Importance of Human Resource Management in Achieving Competitive Advantages - A Case Study of Waitrose

This presentation explores the purpose and functions of Human Resource Management (HRM) in achieving competitive advantages. Using Waitrose as a case study, it discusses the approaches of recruitment and selection, benefits of HRM practices for both employers and employees, effectiveness of HRM practices in rising productivity and profitability, importance of employee relations in HRM decision-making, elements of employee legislation and their impact on decision-making, and HRM practices in a work-related context.

HUMAN RESOURCE
MANAGEMENT

INTRODUCTION
 Human resource management is the strategic approach of the firm which
effectively management employees of the organization to achieve competitive
advantages.
 It is specially design to maximize the efficiency of the employees through
proper training and their development.
 This report will take Waitrose company for this case study. It is a British
retailer multinational company. This report will analyses purpose and the
functions of HRM in the company and it will also explain the approaches of
recruitment and selection method.
 This report will cover how HRM works and why it is important for the
company to achieve their objectives and goals.

P1- purpose and functions of the Human
Resource Management
 HRM plays important role in the company to gain competitive advantages
(Aklamanu, Degbey and Tarba., 2016).
 This department provide skilful employees to the Waitrose company, so they
can gain competitive advantages in the retail market.
 There are two approaches of the HRM which define their functions are soft and
hart approaches
Hard HRM
 In the hart approaches HR manager of the Waitrose company treat
employees simply as their resources like they are machine.
 This approach has strong like with the corporate business planning , in this they
analyse what resource their company need and how they will get those
resources and how much it will be cost.
 HR also focus on the workforce according to the companies need.
 They hire new employees if they are needed, and they also fire employees
according to the companies labour turnover.

To be Continued...
Soft approaches
 In the soft approaches HR treat their employees as a most important resource of
the company to take competitive advantages (Bratton and Gold., 2017).
 They also motivate employees through the reward system, so they give their
best to achieve rewards and stay motivated.
 HRM focus on the long term goals of the company and plan according to it.
Purpose of HRM
 Purpose of the HRM to recruit skillful employees and right people for the
available job in the Waitrose company.
 They focus to recruit employees on the right time, place and people to make
their workforce strong.

P2-Strength and weakness of recruitment
and selection methods of HRM
 There are different type of resource HRM used to run their recruitment process.
 This helps Waitrose company to achieve market growth through the skilful
employees.
 Some of the recruitment sources of the HRM are Job analysis, internal and
external recruitment and methods of selection.
Internal & external recruitment
 In the External recruitment process company recruit employees from outside of
the company (DeCenzo, Robbins and Verhulst., 2016).
 They post adds on some websites to search skilful employees.
 Internal recruitment process run inside the Waitrose company, HR manager of
the company give promotion to the employees who are working in this
company or part of the company.

To be Continued...
Job analysis
 In the job analysis process HRM of the company collect the information about
duties, responsibilities, outcomes and necessary skills required for the particular
job in the Waitrose company.
 This help them find deserving candidate for the company.
Methods of selection
 There are different different methods of selection which is used by the HR
manger of the company to find skillful employees.
 It includes interview, written test etc.

P3- Benefits of HRM practices for both
employer and employees
 HRM practices are beneficial for the both employer and employee of the
Waitrose company.
 Employees get benefits through the rewards, motivation etc.
 and employer of the company get benefit in the company's growth, production
etc.
Payroll
 Employees pay the salaries of the employees and provide proper salary to the
employees who are working in Waitrose company.
 If employees are facing any issue in their payment then HR manger of the
company help them to get their salaries.
 It is beneficial for the employer because HR manage salaries of the employees,
so they can focus on the other necessary work in the company.

P4-Effectiveness of HRM practices rising
productivity and profitability
 Human resource management of the company plays important role to rise
productivity and profitability through their practices.
 Here are some practices which motivate and boost efficiency of the employees
to achieve the goals and objective of the Waitrose company, and they are able
to rise their productivity and profitability.
Performance appraisal
 In this method HR manager of the company provide feedback to the
employees and review the performance and their contribution in the company.
 This help them to know how much contribution they are giving to achieve
success for the company (McKeown., 2019).
 Employees will get feedback and according to the feedback they improve
their performance.
 It is beneficial for the company because employees can improve their
performance and company will able to achieve success in the market.
 It will also increase their productivity and their growth in the market.

To be Continued...
Training
 Training is necessary for the employees because employees get change to
increase their skills and also develop some new quality to perform better in
their task.
 This also increase the productivity and profitability of the Waitrose company
because their employees will able to perform their task effectively and it will
increase the productivity of the company and company can earn more profit in
the retail market.
Reward system
 Reward system is also a practice which is run by HR derangement of the
companies to increase their productivity and their profitability.
 HR manager of the company set the target which employees have to achieve
and after archiving the set target employees get rewards. It helps to motivate
employees and also increase their efficiency to complete their task.

P5 Importance of employees relations in the
aspect to influence HRM decision-making
 There are some strategies which can help HRM of the Waitrose company to
improve employees relation.
 Here are some strategies to improve employees relation so company can
achieve success in their business.
Group practices
 It is best way to improve employees relation, Waitrose company is the
multinational company and employees come from the different culture, and
they speak different languages.
 Group activities helps to increase flow of communication in the workplace
(Mira, Choong and Thim., 2019). Employees will help each other to complete
the task, and they can understand each other through the group activities.
 Every organization should run these activities to improve their employees
relationship. It helps to increase companies growth and company can achieve
competitive advantages.

To be Continued...
Healthy workplace
 It is important for the HR manager to provide healthy and working
environment for the employees.
 They should provide health related facility to employees, so they can work
without any fear or rewards strategies should be implemented by the HR.
 it will help to create trust among employees, and they will work to achieve
companies objectives and goals.

P6- elements of employees legislation and
their impact on Decision making
 Employees legislation are known as employees law which helps to protect
employees (Rawling and Schofield-Georgeson., 2018).
 According to the UK employees legislation workers are entitled to certain
employment rights including the minimum wages, statutory sick pay,
statutory, employment relations act, sex discrimination etc.
 the purpose of employment law is to establish working conditions which
enable people to work in the free atmosphere.
 They establish working conditions that prevent harassment
 It is important for the Waitrose company to maintain sanitary and safe
working conditions for employees.

P7- HRM practices in work related context
Person pacification
Assistant manager plays important role in every organization. They are responsible to
manager employees and provide them right directions to achieve goals and
objectives of the Waitrose company (Suder and et.al., 2019). Candidates should have
effective communication skills, so they can provide proper information the workers.
Interview questions
Q1 how do you motivate employees at workplace to achieve objectives of business?
Q2 How would you handle agree customers in the stores ?
Q3 Describe your management style in different situation in the workplace ?
Q4 how do you define success ?

REFERENCES
Books and journal
Aklamanu, A., Degbey, W. Y. and Tarba, S. Y., 2016. The role of HRM and
social capital configuration for knowledge sharing in post-M&A integration: a
framework for future empirical investigation. The International Journal of
Human Resource Management.27(22). pp.2790-2822.
Bratton, J. and Gold, J., 2017. Human resource management: theory and
practice. Palgrave.
DeCenzo, D. A., Robbins, S. P. and Verhulst, S. L., 2016. Fundamentals of
human resource management. John Wiley & Sons.

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