HR Management Practices and Strategies of Jaguar Land Rover

HR MANAGEMENT PRACTICES AND
STRATEGIES OF CHOOSEN COMPANY

Table of contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
The change of the HR strategies during covid.............................................................................3
Impact of the environmental factors............................................................................................4
Value creation by the firm using the HR model..........................................................................5
Storey’s 27 points of difference between the personnel Management and HRM.......................6
Job design strategies of Jaguar Land Rover................................................................................7
Hiring and firing strategies during the covid situation................................................................8
Corporate examples using good HR practises.............................................................................9
Recommendations for keeping the performance high by HRM..................................................9
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
The report is about the HR management practices and strategies of the Jaguar Land Rover
in the covid situation. It a British multinational company of automotive that is producing luxury
vehicles along with sport utility vehicles. The company is a part of the Indian automotive
company Tata motors Limited. The headquarters of the firm is in Whitley, Coventry, UK. The
report discusses about the change of the HR strategies during the covid situation. The impacts of
the environmental factors are discussed in the report. The HR model is given for the value
creation of the company in the report. Storey’s 27 points of difference is discussed. The report
analyse the job design strategies of the company along with the hiring and firing strategies of the
company. The examples of the corporates using the best HR practices are given. At the end of
the report the recommendations are provide to the HRM for the high performance of the
company.
MAIN BODY
The change of the HR strategies during covid
The strategic HRM involve the alignment of the business activities with the goal as well
as objectives of the company. The strategic management ensures that the functions like
manufacturing, marketing, finance and sales get the correct resources and by doing so the HR
manage the long term success of the company. The HR in the organisation is responsible for
making the functions like payroll, hiring, training and development that result in the outcomes of
the organisation that are able to meet the strategic objective of the company. The strategic HR
uses the tools as well as the resources of the company for making the employees performance
better to meet the standards of the company, thus the HR develop the competence of the
employees (Kristi Hedges, 2014). The HR examines the operating models of the competitors and
help in identifying the gaps in the performance. They take the strategic decisions like, for
obtaining the certification credentials they require personnel for making sure that the company
have people that are qualified. The HR involve in many strategic functions that are of setting the
standards as well as training personnel for the business that is being conducted for adhering the
regulations of the state, local and federal. The HR provides the company with the high
performance workforce by attracting and retaining the most qualified candidates of the company
along with administering the system carefully (David Collings, 2021).

There are different types of strategic management theories for the modern industrial as
well as governmental organisations that are profit-maximising and competition based theory,
survival-based theory, agency theory, human resource theory and contingency theory
(Automotive news report, 2021).
Survival-based Theory
Herbert Spencer proposed the theory of survival based theory for the organisation and the
theory focuses on the concept of continuously changing and adapting to the changing
environment for surviving. In the case of Jaguar Land Rover, during the covid situation the
company appoints a creative chief for redefying the strategies in the organisation. The chief had
to deal with many challenges regarding the covid-19 along with the challenges to manage the
underutilisation of the plant, electrification and fall in the handling of the diesel sales (Shah,
2018). The underperformance of the Land rover is also been handled. The chief develop the
character, personality as well as the distinction of each brand and role by involving leading
design functions.
Impact of the environmental factors
The covid had impacted the organisation widely in all their functions and the
environmental factor like this is highly responsible for the suffering for the organisations at this
time. The jaguar Land Rover owned by the Tata Motor seen the decrease in the retail sales by
12.1 per cent at 5, 08,659 units in their financial year of 2019-20, where the coronavirus is
significantly impacting the fourth quarter offtakes. The retail sales of the company in the
previous year was at 1, 09,869 vehicles that is downed to 30.9 per cent for the in comparison to
the period from January to March of the financial year 2018-19 as said in the regulatory filing by
Tata Motors. The sales of the company were impacted by the environmental factor in all the
regions that include North America, UK and China during the financial year (Animesh,2021).
The environmental factor has disrupted the automotive industry in unprecedented ways.
The sales of the Jaguar Land Rover was showing improvement instead of the shifting
customer tastes, regulatory changes, on-going trade tensions and Brexit but the after the hit of the
corona virus pandemic the organisation is suffering with the loss of sales in the fourth quarter.
The company is everything for supporting the communities of the firm through the covid-19
situation. The company has deployed 300 vehicles to the Red Cross and emergency services, all
over the world (Van Biesebroeck and Sturgeon, 2010). The company have to temporarily have to