Purpose and Importance of HRM

Human Resource Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Purpose and importance of HRM................................................................................................1
Strength and weakness of current selection process....................................................................2
Potential improvement in current selection process by Chocolate presence within company....3
TASK 2............................................................................................................................................4
Person specification of receptionist.............................................................................................4
Advantages and disadvantages of current method of advertising...............................................4
Recommended job advert regarding Receptionist vacancy.........................................................6
TASK 3............................................................................................................................................6
Benefits of graduate training schemes and internships................................................................6
Flexibility in Microsoft................................................................................................................7
Motivation given by Microsoft....................................................................................................8
TASK 4............................................................................................................................................9
Employee engagement and its importance..................................................................................9
Approaches of engaging workers in company.............................................................................9
Legislation that will influence HR decision making.................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
It refers to activity that includes various functions of human resource department such as
hiring, selection, training and development, staffing etc. It plays important role in every company
that will help in coordinating all activities.
Present study will be focused on Chocolate Presence Company. This organization is
based in North Yorkshire that is providing tailor based greetings cards serves in almost all part of
UK. HRM is very much important for all SME organisations as this will be regulating their
operations on daily bases which means that they could perform better with help if it.
Report will basically include objectives that will lead by human resource department in
organization. It will also include strength and weakness of selection method that is being used in
the company and improvements that is being done in chocolate presence. It will salso include
advantages and disadvantages of advertising jobs. Furthermore, it will include benefits of
graduate training schemes and internship of employees of Microsoft. It emphasizes on employee
engagement and its importance in employee relation in Microsoft.
TASK 1
Purpose and importance of HRM
Human resource management refers to approach that is been adopted by management of
company strategically to increase the efficiency and effectiveness of organization with respect to
gain competitive advantage from its competitor. The another reason for the adoption of HR
practice is to build a strong relationship between the employer and employee as it will contribute
in increasing the effectiveness and productivity of company.
HRM is approach that is adopted by company strategic to increases efficiencies of organisation
along with to gain competitive advantage with their competitors (Dahou and Hacini, 2018).
Company adopted HRM practices as to increase employee satisfaction along with increase in
efficiency and productivity of company.
Importance and function of HRM
Maintain the work life quality- It is the perception of maintaining the healthy
relationship between employees and management (Olga 2017). The HRM want to bring
satisfaction in the work life environment of the Chocolate presence company so that effective
chocolate cards can be delivered to clients or customers.
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Increase retention of employees- the proper utilization of the company human resource
to achieve the long term objective of the chocolate presence the HRM has to follow various
employee appraisal for the deserving employee.
To attain the sustainability in the market- The another importance of the HRM
function is to maintain the secured position of chocolate presence in the market which can be
only drawn by the excellent results achieved by efficiency and effectiveness of employees
To evaluate the performance of the employees- The HRM will take care of the
contribution the employee in managing the task of the company (NGOLE, 2015). How the
employees are working to achieve the target of organisation. To evaluate efficiency and
effectiveness.
FUNCTION OF HRM-
Planning- The important function of HRM is to plan for future plan needed to be
achieved by the Chocolate presence employees to meet the goals and the objective of the
company.
Employment- the HRM is process of the recruitment and selection process. The HR used to hire
the efficient employee for required position in the Chocolate presence. The department used to
identify the qualification of the employees according to the requirement of the opportunities.
Development- The function of the HRM department is to provide training, the development to
the new recruitment or the existing employees for the finishing in the skills (Olga 2017). The aim
of the HRM of providing training and development is to prepare them for the higher jobs.
Performance appraisal- The HRM used to provide monetary and non-monetary incentives to
employees as keys of motivation to increase productivity of Chocolate presence.
Strength and weakness of current selection process
The current selection process for Chocolate presence is to clear the examination
consisting of the language command of English and the quantitative approach. The requirement
of the clearing the exam is the having the marks of 50% (NGOLE, 2015). The reference will be
checked out of passed candidates along with informal interview which just take the time of 15
minutes to complete the selection process.
This selection process has the different strength and weakness which somehow make the
company. Due to the weakness still the employee turnover ratio of the company is still high. So
it the responsibilities of the HR department to identify the weakness of type current process and
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rectify them so that Chocolate presence can reduce the employee turnover and increase the
efficiency and effectiveness of the organisation.
Strength of the current selection process
Comprehensive and quantitative- the company hire candidate on the basis of
quantitative ability and control on prefer language (Mittal, Gupta and Mottiani, 2016). They sort
the applied candidate according to their calibre require to perform the required position by them
to achieve the goals and objective of the Chocolate presence
Reference- the another strong point of this selection process is checking out the reference
provided by the applied candidates so that the company can identify the authenticity of the
approach and the document submitted by the candidate in the organization.
Weakness of selection process
Informal interview- the company added a weak point that having of the informal interview of
the selected candidates (Kosoe and Osumanu, 2018).. The HR department should add more
special task to make the interview level more high so that only eligible candidate can occupy the
job. The informal interview turned out to be the formality and leads to the decline in the retention
ration.
Job description- the company has the different vacancy in the different department so the
company should have the different criteria to apply in the different position of the job according
to their calibre. The company don't provide the better information about the specification of the
job.
Internal recruitment process-in this process company used to hire employee within from
company promoting to them a higher post.
Advantage-
 Cheaper in cost and easy to recruit.
 People are already familiar with work environment.
 Works as performance appraisal to employee in company.
Disadvantage
 Awareness of strengthen and weakness of company
 Hinder the new talent
 Potential customer are limited.
 Created conflict between employee.
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External recruitment- in this process company hire the employee from the outer world with
variety of selection process.
Advantage-
 New talent enters in company.
 Better opportunities to select the best from pool of talented candidate.
 Wide range of experience to candidates.
Disadvantage
 Time taking process.
 More expensive to heavy advertisement and selection procedure.
 The process should be enough available so that best candidate can be identified.
Potential improvement in current selection process by Chocolate presence within company
The company has the more of the disadvantage in the selection process of the Chocolate
Presence as the company has the downfall in the retention ratio of the employees or the company
don t have the candidates that perform the job at their extreme efficiency and the effectiveness,
the company are required to have change in the selection process.
The main potential that the company can apply in the selection process is to have-
More levels in the selection process- the company should not end the selection process
just after the written or the quantitative test (TĂVALĂ, 2018). The company should continue the
proceeding with the more quantitative test so that the company could come out with employees \
who are sufficient to provide the innovative ways to achieve the gaols and the objective of the
Chocolate presence with the effectiveness and the efficiency of the employee. The chocolate
presence should add review process in which the HR department can identify the ability of the
candidate according to the risk management technique or how the employee will deal the
situation of the panic in the organisation.
Proper specification of job- the Chocolate presence should provide the specification or
the justification of the different jobs that are present in there different department. So that the
candidate can only apply in the place where they want to develop there profile or where they
have the skills to perform (Gumbo, 2017). The specification of the job will directly reduce the
prohibition of the employee as there will work more prominently in the workforce increasing the
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productivity of the Chocolate presence with increasing effectiveness and the efficiency towards
the goals and objective of the company.
TASK 2
Person specification of receptionist
Qualities/Skills Essential Desirable
Communication 
Administration 
Interpersonal 
Technical 
Ability to do team work 
Good organizational skill 
From above person specification of receptionist, it can be said that it must have good
communication skills that will help in interacting with people and enhancing different
perspective for future course of action. Its administration skills will also be good so that it will be
managing and coordinating all activities that will help in future growth in company. In addition,
to its interpersonal skill is also necessary for receptionist position in the chocolate presence
company create more opportunities and helps in growth of employees (Lechuga Sancho and et.
al., 2018). Technical skills are desirable as it is not necessary having this skill. These skills will
be necessary that must be possessed by receptionist of company.
Advantages and disadvantages of current method of advertising
Direct marketing: - This refers to selling and distribution of goods and services directly to
the customer that will help in gaining more attraction of customers and make them aware
regarding existence of product and services.
Advantages
Through this a group of customer can be targeted and make them aware regarding
availability of product and services into the market. If more customers are targeted then this will
be beneficial to attract more customers towards it (Daly, 2015). This will help in building brand
loyalty by offering discount and special offer to its regular customer. Targeting customers that
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will be helpful for future as they are more aware about the availability of product in the market.
This will be help in providing different information to customers easily that will be helpful for
Chocolate presence.
Disadvantages
This will have greater impact on company's performance that will be creating difference
in various aspect that will have a greater impact on company's operation. Some customers do not
take interest in direct marketing as they think this will affect their working in company.
Consumers are not taking interest much in product and services that will be providing different
aspects to customers (Habib Rana and Shaukat Malik, 2016).
Personal selling:- In this advertising technique product and services is to be sale while
interacting with them face to face.
Advantages
This will help in emphasizing personal interaction with customer through which proper
feasibility is being explained to customer for future use. Through this customer will be attracted
towards the company and buy more product and services. Different approaches that will help in
bringing different segments as it is beneficial for company.
Disadvantages
Through personal selling there is limited reach in the company that will be beneficial for
future as personal interaction will help in clear understanding regarding and product and services
that is offered to customers of chocolate presence (Mone and London, 2018). It is an expensive
approach that is used to sell product in market. As seller have to go and meet personally to
customer so that will cost very high to Chocolate presence so this is disadvantage for seller to
running in every situation for selling product in the market.
Online marketing: - This involves selling product and services through online medium such as
use of social media networking that is being used in company.
Advantages
This technique is less expensive as compared to other technique of doing marketing. It
doesn't require much investment in doing marketing that will be beneficial for future course of
action.
Disadvantages
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There is no face to face interaction with customers that will create misunderstanding
sometime for future. In this there is no strong relation with employees that will affect working in
various aspect in company.
Recommended job advert regarding Receptionist vacancy
Receptionist is responsible for managing all outside activities that is being doing in
company. (Al Mehrzi and Singh, 2016).This will help in facilitating different position that will
be useful for future in providing various aspect in company. It is important in having receptionist
in company as it will be emphasizing in managing all activities of company. It should be
recommended that receptionist position plays an important role in company for future growth as
it helps in managing all task of company that will be beneficial for the future. It should be seen
that all work is being doing properly by doing different aspect in company.
TASK 3
Benefits of graduate training schemes and internships
Graduate training schemes is being provided to the employees by employer to build a
leader in the company that will help in providing benefits to them for future. This will help
Microsoft in building better employees for the future (Collings, Wood and Szamosi, 2018).
These training will help in improving skills and knowledge of employee. Microsoft is conducting
training and development program for its employees for continuous growth in the company. It is
also organized seminars and internship that will help in upgrading skills and knowledge that will
be beneficial in the future.
Benefits to employee
In Microsoft employees gets benefits in various ways through these training schemes
their skills and knowledge is improved on a regular basis. This will help them in doing work in
Microsoft as their skills may help in performing effective work in the company that helps in
future growth. This will help in improving productivity of employees in doing work that will be
beneficial for it. This helps in facilitating different aspects of Microsoft through which employee
is trained into the organization. Training will help in bringing uniformity in the procedures that is
being used in Microsoft. Internship is providing an experience that will be required for
performing different task in company (Lechuga Sancho and et. al., 2018). Through this it will
help employee in exploring different fields in which internship is being provided. It will help in
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building professional network with people that will help in future growth. Internship is also
helped in gaining confidence in doing work in the corporate sector.
Benefit to Microsoft
Graduate training scheme will help Microsoft as employees are having skills to do work
in company that will help in improving productivity of company. Through training and
development Microsoft do not have to train their employees as their skills are upgraded and they
are doing their work independently that will help in enhancing working environment of
company. As experienced employees are working in company that will help in increasing
efficiency. Less error is being occurred in work as they are having proper knowledge of work so
that will help in saving work of Microsoft. Internship helps in gaining experience so that
company do not have to spend on their development program. It is providing competitive
advantage as employees are skilled to perform various task in company.
Flexibility in Microsoft
Microsoft is providing flexible working hours to its employees which enhance them in
facilitating various aspects that bring efficiency among workers to do work . It is also providing
flexibility that will help in getting better opportunities in the future. As it is important to provide
flexibility to employees that are working in Microsoft (Daly, 2015). It enhances communication
in company that will creating relation between employees. This will help in building trust among
employees will facilitate in doing work in Microsoft. There are several aspects that will help in
creating priorities for future. In these employees will be providing multiple roles as they are
flexible to do anything in company. This will lead to create various aspects that will provide
different aspect to employees that are working for future. Employee will get a flexible working
hour that will improve its efficiency and doing work properly that will lead to growth of it.
Benefits to Microsoft
Providing flexibility to employees will help in benefit Microsoft as if employees are
happy then they will work effectively and efficiently that will help in improving productivity of
company. If employees are working properly that will help company to grow faster and
achieving its goals and objectives. This creates various aspects lead to create different segments
for Microsoft (Habib Rana and Shaukat Malik, 2016). If they are offering flexibility then it will
be beneficial in providing various targets that is being given to employees for the future.
Through this company's growth will increase due to which its market value will increase.
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Benefits to Employees
Employees of Microsoft is working in company as there are no barriers on them to stay
and have to complete their work on a given period of time. Flexibility will help in growing in the
future. It is providing various segments that will be beneficial for employees to engage in more
activities of company. It facilitating different sectors that will be providing opportunities in the
company.s Different types of employees are working in Microsoft that will be helpful for the
future (Mone and London, 2018). As employees are doing work in an efficient manner that will
be providing different aspects that will increase efficiency in doing work for Microsoft.
Graduate training scheme will be helpful for the employees as they have experience of
corporate knowledge while attending training so that will benefit in adopting the culture and
working environment of the company. As flexibility to graduate training will help in improving
productivity and profitability for the future.
Motivation given by Microsoft
Microsoft motivates its employee by offering incentives that will encourage employees to
do effective work in company. By organizing different activities that will help in engaging more
employee into company's activity as they are involving more into company’s operation and help
in decision making for future. By enhancing communication will help in knowing each other in
company for future so that in achieving goals and objective of Microsoft. As employees are
motivated they are doing work in an effective manner. As they are doing different aspects that
will be helpful for company's operation and maintaining various functions that will be provided
to them in the future (Al Mehrzi and Singh, 2016). Employee motivation is very important in
company for further use that will be benefiting for Microsoft. There are various ways help in
providing different segments that will be helpful for future. There are different concepts that will
lead to improve effectiveness in working.
TASK 4
Employee engagement and its importance
Employee engagement refers to involving employees of company to do work effectively
that will help in providing various opportunities for future. It helps in retaining more employees
that will growth in company. If employees are engaged more into Microsoft that will help in
improving efficiency of company for future. This plays an important part that will be beneficial
for company. As different services are being provided into customers of company. There are
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various aspects that will improving engagement of employees that are useful for future course of
action. Through transparency will help in engaging more employee into company that will be
helpful for future (Eldor and Vigoda-Gadot, 2017). As its main aim is to providing different
aspects of company. It helps in providing different engaging activities that will be helpful for
future course of action. Through employee turnover is reduced at very fast pace that will be
provided different aspects that will be helpful for future.
It helps in maintaining effective employee relation in Microsoft as by involving
employees in decision making for future. There is various aspect that will be providing effective
relation between employees as they are doing efficient work in company. There are different
concepts in providing different criteria that is being followed in company. It is important in
maintaining good employee relation in premises that facilitating in different segments as it is
important to maintain employee relation. As there are various forms that will be taking to
enhance relation is to communicate with each other that will be providing effective work (Slack,
Corlett and Morris, 2015). As different people are working in Microsoft so not all of them know
each other. This employee engagement will enhance growth for future course of action.
Through this productivity of Microsoft will increase that will help in generating profit for
future. This will also reduce employee turnover that will be benefited for company to earn more
profit. As more employee are engaged that will enhance more work in company for future.
Approaches of engaging workers in company
Multidimensional approach: - This approach helps in emphasizing employee
engagement in company as this will enhance doing work in company. This summit is mainly
focused on engaging workers into company as it bring growth for future course of action. This
approach help in gaining knowledge for various aspect that will be beneficial in providing
various aspect of employee engagement in company. This will help in giving various aspect that
will be providing various segments for future. Through this workers are engaging more as
compared to different aspects that will be giving various aspects for future course of action
(Shuck, Adelson and Reio Jr, 2017). Through this approach communication between employees
will be increasing as they are interacting with each other that will bring efficiency in doing work
for future.Employee engagement will be enhanced as different employee will be working
together.
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Engagement drivers: - This approach is providing different segments of employee
engagement that providing different aspect. This approach clearly emphasize and helpful for
future as different aspect will be taken into consideration (Byrne, Peters and Weston, 2016). As
there are various approaches that will help in indulging employee to take part in activities of
company. This will help in improving communication at workplace. If there is effective
communication that will help in creating different aspect of company. This will help in bringing
opportunities in career. Different sources that will be providing different segment that will
provide various aspect of employees working in company. These approaches are discussed in
summit that is being provided s(Saks and Gruman, 2017). Various approaches that are being
involved into various aspects that will be helpful for future.
Legislation that will influence HR decision making
Equality Act 2010:- This act states that each and every employee in company have to be
treated equally there is no discrimination based on age, gender, religion etc. If employee is not
treated equally in company that will affect their working and environment that will lead to create
difference between employees. At time of recruitment it is necessary to treat each and every
employee either male or female will be treated equally (Smith and Bititci, 2017). This will affect
decision making while recruitment, training and development if employees are not treated
equally then company will not be able to take decision for the company in the future.
This act provide influence on HR decision making as if there is no equality between
employees then they feel insecure in business and because of it employee turnover increases. In
case when employees are not happy with their working environment that lead to decrease their
motivation of doing work and ultimately that will have an impact on decision making.
Rewarding people equally based on their work so that they do not feel demotivated.
Health and safety act 1974:- This act will be emphasized on proper health and safety of
employees in company that include proper lightning, heating, ventilation etc. Through this
various aspect will enhance as clean working environment in premises. If employees are not
feeling safe that will affect working as they are not doing work properly and feel insecure in
premises. This will affect functioning of company for longer duration so it is necessary to
provide proper safety to employees (Chang, 2016).
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This also have an impact on health and safety of employees as if proper safety is not
provided that also lead to decrease employee morale and they are leaving organization early.
This will affect decision making process of the company.
Application of different HRM practices
There are different HRM practices that will be followed by chocolate presence company as:
Recruitment and selection:- This is the most important practice that is being followed by every
company for the selection of candidates in the company for future. There are different activities
that will be practised by the company in achieving goals and objectives for the future purpose.
Without this practice company cannot run its operations properly. For selection of candidate
chocolate presence use external recruitment that help in selecting talent pool from number of
applicants.
Appraising performance: Performance of an employee will be improved by providing rewards
and incentives and motivate employees for doing effective work in the organization. It is
important to ensure that there is good performance from employees.
Above are the HRM practices that is provide effective use of resources and providing
various perspective for the future. As all these practices are performing there different roles in
organizing various activities in business. Proper utilization of resources enhance applicability of
different practices that is followed under the company.
HRM decision making will be more effective as by providing different aspect that lead to
create changes in business such as there is no racism between employees as that will have an
impact on decision making for the company. There will be no baisness between employees that
are working in the organization. Another example can be taken into consideration as there is no
discrimination between sexuality of employees as male are given more preference as compared
to females.
CONCLUSION
As per the study it can be summarised that human resource is an essential part of
organization. It will help in managing all activities for future. Different functions played by
human resource that will bring effectiveness and efficiency in work. As selection method is
having strength and weakness that will have to cater in company. There is different technique
that will be used in advertising jobs in organization. Graduate training scheme and internship
will help in getting experience to employees that will help in benefiting company in future
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course of action. Providing flexible working arrangements enhance productivity as well as
profitability.
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