Huawei Marketing Analysis

Running head: HUAWEI MARKETING ANALYSIS
HUAWEI MARKETING ANALYSIS
Name of the Student
Name of the University
Author Note

1HUAWEI MARKETING ANALYSIS
Introduction
Company
Huawei is one of the leading global information and communications device and infrastructure
providers. The company also specializes in the production of ICT infrastructure and smart
communications devices. The end to end product offerings of the company are effective in terms
of security and competitive advantage. The company collaborates openly with its ecosystem
partners to provide value added products to the customers.
Product
The company sells electronic products the focus is on smartphones, tablets, routers and other
digital accessories. The focus is always towards empowering people. Huawei focuses on
enriching lives of people whether at homes, workplaces or any other environments (Jacobson,
2015). The company is always focused on inspiring innovation within organizations of varying
shapes and sizes. Huawei is a well-recognized brand name globally and is constantly striving
towards optimizing its global market position.
Consumer
Two sets of consumer details can be given for detailed analysis. One is Mark, the other is
Christine.
Mark
Demographic

2HUAWEI MARKETING ANALYSIS
Mark is Australian, a worker of Huawei IT as an analyst. Mark lives in Melbourne in an
apartment. His average income is 80000 Dollars per year. Mark is married, he is 32 years of age.
He has a nuclear family. He has completed masters in communication systems.
Behavioral
Mark is passionate as a person. He works out for 4 days. He likes to play sports on Saturdays,
especially Cricket. He spends heavily on his lifestyle. However, lack of essential nutrients were
found to be missing.
Psychographic
Mark is conservative, has a groups of friends, he focuses on self-esteem, reads newspapers and is
addicted to social media.
Christine
Demographic
Christine is Australian. She is a manager in the recruitment company called Hays. She lives in
Perth. Her average income is 74000 Dollars per year. Her marital status is unmarried. She has a
degree in arts and culture
Behavioral
She is energetic and active in her behavior. She is a practicing dancer and singer. She checks
with medical checkups regularly. She has not endured any significant health problems.
Psychographic

3HUAWEI MARKETING ANALYSIS
She is very socially aware. She is innovative and a hard worker. She is greatly interested in
singing and dancing.
Huawei can be able to attain highest yearly increase in sales among the other leading vendors.
The company has to improve the brand portfolio. The company should focus on being self-
branded. Huawei has to consider the factors that are most significantly provided by the products
of competitors. The marketing areas are given in terms of time and space.
Current marketing mix
Product The product that is being focused is the
Huawei smartphone brand
Price The high end phones are process around
760-846 AUD