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[PDF] ICT impact on tourism industry

   

Added on  2021-01-01

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RESEARCH PROJECT

Table of ContentsTHEME ...........................................................................................................................................1TASK 1............................................................................................................................................1P 1.1 Formulating and recording possible research project outline specification.......................1P 1.2 Identifying the factors that contributes to the process of research selection.....................2P 1.3 Critical review of references..............................................................................................3P 1.4 Research project specification...........................................................................................4P 1.5 Appropriate plan and procedure of research......................................................................5TASK 2............................................................................................................................................6P 2.1 Matching resources' efficiency..........................................................................................6P 2.2 Undertaking research investigation with agreed specification..........................................8P 2.3 Recording and collecting relevant data..............................................................................9TASK 3..........................................................................................................................................11P 3.1 Research evaluation technique.........................................................................................11P 3.2 Interpretation....................................................................................................................12P 3.3.Recommendations and further consideration...................................................................16TASK 4..........................................................................................................................................17P 4.1 Presentation of outcome...................................................................................................17REFERENCES..............................................................................................................................19APPENDIX I.................................................................................................................................20.......................................................................................................................................................20

THEMEThe influences of technologies on the travel and tourism sector; A study on Abbotts TravelTASK 1P 1.1 Formulating and recording possible research project outline specification`In formation and technologies have been making great impact within corporate sectorfrom the last few decades. Innovators and engineers are frequently making efforts to inventadvanced and unique technology which can bring revolutionary changes within current businessenvironment. In context of travel and tourism sector in the UK, various types of innovativedigital and information technologies are being implemented by several types of organisations inimprove their performance level and boost up efficiency as well. In toady's world, Internettechnology being utilised by each organisations to getting communicated with their existingcustomer at worldwide. Technologies has been proved boons for travel and tourism sector in UK.Abootts Travel is one of the leading travel and tourism private company in United Kingdom.Frequent utilisation of advanced and innovative technology within travel and tourism sector, themanagement of the organisation enable to improve their day to day business practices executionwithin easy manner (Jalilvand and Samiei, 2012). In the sited organisation, technology has madebetterment within performance level of business in the industry and it reduces the extra effortswhich minimise over costing within business environment which incur. Online services, e-payment, online booking, etc. Provides ample of benefits to the company. Implementation of thelatest technology is essential for enterprise to increment within existing customer baseefficiently. In this context, the present study. Management of the organisation will be able togather broad information about their customers by just clicking one press. The following research aim and objectives of project which is as described below: Aim:“To assess the influences of technologies on the travel and tourism sector; A study on AboottsTravel”.Objectives:To analyse technological influences in Abootts Travel.To recognise the effect of implementation of technologies on the productivity andprofitability of Abootts Travel.1

To furnish recommendation for betterment within existing technologies to managementof Abootts Travel to raise up business operations.Research question:Which types of technologies being utilised at Abootts Travel?What are the effects of the utilised technologies upon the productivity and profitability ofAbootts Travel?What are the effective ways that can help administration of Abootts Travel to increasetheir business operational efficiency? P 1.2 Identifying the factors that contributes to the process of research selectionThere are some elements of the research topic that contributes to selection of theresearch which described below:Availability of data: Feasibility of data is an essential element factor that motivates theresearcher to the selection of this specific topic on understanding the influences oftechnologies on travel and tourism sector in UK. In this context, the current data onpresent research are easily available and the relevant data related to subject can be easilyextracted by researcher. The topic is fascinating and appropriate data concerning to thetopi can be access by the researcher which is available on internet. Special areas of interest: In this research, the researcher has particular areas of interest inthe research project. In this context, it is very essential for investigator and research toextract those filed in which they have much interest and like the most as well. Asdescribed about researcher interest about the particular topic. There are some subjectmatters which makes influences upon researcher to selection of the researcher projecteventually. Enhance knowledge: Enhancement within analytical knowledge and technologicalexperience, researcher has chosen this topic. It will enable researcher and end user of thestudy to increase their depth of knowledge within influences of technologies withintraveling sector in UK. With the help of study on the topic, he of she will be able to raiseup their ares of knowledge within this particular subject which influence them most.Trending subject matter: It is one of the trending subject matter which is taking by manyof researcher at present times. So trending topic also influence researcher to increase their2

research criteria in the particular technological filed. Thus, feasible subject matter isanother factor that contributes to the process of research selection.P 1.3 Critical review of referencesAccording to Cantallops & Salvi, (2014) technology element plays vital role in context oftravel and hospitality industries in UK country. Both industrial customers get effective benefitsfrom advanced communication level of firm, reservation and guest experience and getting onlineservices. In the hospitality business, technology has played crucial role in terms of provision ofbetter guest experiences to their existing customers from reservation to check out services. Intravel and tourism business, there are numbers of day to day activities are being done, wheretechnology can help organisations to completion of their business tasks significantly. However,in travelling sector technology is helping this sector to getting communicate with existingcustomers and greatly impact upon performance level of businesses which is running in thissector. As per Egger, (2013) it has stated that, technological applications and instruments hasmade ample volume of advantages to the travel and tourism to completion of their day to daypractices smoothly. In the nation, most of the travelling organisations are using digitaltechnology by which they effectively communicating with each other and accomplish theirtargeted goals and objectives efficiently.Theodosiou & Katsikea, (2012) argued that, technology has been making influences uponorganisational employees' attitude and motivation level at high level which encourage them toworking with confidently at workplace to achieving their given tasks within business. However,utilisation of hybrid and innovative technological invention, it being necessary for organisationalprofessionals to conduction of proper training and development program at workplace in order togeneration efficiency with existing employees of this sector to effectively operate new tools andinstruments within business operation. According to Cooper (2012) after adoption of advancedtechnological instruments and applications by travelling sector in UK, companies would be ableto increment within productivity and profitability level of business. Howsoever, in order tosustain within current competitive marketplace, travelling companies require keeping upadvanced and updated technologies in industry to sustain in the marketplace effectively.As per Pesonen & Horster, (2012) it has elaborated that, technology has played animportant role in accomplishing economic growth by generating economical means forcustomers to travel. With the help of successful technological applications, travel and tourism3

sector gaining low cost benefits from the easiest manner. In the travelling sector in UK,evolvement and progress of information and digital technology has made tremendous impact intourism. Mobile and computerised instrument has helped management department oforganisations to execution of their operational and management practices within easy form. Asper Thakran & Verma, (2013) with the help of internet technology, customers of companies caneasily communicate with online services provided by organisations at portal and they will be ableto subscribe offers in easy manner with the assistance through mobile application and officialwebsites of organisations. Thus, with the help of technological instruments, travel and tourismorganisations are required to adopt advanced digital technology at workplace in context ofreaching out existing customers and introduce their latest offering to them in easy way. It willhelp them to boost up their existing performance and growth level of business.P 1.4 Research project specificationAn investigator or a researcher must be use the best research techniques for conductingthe research project in proper manner. Research techniques are the best techniques so that aresearcher use theses these techniques for better performing research project. Now it is a newissue that what technique shall be use by the researcher in various techniques. According to theAbootts Travel, the various techniques for making a better research project are as under beneath -Research Philosophy: In this method the process is starting from data collection, dataanalysis and further data interprets. Research philosophies have some types (Sotiriadisand Van Zyl, 2013). That are positivist and interpretive. In such type a researcher mustuse of interpretive research technology for getting best result.Research Design: In accordance to reach at certain achievement the researcher mustmake a plan under this technique. For making this researcher will use the descriptiveresearch design. The descriptive research design provides to the researcher a perfectsubject matter and from this researcher is capable for find to the research relatedproblems.Research Strategy: It provides a strategy to the researcher for work on all researchproject and analysis the data collected earlier. Qualitative and quantitative are the basickind of research strategy. According to the problems the researcher must use both ofthem with primary data and secondary data eventually and study the research problem.4

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