Human Resource Management Practices at Burberry

Unit 3- HUMAN RESOURCE
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Purpose and Functions of HRM department of Burberry......................................................3
P2 Critical Analysis of approaches to recruitment and selection................................................4
LO 2.................................................................................................................................................6
P3 Benefits of HR management practices in Burberry for employees and employers...............6
P4 Effectiveness of HR management practices for profit and productivity of Burberry............8
LO 3.................................................................................................................................................9
P5 Significance of employee relations and its impact on HRM decision-making......................9
P6 Employee legislation and its impact on HRM decision-making..........................................10
LO 4...............................................................................................................................................11
P7 Application of HR management practices in Burberry in context to work..........................11
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Human resource management refers to the practice of management of people in a
company or organisation for attaining higher productivity. HRM aims to maximize the
effectiveness of workers and employees by optimising all functions like staffing, hiring,
compensation, payroll, training and development, defining and designing job roles (Cheng and
Hackett, 2019). Burberry is an international clothing company based in London, England which
specializes in trench coats and other clothing accessories like leather goods, fashion accessories
etc. This report will study the HRM practices of Burberry for restructuring the departmental
practices as a part of the organisational change. The report will highlight the basic scope and
purpose of HRM in context of resourcing Burberry with talent to fulfil company objectives. A
description of benefits of HRM for employee and employer and effectiveness of the practices for
increasing Burberry’s productivity will be given. The significance of employee relations along
with employee legislations affecting HRM decision-making will be studied. Apart from this the
report will illustrate the application of HRM practices of recruitment and selection in Burberry
through completing individual document portfolio including job description, CV, documents for
interviewing, job offer and rationale.
LO 1
P1 Purpose and Functions of HRM department of Burberry
Human resource management is the description of the department in the organisation
Burberry which is a formal system that is devised for the purpose of managing employees,
workers and staff that work within the company (Wiernek, 2018). The fundamental purpose of
human resources manager of Burberry is to take the performance and productivity level of the
employees at the luxury fashion house to its maximum and effectively optimize the productivity
of the workers. The primary mission of HRM is acquisition, development, retention of talent,
aligning the workforce together with the company and contribute to the growth of the business
(Cheng and Hackett, 2019). It is also termed as a strategic approach to acquire, motivate, manage
and develop the employees of Burberry along with developing and shaping the corporate culture
of the company. The position and structure of HRM in Burberry is subdivided into career,
individual and organisational areas. Individual development happens through training,
performance appraisal, career development through career management and succession planning
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while organisational development through change programs, maximising employee performance,
talent management etc.
The functions of the HR are positioned at the theoretic centre of the company that has access to
all areas of the business. The key responsibilities that Burberry’s HR department performs are:
 Workforce planning: The Human resource management at Burberry conducts analysis,
forecast, planning of employee’s demand and supply, assessment of gaps, determination
of interventions for talent management. Apart from that Burberry aims at recruitment and
selection of right people with right skills and competencies during the right time of
requirement at the appropriate job roles and positions so that it coincides with the
mandate of company’s strategic objectives (Wiernek, 2018).
 Employee development and training: the selected employees by Burberry are given
appropriate training programs for various job roles like dealing with high end customers,
designing clothes as per industry standards and managerial and operational roles through
workshops, on-the-jo training, educational programs and periodical development
programs to ensure employee productivity.
 Performance appraisals and employee compensation: It is a major function of HR
management to regularly evaluate the performance of its employees and give then
feedback. HRM gives quarterly reviews to its employees. HRM also deals in
compensation and employee benefits related matters including payroll processing and
employee issues.
 Contribution to business process: HRM also works in respect to dissemination of
guidelines, monitoring behaviour of the employees, development of employee
engagement activities, motivational practices, dealing with the grievances of workers and
acting as a mediator between workers and top management (Gormally, 2019).
P2 Critical Analysis of approaches to recruitment and selection
The process of recruitment and selection plays a major role in the progress of the
companies like Burberry. Recruitment and selection go hand in hand which results in the
functioning of organisation and effective planning. When this is done effectively, it helps in
attracting the top talented and skilled candidates which can in turn helps in building a result-
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