Human Resource Management Strategies

This assignment delves into the critical role of human resource management (HRM) strategies in aligning with a company's objectives. It emphasizes the importance of developing strategies and tactics that comply with government laws and legislation. The aim is to demonstrate how effective HRM practices can enhance a company's market image, boost profitability, and ultimately contribute to the achievement of its overall goals and objectives.

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Purpose and functions of HRM applicable to workforce planning and resourcing...............1
P2 Strengths and weaknesses of different approaches to recruitment and selection..................3
TASK 2............................................................................................................................................4
P3 Benefits of HRM for employer and employee.......................................................................4
P4 Effectiveness of different HRM practices in raising organisational profit and productivity.6
TASK 3............................................................................................................................................7
P5 Importance of employee relations in respect to influencing HRM........................................7
P6 Key elements of employee legislation and its impact on HRM decision making.................8
TASK 4............................................................................................................................................9
P7 Application of HRM practices in a work-related context......................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Human resource management is important part of every organisation whose
responsibility is to take care that adequate manpower is present in firm. It is essential that system
function effectively and business operations are conducted efficiently; so timely objectives and
goals are achieved. Employer need to perform recruitment and staffing process; which helps firm
to have adequate workforce available (Bratton and Gold, 2017). Along with this, development
and training activities are conducted by management to enhance skills and abilities of members;
thereby make them perform tasks effectively. Present assignment is based on Morrisons, which
is famous supermarket chain established in UK. This report defines human resource practices
that are performed by employer such as frame strategies, take adequate judgements and make
system function in according to government legislations. HR manager even require to establish
relations with employees to anticipate issues and conflicts faced by them; thereby provide them
adequate solutions. Besides this, they even require to keep members motivated and dedicated so
that employees perform tasks proficiently.
TASK 1
P1 Purpose and functions of HRM applicable to workforce planning and resourcing
In organisation, human resource practices are performed by employer which helps them
to enhance their skills and abilities. Their duty is to provide tasks and targets to staff members on
basis of their knowledge and capabilities. These activities benefits superior to provide adequate
direction to employees and make them function effectively. Morrisons which is popular
supermarket chain established in UK, requires that efficient activities are executed in system.
Performance appraisal is appropriate technique used by manager to examine employees
functionality and enhance participation of members (Brewster, 2017). Thus, goals and objectives
of company are achieved timely and quality items and services are delivered in marketplace.
Apart from this, firm is able to generate adequate profit from business. These are various
functions performed by employer which are stated below:
Staffing: This is essential activity which defines that HR manager execute job analysis to
anticipate roles and responsibilities which are connected with vacant posts. Thereby, conduct
recruitment activity to invite various individuals and select best applicant. So, Morrisons have
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skilled and qualified workforce which helps firm to provide adequate items and services to
customers (Chelladurai and Kerwin, 2017).
Training and development: This process defines that with help of performance appraisal,
management acknowledge whether outcomes generated by employees are in accordance to
standards or not. In Morrisons, training and development programs are executed by
administration will anticipate skills and field require to be improved in members. Sessions,
seminars, conferences and meeting are various activities conducted in firm to improve abilities of
members and make them perform tasks effectively. So, quality services are given by
subordinates to their clients which benefits company to enhance their market image and
goodwill.
Motivation: This is important tactic which specifies that HR manager require to establish
connection with staff members to make them dedicated towards job and perform duties
appropriately. Employer require to provide various intrinsic and extrinsic elements to workers to
increase their morale and make them function effectively. Compensation, rewards, promotion,
achievement and appraisal are various tools that are provided by management of Morrisons to
motivate manpower. These devices make employees feel connected with firm and timely
accomplish targets (Marchington and et. al., 2016). Thus, company will able to retain skilled and
competent members for longer period and reduce workers absent rate.
Purpose of HRM: These are various objectives of employer, which are stated beneath:
 Enhance skills of staff members and make them perform business activities in effective
and ethical manner is prime aim of human resource department.
 Provide assistance to superiors and workforce to attain tactics of Morrisons and personal
goals.
 Formulated appropriate plan of action and provide tools to superior to examine
performance of employees.
 Conduct recruitment process to attract individuals to apply for job and fill vacant
positions. Thereby, take care that organisation have skilled and competent workforce
available.
Workforce planning is process conducted by employer to take care that adequate
manpower is available in firm so that appropriate business operations are conducted. Human
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resource require to have skilled and competent workforce because of which enterprise are able to
operate business globally.
P2 Strengths and weaknesses of different approaches to recruitment and selection
HR manager require to have adequate manpower in firm, so that appropriate business
operations are conducted. If, companies have skilled and competent staff members than
administration will be able to timely accomplish goals and objectives. Recruitment and
selections are various activities that are executed by employer to fill positions that are remaining
vacant. Group discussion, aptitude test and personal interview are various tasks that are
performed by employer to acknowledge skills and abilities of applicants; thereby select best
candidate for job (Reiche and et. al., 2016). This processes are conducted in Morrisons which
benefits firm to have appropriate workforce. So, administration will be able to utilise resources
with efficiency and make system function effectively. Thus, quality items and services are
delivered in marketplace which are in according to needs and wants of people. Therefore, these
are different approaches which are used by human resource of Morrisons to employ appropriate
candidates in firm are as follows:
Internal Approach: This process defines that employer require to acknowledge
employees that are capable and qualified to be promoted to higher position; thereby fill vacant
positions. In Morrisons former members, transfer, promotion and demotion are various methods
that helps HR manager to utilise time and efforts properly. By appraising employees and
recognising their outcomes and performance (Grobelna and Marciszewska, 2016). This method
benefits organisation to motivate and make members dedicated towards job. So, internal
approach advantage firm to utilise funds, material and manpower adequately and deliver quality
items and services in marketplace. But, this method have certain pros and cons on system
functionality which require to be taken care by management are stated below:
Strengths Weaknesses
Employer don't require to execute recruitment
process, so they will be able to save capital and
utilise their time and efforts in doing other
functions.
Workers will conduct tasks in same manner
that they were functioning before. They will
not try to frame innovative ideas and execute
activities differently.
Existing staff members are promoted to higher Conflicts and issues appear between members,
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position; and are similar with Morrisons
environment and system. Thus, administration
will not require to organise activities to make
employees acknowledge with firm.
as manpower want that management recognise
their performance and provide them appraisal
on basis of their outcomes and results
generated by them.
External Approach: This is another recruitment technique which are used by HR
manager to fill vacant positions and employ new candidates in firm. In Morrisons employment
agencies, campus recruitment and professional associations are various methods that are used by
workforce head (Brewster, Brookes and Gollan, 2015). This advantage company to attract
applicants from outside and enhance workforce. Individuals will have different skills and
abilities than current members and will perform tasks in creative manner. Apart from this,
employer even require to anticipate merits and disadvantages of external approach have on
organisation, which are stated beneath:
Strengths Weaknesses
HR manager require to attract individuals,
thereby select best applicant and provide them
roles and responsibilities on basis of their skills
and abilities.
Large amount of funds, time and efforts are
executed by administration to conduct
recruitment and selection activities.
New joiners have distinct skills and
knowledge, so they will work different from
existing staff and implement creative ideas in
system. So, Morrisons will deliver innovative
and creative things to customers and enhance
market position and image.
Training and development programs are
executed by management to improve skills and
abilities of individuals in according to duties
assigned to them. So, new joiners will be able
to work and timely attain targets.
TASK 2
P3 Benefits of HRM for employer and employee
In organisation, human resource management responsibility is to take care that adequate
manpower is available in firm; so that business activities are conducted in suitable manner. It is
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essential that employees perform tasks effectively and provide appropriate items and services to
customers (Al Ariss and Sidani, 2016). This benefits Morrisons to timely attain objectives which
includes construct strong customer base, improve market image and goodwill. HR manager
require to give compensation, reward and incentives to staff members to make them motivated
and dedicated towards job. By recognising their performance and results to make them feel
connected with firm. So, employees will perform activities efficiently and timely attain targets.
Thus, HRM concepts benefits human resource and workforce to function proficiently and
accomplish goals and objectives of firm.
Application of human resource practices benefits company to make employees perform
tasks appropriately and generate adequate results and outcomes which are as follows: Employee Relations: Management require to construct healthy relations with members to
make them motivated and dedicated towards job. Employees will perform tasks
effectively, if they get appropriate instruction and guidance from superiors. This
advantage employer to retain skilled and competent people for longer period
(Theodorakopoulos and Budhwar, 2015). So, Morrisons will be able to deliver quality
items and services to customers; which benefits company to improve market image and
reputation. Conflict Resolution: Human resource keep connection with employees, so they are able
to anticipate conflicts, issues and problems faced by them; thereby provide them
appropriate solutions. Meeting and conferences are adequate tools that are conducted by
manager of Morrisons to communicate information about market conditions and
customer's demands to members So, employees will function in efficiently and timely
achieve targets as specified by administration.
 Training and Development: Management execute performance appraisal to acknowledge
staff members functionality and outcomes generated by them are as per standards or not.
This benefits human resource to get information about areas and skills which are lacking
in employees (Schumacher and et. al., 2016). Thereby conduct sessions and seminars to
improve capabilities of members and make them perform activities proficiently. So,
quality services are provided by Morrisons to customers which benefits firm to establish
competitive advantage over other brands in same sector.
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Human resource practices application in system helps employer to perform duties
effectively and take care that business activities are executed properly. These are benefits which
are established with execution of HRM concept have on human resource are as follows: Provide Surplus Welfare: In Morrisons, HR manager will be able to enhance
profitability; if funds, material and manpower are utilised adequately. Along with this,
they even require to make system function and conduct business operations appropriately.
 Special Treatment: Special cabin, holidays, gaming time and many other services are
provided by business person to employer. This benefits Morrisons to increase their
morale and make them function efficiently.
Therefore, human resource practices are used by employer and staff members of
Morrisons which help them to perform tasks effectively and timely accomplish goals and
objectives. Management is able to utilise funds, material and manpower adequately and deliver
appropriate items and services in marketplace; in according to needs and wants of people. Thus,
company is able to enhance market image and position firm superior than rival brands.
P4 Effectiveness of different HRM practices in raising organisational profit and productivity
Employer require to have adequate workforce in organisation, so that appropriate
business operations are conducted. Staffing, training and development are various activities that
are performed by HR manager; which help them to have adequate manpower in firm. So,
appropriate business operations are conducted and resources are utilised efficiently. Along with
this, skilled and competent employees perform duties effectively (Dean Lee and et. al., 2017).
Thereby, quality products and services are delivered by Morrisons to customers. Thus, employer
execute human resource management practices in system which are as follows:
Recruitment and Selection: Human resource uses internal and external approach of
recruitment to employ appropriate individuals. This help Morrisons to fill vacant positions and
add new members whenever required. Promotion, transfer, employment agencies, campus
recruitment and professional associations are various tools that are used by HR manager to
recruit best candidate and provide them duties on basis of their skills and knowledge. So,
company will have competent workforce which help firm to provide quality items and services to
customers.
Performance Assessment: This activity defines that employer require to acknowledge
areas and skills require to be improved in employees; in according to make them function
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appropriately (Dumont, Shen and Deng, 2017). Balance score card, control charts and key
performance indicator are various tools used by management of Morrisons to evaluate
performance of staff members. By comparing outcomes generated by them with standards fixed
by administration, helps manager to ascertain capabilities of workers.
Training & Development: Performance appraisal is efficient tool which helps human
resource to anticipate fields and skills; which require to be improved in members in respect to
duties that are assigned to them. Sessions and seminars are various activities that are conducted
by manager of Morrisons to enhance abilities of employees and make them perform tasks
effectively. Along with this, staff members capabilities are improved; so they are able to grow in
career and utilise opportunities present in market.
Motivation Tools: Compensation, reward, incentives, medical facilities, etc. are various
elements which require to be provided by employer to staff members. This help them to increase
morale of workers and make them dedicated towards job; so they will perform duties proficiently
(Bratton and Gold, 2017). Morrisons deliver quality items and services to customers, as
employees are skilled and competent. This benefits firm to establish strong consumer base and
enhance sales and profitability.
Illustration 1: Human Resource Functions
(Source: Human Resource Practices, 2017)
TASK 3
P5 Importance of employee relations in respect to influencing HRM
Human resource department responsibility is take care that organisation have adequate
and skilled manpower; so that business operations are conducted appropriately. Employer
establish healthy relationship with members, which help them to make employees motivated and
dedicated towards job; thereby make them perform tasks effectively. So, quality items and
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services are delivered by Morrisons in marketplace which benefit firm to increase customer base
and improve sales and profitability. These are various advantages which employee relations
concept have on firm and its performance are as follows:
Early achievement of set targets: Employees will perform tasks and timely accomplish
objectives; if they get adequate instruction and guidance from superiors. In Morrisons, staff
members have accurate information about system and items that are present in store. So, quality
services are delivered in marketplace (Brewster, 2017).
Ability to reduce risk: Human resource construct healthy relationship with staff members
which help them to timely anticipate issues and conflicts faced by them; thereby provide them
adequate solutions. Along with this, they even are able to reduce difficulties from system and
conduct business activities effectively. Morrisons have skilled and competent workers, so
management is able to enlarge business in different countries.
Increase in sales: Employer conduct training and development programs to improve
skills and abilities of employees and make them perform tasks effectively. In Morrisons, workers
are skilled and competent so creative and unique items are provided by management which are in
according to needs and wants of public. So, company is able to attract large number of customers
and enhance sales.
Profit maximisation: In Morrisons, human resource have qualified workforce so quality
services are given to customers. This benefit company to enhance market image and goodwill;
thereby attract large number of people (Chelladurai and Kerwin, 2017). Along this, management
has implemented latest technologies in system which helps superior to provide services quickly
and increase sales and profitability.
P6 Key elements of employee legislation and its impact on HRM decision making
Human resource duty is to formulate strategies and tactics in respect to rules and
regulations of government. Organisation size, scope and nature determine consists various
employment legislations. In Morrisons, employer responsibility is to conduct HR practices, make
appropriate decisions; thereby make system function effectively. These are various employee
legislations which needed to be used by management while executing judgement process are as
follows:
Minimum Wages and Hours Act: This law was frame by government to protect
workforce rights and take care that human resource provide adequate conditions and things to
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members. In Morrisons, manager provide employees appropriate compensation in respect to their
performance and efforts. Along with this, they have set adequate working hours for workers so
that they are not pressurised (Marchington and et. al., 2016).
Health and Safety Act, 1970: This legislation state that employer require to provide
positive and secure working environment to staff members to make them perform tasks
effectively. So, Morrisons have strong market reputation and goodwill.
Anti Discrimination Act: This law is part of Civil Rights Act, 1964; which defines that
human resource require to treat staff members evenly. It is necessary that employees are not
distinguish on grounds of gender, age, religion and caste. Along with this, employer needed to
provide opportunities to workers on basis of their capabilities.
TASK 4
P7 Application of HRM practices in a work-related context
Human resource management practices are used by employer, so firm have adequate
manpower and business operations are conducted effectively. In Morrisons, recruitment process
is conducted which helps superiors to select best candidate and employ them at general manager
position in London. Job specification is appropriate tool used by administration to inform public
about vacant position and roles and responsibilities required to be performed by them (Reiche
and et. al., 2016).
Human resource practices: These are different activities which are executed by HR of
Morrisons are stated below: Recruitment and selection: HR require to have sufficient workforce in organisation for
execution of business activities effectively. Internal and external are two forms of sources
of recruitment which management of Morrisons have to fill vacant positions and employ
new joiners. From both methods, external tools are chosen which help them to appoint
fresh talent in company. For selection, interview and test are used which aid human
resource to employ best candidate which have capability in respect to post. Training and development: Human resource conduct training and development sessions
and seminars to enhance skills and abilities of staff members. Morrisons is a supermarket,
it is essential that HR have skilled people which have good communication skills to
influence buyers by providing them information about products.
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 Performance appraisal: This is essential activity which is conducted by HR to
acknowledge abilities of subordinates. For this, performance assessment tools that are
benchmarking, management by objective and many other are used by human resource of
Morrisons. This help them to promote and provide incentives to staff members in respect
to their performance and outcomes. Labour relations: Human resource establishes and maintain relations with superiors and
employees. This helps HR of Morrisons to have dedicated staff members which conduct
tasks effectively and provide information to customers about products, its features and
attributes.
Job Specification:
Job Specification
Job details
Job: General Manager
Serviceable level: Marketing department
Job intent
 Frame marketing strategies and tactics
 Execution of marketing program and plan
Roles and Responsibilities
 Establish enterprise image as a brand
 Build competitive advantage
 Set up firm's connection with stakeholders
CV:
Curriculum Vitae
Name:
Email:
Address:
Contact:
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Objectives
Proficient to formulate strategies and tactics which benefits firm to enhance sales and
profitability. Have perception to build career as marketing manager.
Qualification:
 Graduate
 MBA in Marketing
 PHD in marketing
Experience:
Three years experience in ALDI as a marketing manager
Skills:
 Good communication skills
 Leadership abilities
 Interpersonal capabilities
Preparation of structured interview: Human resource require to construct questionnaire
which consists questions which they will ask from applicants to anticipate their skills and
knowledge. This benefit manager to fill vacant positions by examining capabilities of individuals
(Grobelna and Marciszewska, 2016).
Evaluation: This is last step which defines that employer require to ascertain whether
recruitment and selection activities are conducted appropriately. So, manager will be able to
acknowledge problems and difficulties that exist in system; thereby take appropriate judgements.
CONCLUSION
From the above report, it can be comprehended that in every kind of organisation human
resource comprises essential part. Employer prime duty is to execute recruitment activity and
select best applicant; thereby provide them duties on basis of their skills and knowledge.
Performance appraisal helps management to acknowledge capabilities of staff members; thereby
conduct training and development programs to enhance their abilities. So, employees will
perform tasks effectively and timely accomplish targets. Apart from this, human resource require
to frame appropriate strategies and tactics in according to laws and legislation of government.
Thus, superior are able to enhance market image and profitability; thereby attain company's goals
and objectives.
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