Functions and Purpose of Human Resource Management in Burberry

UNIT 3- HUMAN
RESOURCE
MANAGEMENT

TABLE OF CONTENTS
Introduction......................................................................................................................................3
Part 1................................................................................................................................................3
The functions and purpose of human resource management in Burberry...................................3
Critical analysis of the various approaches of recruitment .........................................................4
Benefits of management practices for both workers and employers...........................................7
Effectiveness of management practices in Burberry in context of productivity and profit.........8
Part 2................................................................................................................................................9
Importance of employee relations and the effect on decision-making of employees..................9
Employee legislation and effects on decision-making .............................................................10
Application of human resource management practices in Burberry .........................................12
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

Introduction
Human resource or personnel management is the practice of managing the people in ways
that the company is optimised in its overall productivity and business processes. The primary
aim HRM is the maximisation of the efficiency of the employees at the workplace through
effectiveness in the process of staffing, recruitment and selection, onboarding, compensation
management, training, development, performance appraisal etc. The organisation selected for
this report is Burberry which is a global company for retailing fashion clothing items and is
established in London, England (Michael, 2019). It specialises in certain landmark products and
is highly associated with them such as the trench coats and leather goods along with fashion
accessories. The report will consist of understanding the purpose and scope of personnel
management for resourcing purposes, comprehensive details regarding benefits of HRM will be
illustrated for workers and employers at Burberry. The important of the worker relations as well
as employee legislations will be highlighted. The application of human resource management in
context of recruitment and selection will be highted through development of cv, job description,
job offer etc.
Part 1
The functions and purpose of human resource management in Burberry
The human resource department is the formal structure in Burberry which manages the
recruitment of the employees, general management and administration in regards to employee
processes. The foundational purpose of an hr manager is taking the productively of the company
high through maximum performance by the employees. The mission is talent acquisition,
management and retention and making the company successful (Akpey-Mensah, 2018). The
strategic approaches in HRM that are used are motivation, management and development and
aligning them to perform for attaining the objectives of Burberry.
The various functions that are performed at Burberry are:
 Workforce planning: in order to understand the demand and supply of the workforce, the
human resource department undergoes processes like workforce estimation, workforce
analysis of shortage, planning employee assessment gaps etc. after the planning happens,
the recruitment process begins for estimated number of vacancies needed in the company.
Workforce estimation is another key area associated with the planning. This involves
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estimating the total work force requirements and need of business entity along with the
resource related need and requirements of company. Workforce estimation include all
suitable aspects and factors that can favour the business entity to achieve the best level of
growth capability for entity. If the company is capable enough to cater all the need and
demand of employees than only they get to perform according to best of their abilities.
 Training and development: when employees are onboarded in Burberry, the next step
follows by conducting training programs for new joinees, such as on-the-job training,
workshops on a periodical basis and fashion-based creativity events. For existing
employees, development programs occur regularly and the company is highly flexible
and focuses on creativity and innovation. These may involve how to design as per the
demands or standards of the industry, how to effectively drive sales or do customer
service.
 Performance based appraisals: in order to monitor and control the performance of the
employees from various departments like retail, customer service, production, marketing
etc, a performance appraisal program is implemented called 360-degree feedback where
all the managers, supervisor, colleagues and team members rate the performance of an
individual employee. Along with this a quarterly meeting happens for performance
management and feedback purposes (BaniMelhem, Elanain and Hussain, 2019).
 Compensation management: all the administrative works in regards to payroll
management, biometric attendance, sending out offer letters, collecting information for
documentations, giving way the rewards and all the employee related processes are
conducted by hr department.
 The HRM also creates a positive workplace environment in Burberry by organising
various employee engagement and team building activities, motivation practices,
counselling practices, resolving disputes among workers and managers, monitoring the
behaviour of employees, creating guidelines and code of conduct etc (Benny and
Abraham, 2020).
Critical analysis of the various approaches of recruitment
The recruitment and selection process plays a necessary role in Burberry for acquiring the
best talent in the organisation which gives it a competitive advantage. It starts with attracting the
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