has high purchasing power due to which Marriott
innovation and services is easily adopted by the people which leads to raise in their profitability
and market share as well.
Social factors: This factor involves customer behaviour, lifestyle, opinions, trends,
values, beliefs, culture and so on. In relation to Marriott Hotels, it operates on international level
in the hospitality industry. So it is important for company to consider and analyse the
requirements of customers and then offer its services accordingly. Change in preferences,