iPhone 8 Plus | Assessment | Task Report

Running head: PRODUCT AND ORGANISATION
Name of Student
Name of University
Author’s Note

PRODUCT AND ORGANISATION1
Table of Contents
Task 1...................................................................................................................................2
About the Organization........................................................................................................2
Task 2...................................................................................................................................4
Task 3...................................................................................................................................7
Task 4:.................................................................................................................................8
Reference...........................................................................................................................10

PRODUCT AND ORGANISATION2
Task 1
The product taken for the assessment is the iPhone 8 Plus. This product is the flagship
phone of Apple Inc. The phone is stated as one of the best performing smartphones in the world.
Apple iPhone 8 was launched in the year 2017 in September. The phone comes with a 5.50-inch
touchscreen display. The screen resolution of iPhone 8 Plus is 1080x1920 pixels. Apple iPhone 8
Plus is powered by a Hexa-core Apple A11 Bionic processor. The phone comes with 3GB RAM.
Apple iPhone 8 Plus runs with iOS 11. The phone is powered by 2691 mAh battery. This phone
has a non-removable battery (Yi et al., 2016). As the camera is concerned, Apple iPhone 8 Plus
comes with 12 megapixels camera at the rear and 7 megapixels in front. Apple iPhone 8 Plus has
the memory pack of 64GB inbuilt storage. Apple iPhone 8 Plus has a single SIM. The phone
accepts a Nano-SIM card. Connectivity of the iPhone Plus include Wi-Fi 802.11 a/b/g/n/ac. The
phone also contains GPS, Bluetooth v5.00, NFC and 4G support. The phone also comes with
different sensors like accelerometer, light sensor, gyroscope, barometer, proximity sensor and
compass. Apple iPhone 8 Plus weighs 202.00 grams. The phone also comes with a different
variant of RAM and ROM. The phone comes with different colour like silver, space grey and
gold. The phone cost around USD 1,000 or AUS$ 1079.
Product Company Name Brand Model Price
Smartphone Apple iPhone 8 Plus AUS$ 1049
(Base Variant)

PRODUCT AND ORGANISATION3
About the Organization
Apple Inc. founded in the year of April 1976. Apple is a public limited company. Apple
Inc. is one of the biggest technology companies in the world. The company is an American
multinational technology company whose headquartered in California. The company sells and
develops software, electronic products and also provides online service. The company has huge
production line in terms of iPad, iPhone, watch, and TV and iTunes media player. Apple Inc.
organizational structure contributes to the effective and rapid innovation. Based on this two-
pillar, the company was able to become the world’s biggest technology company. The
company’s organizational structure is the combination of workforce group, resources and
interconnections among the resources and groups in the business. The company’s organizational
structure continuously pushes for future technological innovation. Usually the company
maintains a traditional hierarchy with some key elements from different types of organizational
structures. In recent time the company has changed some of the organizational structure so that
the company can meet the demand of the global market (Venter, Wright and Dibb 2015). The
company has to face some of the fierce competition in the market from the company like Google,
PayPal, IBM, Intel, and Sony. So, in recent years the company has changed its organizational
structure so that the company can remain in the competition in the market. Apple Inc.
organizational structure type and characteristics are spoke and wheel hierarchy, product-based
divisions and week functional matrix. In 2018, Apple Inc. had a turnover of 265.6 billion dollars
in the U.S. In the last quarter of 2017, Apple Inc. has 41 million iPhones which resulted from
$8.72 billion in profit. In total Apple sold 45.51 million units of a phone, 9.28 million iPad sold
and 4.89 million Mac sold. As per the last quarter of 2017, Apple’s revenue went up for 12% and
EPS up for 24%.