Importance of Employee Relations in HRM Decision-Making

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1. Purpose and functions of HRM.............................................................................................3
P2. Strengths and weaknesses of different approaches to recruitment and selection..................4
P3. Benefits of HRM practices for employer and employee ......................................................5
P4. Effectiveness of different HRM practices raising organization profit and productivity.......7
P5. Importance of employee relations influencing HRM decision-making................................8
P6. Key elements of employment legislation and its impact upon HRM decision-making........9
P7. Application of HRM Practices in work related context ......................................................10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Human Resource Management is defined as process of practising recruitment, selection
and management of employees along with organization (Michael, 2019). Burberry is British
luxury fashion brand which distributes outwear, fragrances, cosmetics and fashion accessories.
The report will analyse purpose and functions of HRM. Strength and weakness of
different approaches to recruitment and selection will be identified. Benefits of HRM practices
for employer and employee. Effectiveness of HRM practices will be explained. Importance of
employee relations influencing HRM decision-making will be identified. Key elements of
employment legislation will be assisted by its impact upon HRM decision-making. Application
of HRM, practices will be elaborated.
MAIN BODY
Mission Statement of Burberry — To maintain integrity and vitality and at the same time
continue to develop business which remains relevant to ever evolving markets and consumer
tastes (Sprovieri, 2017).
Purpose of Burberry — Purpose of Burberry is to design products and make operational
aspects of business efficient.
Business Objectives of Burberry — Objectives of Burberry Company is to make profits,
growth and survival.
P1. Purpose and functions of HRM
Human Resource Management is defined as the process of managing the overall activities
of organization. HRM activities include recruiting, hiring, selecting and training of employees.
Purpose of HRM in Burberry is to remove barriers and issues which arise at the
workplace or in organization (Zeebaree and et.al., 2019). These issues concern employee
retention, poor work — life balance, job security and lack of career development. HRM solves
these problems and ensures that organization faces no further issues regarding any of such topics
which cannot be solved. For this, HRM hires and select right people and place them at right jobs.
This not only generates efficient employees in organization but also helps in contributing to

maximize company's performance. The HR management fulfil all those needs and wants by
ensuring good working conditions and taking care of their employees so that there are less
number of retentions (Aust and et.al., 2020). HRM serves the purpose to the organization by -
 Internal and external recruitment
 Compensation to employees
 Selection of candidates
 Employee and worker relations
 Career and organization development
 Training and On-boarding employees
Functions of HRM in Burberry applicable to workforce planning and resourcing are as follows - Workforce Planning — HRM Plans about future needs of the organization. It is an
important aspect in which organization plans beforehand which shapes different
processes of company to become more effective and efficient. Recruitment and Selection — HRM ensures process of attracting and placing the right
candidates for right job role (Ahammad, 2017). For this, right strategies are applied for
efficient performance is desired from candidates. Performance Management — For employees to be productive and engaged, Human
Resource Management concentrates on the performance of employees in organization
and encourages employees to work more positively towards their goals and objectives. Training and Development — HR ensures that employees of organization enable skills
and abilities which helps in contributing to entity as whole. HRM bridges the gap
between workforce in current scenario and workforce needed for future. Reward management — HRM provides rewards and incentives to employees who
perform par excellence (Mehra, 2018). Rewards to employees include increase in salary,
recognition, status, promotion along with this, HRM also provides satisfying work —
life. Communication — HRM ensures that there is proper flow of communication between
the employees and management. This is a necessary aspect to know what changes can be
done for growth of the company.