ICT Professional Practice and Ethics

This paper analyzes a case study on the digital transformation of Westfield company, focusing on ethics and information technology governance. It discusses the challenges faced by Westfield, the implementation of digital innovations, and the ethical framework for managing IT. Recommendations are provided for the company's digital transformation.

Running head: ICT PROFESSIONAL PRACTICE AND ETHICS
ICT PROFESSIONAL PRACTICE AND ETHICS
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1ICT PROFESSIONAL PRACTICE AND ETHICS
Executive Summary
The purpose of this paper is analyze the case study that is related to the digital based
transformation of the Westfield company by depicting the systems as well as the frameworks
properly for this research which is the ethics and information technology governance. The
entire process has been done after deciding and analyzing so many things as well as the
utilization of all of the process. All of the consequences that are ethical for the movement to
the organization that is based on the digital things. All of the issues of the information
technology governance has been considered as well as some of the innovations have been
analyzed for the inclusion of the maintenance of the advantages that are competitive. At the
end of this paper there will be some recommendation.

2ICT PROFESSIONAL PRACTICE AND ETHICS
Table of Contents
Introduction:...............................................................................................................................3
Discussion:.................................................................................................................................3
Case study analysis:...............................................................................................................3
Frame work:...........................................................................................................................5
Realization of the business values:........................................................................................7
Conclusion:..............................................................................................................................11
Recommendation:....................................................................................................................12
References:...............................................................................................................................14

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Introduction:
The Westfield group has been faced challenges from the changes for the behavior of
the buyer or even the shopper that was driven by one of the particular connectivity that has
been enabled by the technology. This is becoming so much apparent that information
technology will be one of the great disruptions with one of the hugest band or even the
opportunities that may be transformative to connect the shoppers who can shop digitally. A
lot of the shopping centers has been improved greatly the experience that will gain at the time
of shopping. By the year 2012, information technology has been observed that various labs of
the Westfield have been created to leverage the ecosystems of the retails with the
opportunities that are fully innovative for the digital market. The purpose of this paper is
analyzing the case study that is related to the digital based transformation of the Westfield
company by depicting the systems as well as the frameworks properly for this research which
is the ethics and information technology governance. The entire process has been done after
deciding and analyzing so many things as well as the utilization of all of the process. All of
the consequences that are ethical for the movement to the organization that is based on the
digital things.
Discussion:
The Australian accessible shopping centre Westfield includes around 100,000 items
on the web. The development of online administration as well as shops are influencing the
business of Westfield radically. The administration has taken up the issue to give an answer
for the issue looked by Westfield.
Case study analysis:
An accessible shopping centre in Australia, named Westfield, includes a plenty of
items on the web. The organization includes around 100,000 items on the web. The

4ICT PROFESSIONAL PRACTICE AND ETHICS
advancement of the web as well as the openings of a few stores that are online based have
begun influencing the business of Westfield shopping centre in Australia. The organization
understood the serious problems as well as challenge they are looking in their plan of
business, is the from the customer behaviour changing. The adjustment in customer conduct
has been accounted with the utilization of web, that created access to items simple as well as
smoothen out the entire procedure of shopping. The cycle of the shopping was drastically
upset by web-based shopping passage into that model. The effective plan of business of
Westfield, with enormous structures, quality and durable shopping centres all around the
globe was going under risk from the business segment that is based on online. The customer
conduct has been changing with innovation enabled connectivity. The passage of online
customers into the space of the market made the both the dangers as well as the opportunity.
The risk of the problem being, internet-based shopping could definitely change the manner in
which customers shopped and negatively affect physical shopping centres. There is likewise
opportunity that has been given in the circumstance that has been given. The organizations
can utilize the Internet for making more business open doors for the organization and take
into account a bigger client base while holding a large number of its novel clients
simultaneously. To take a look at the web as an opportunity that is transformative,
information technology very well may be utilized to assemble web-based strip malls and
interface with the digital customers with the strip malls. This will generally speaking
positively affect the client shopping background and exceedingly upgrade consumer loyalty.
Westfield saw the utilization of web in the shopping pace as a chance and utilized
information technology to further its potential benefit. Westfield set-up labs in the 2012,
utilized into that retail environment with creative mechanical and social abilities. The thought
process behind the creation of the labs catching the digital space was for making
opportunities for the digital market which will associate the world with the digital customer.

5ICT PROFESSIONAL PRACTICE AND ETHICS
The learning result of Westfield incorporate increment in the interest around
innovation, understanding the situations associated with the customer's voyage and ultimately
to help these customers with a wide scope of new advanced advances and developments.
Westfield consolidated various digital developments in the shopping stages of them. They
presented advanced retail facades, snap and gather centre points, digital in-focus signage, Wi-
Fi systems, online sustenance serving applications frictionless vehicle leaving instalment
administrations and in conclusion accessible shopping centre web stage. These digital
innovations were acquainted with coordinate retailers as well as help the customers in the
shopping centre to effortlessly get to the items and find the things the customers require in
their neighbourhood West Filed strip mall. The activity taken up by Westfield is absolutely to
build consumer loyalty and combine the digital customers accessible with the physical world.
Frame work:
The ethical framework that aides the working of a business as well as this is pointed
explicitly at the individual professional to pursue and acknowledge the moral implicit rules.
The ACS framework comprises of the accompanying rules:
1. The Primacy of the Interest of the Public: The enthusiasm of the public is of the most
noteworthy intrigue and value that is over any business or individual interests.
2. Honesty or integrity: When leading the business, the individuals from the firm ought
to be totally genuine with the portrayal of aptitudes, administration, learning and
items.
3. Competence: There is a requirement for work determinedly and skillfully for the
related partners.

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4. Professional development: There is a significance for self-improvement and
furthermore the upgrade of other person who are related with the business or the
association.
5. Professionalism: Integrity of the general public, a man is working in ought to be kept
up and the individuals inside the general public ought to be regarded.
On the off chance that there emerges a circumstance of contention between the qualities
that are given, the power of the open interests takes high priority over the other values that
are ethical.
The structure for the Westfield is so intended to guarantee the administration of the
information technology elements in the organization. The administration of the information
technology substances will enable Westfield to accomplish their targets and objectives to
make partner esteem. This will likewise guarantee keeping a record of the advantages,
acknowledgment of favourable circumstances, asset improvement and hazard streamlining.
The structure of Westfield shopping centre incorporates staffs, officers, administrators,
operational officers; applications, foundation, data, conduct and abilities. The system
structured tends to both inner and outside prerequisites such as contracts as well as
administration capacities. The vital arranging and advancement of the information technology
assets to pick up clients and give them administrations which are fulfilling are additionally
incorporated into the system of administration of big business IT. The system joins the
important procedures and the jobs, accountabilities and duties are altogether incorporated into
the structure. The foundation of a correspondence channel inside the framework to interface
and merge the advanced customers with the world.

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In the contemporary business parody, organizations very rely upon information
technology ascribes to maintain the business task. Westfield Group overwhelming put
resources into information technology items for improving their shopping centre
administrations and draw in a huge base of clients. The new techniques actualized with its
assistance, helps in better disturbance handle and generally speaking gives a positive effect
on the business activities of the association. The executives of complex information
technology structures require is a troublesome assignment in this manner appropriate
administration is required in empowering information technology instruments in the
framework. To arrangement and handle with the rising challenges, various apparatuses have
been connected to react to such issues.
Realization of the business values:
The proportion of failed versus effective information technology projects is tragically
extremely high because of ill-advised arranging, mind-boggling expenses, and deficient
information technology staff. Effective usage of information technology anticipates requires
high arranging, as disappointment can prompt harm of advantages and misfortune in business
income. Foundation of responsibility is required in an activity of a business. For Westfield
shopping centre, information technology the executives and administration are actualized to
determine procedures and assess execution. information technology is of most extreme
significance for the assessment of the presentation given by the information technology
instruments to Westfield shopping centre, to comprehend consumer loyalty and one of a kind
client profile basis. The point and destinations of the considerable number of partners lies in
accomplishing information technology administration activities that include everybody in a
gathering to industriously play out his or her particular job and duty to finish their
information technology assignments effectively. SWOT framework and BCG lattice are
utilized to recognize and comprehend information technology procedures. The development

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network gives a structure to examining the administrations gave in agreement development
and market esteem in respect to the contender. Breaking down the administrations will help
Westfield in distinguishing which items are getting high income and the ones who are
depleting the assets.
There are different moral outcomes when changing to an advanced firm and information
technology predominantly influences the assorted variety and consideration. Based on the
above situation, holding onto consideration can fill in as an ability that could teach mankind
in the workforce. The way of life and the method for conduct is an imperative column that
makes the workforce employable furnishing the clients of the firm with better understanding
of shopping. Morals assume a significant job in every authoritative structure and in this way
the organizations need to procure on employment candidates ready to show their abilities, for
example, correspondence, versatility, self-inspiration, compassion and adaptability. The
previously mentioned capacities can possibly fill in as an upper hand as and when gathered
with preferences of AI driven frameworks. Advanced change being an essential subject, the
developing firms requires considering a viable technique that could help them in
accomplishing the attractive changes guaranteeing that the moral issues all around tended to
and arranged. Information technology administration in a firm guarantees that the information
technology choice taken by the organization centres around the accompanying certainties that
are as per the following:
1) Evaluation and bearing of the utilization of the data innovation so as to fill in as a help to
the association.
2) Monitoring the different utilization of data innovation so as to accomplish plans.
3) Usage of its different methodologies and the related approaches so as to accomplish the
reason information technology comprehends.

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4) To get a proper arrangement of the techniques of information technology with the
objectives of the association.
The procedure required to set up viable administration ought to consider the moral issues that
can be a piece of the procedure of the changes that is wanted and required. Supporting assets
are fundamental for the development of the administration. The Westfield Company should
work in like manner to the morals that are a significant part in running any association.
During the time spent changing to digital stage, administration and the executives are the two
columns which make a solid base. Subsequently the current systems ought to be broke down
for this situation particularly the data innovation space, for example, ISO/IEC 38500 and
COBIT 5. The primary globally acknowledged standard giving the rules to information
technology administration was the ISO/IEC 38500. Its refreshed variant is
ISO/IEC38500:2015. The Westfield Company can adjust its procedure of change to this
standard and work agreement to the rules that are as per the as follows:
1) Responsibility: The workforce of the organization needs to comprehend their jobs inside
the workplace with the goal that information technology free market activity is very much
tended to and the change to a digital stage made simple.
2) Strategy: The methodology for the of the organization ought to think about the present and
past capacities of the data innovation. The vital plans identified with information technology
help fulfil the present and the progressing prerequisites of the company's business system.
3) Acquisition: The information technology acquisitions if there should be an occurrence of
information technology administration adjust to some substantial reasons based on the
continuous and proper examination alongside basic leadership. As per the information
technology administration guidelines the ideal equalization in the middle of the costs,
advantages, dangers and openings in the short and long haul.

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4) Performance: information technology is powerful in filling in as a help to the firm, by
giving the essential administrations, dimensions of administration and the nature of the
administration rendered so as to meet the present and the future business necessities.
5) Conformance: information technology of the organization ought to be as per the
compulsory enactment and the guidelines so as to acquire the required change. Arrangements
and the practices are should be characterized as well as set appropriately actualized with the
goal that the clients get profited.
6) Human behaviour: information technology choices, strategies and practices delineate
regard for human conduct that incorporates the present and the developing necessities of the
considerable number of partners in this procedure.
In the standard ISO/IEC 38500, the body in charge of overseeing is characterized as
"a nonexclusive element mindful and responsible for execution and conformance of the
association" and has a lot of characterized jobs. Notwithstanding this ISO/IEC 38500 enables
the overseeing bodies to result in an element that is backup effectively closer consideration
regarding the different errands in information technology administration for instance the
board council. COBIT 5 gives an extensive structure that could help the association to
accomplish their objectives with the end goal of administration and the board of the
endeavour IT. COBIT 5 depends on five essential rules that are as per the following:
1) Meeting the prerequisites of the partners.
2) End-to-end inclusion of the association.
3) Applying a system that is single and at same time incorporated in nature.
4) Supporting a methodology that is all encompassing in nature.

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5) Separating the administration structure, the administration.
From these standards the last one is the most significant as indicated by the point of
view of ISACA the administration and the administration ought to be separated for this
situation as this would assist the organization with incorporating the digital world to its
understanding and help fulfil its clients. The administration basically centres around
guaranteeing that the partners' prerequisites are met and, in the meantime, assessed so as to
decide adjusted firm destinations that should be practiced by setting headings by the vehicle
of prioritization and powerful basic leadership. Checking the presentation and consistence
against the settled upon objectives and targets is likewise a piece of the administration. The
administration of the organization can screen the exercises that are being performed to
acquire the required changes by adjusting themselves to the set headings given by the
administering bodies so as to achieve the goal of the organization to construct its online stage.
Conclusion:
Thus, it can be concluded that there are existing their trends that are related to the
technology that can involve the information ubiquity in the digital form. This is becoming so
much apparent that information technology will be one of the great disruptions with one of
the hugest band or even the opportunities that may be transformative to connect the shoppers
who can shop digitally. A lot of the shopping centers has been improved greatly the
experience that will gain at the time of shopping. By the year 2012, information technology
has been observed that various labs of the Westfield have been created to leverage the
ecosystems of the retails with the opportunities that are fully innovative for the digital
market. The adjustment in customer conduct has been accounted with the utilization of web,
that created access to items simple as well as smoothen out the entire procedure of shopping.
The cycle of the shopping was drastically upset by web-based shopping passage into that

12ICT PROFESSIONAL PRACTICE AND ETHICS
model. The effective plan of business of Westfield, with enormous structures, quality and
durable shopping centres all around the globe was going under risk from the business
segment that is based on online. The customer conduct has been changing with innovation
enabled connectivity. The passage of online customers into the space of the market made the
both the dangers as well as the opportunity. The risk of the problem being, internet-based
shopping could definitely change the manner in which customers shopped and negatively
affect physical shopping centres.
Recommendation:
• Although it has been seen that all the ongoing trends are conveying everything that
needs to be conveyed to profoundly shifting degrees in a few markets around the
whole world and it is trusted that they are very pertinent all around and must be
acknowledged independent of any place the organizations of shopping center are
worked. It is especially significant for seeing a portion of the vital contemplations
while making sense of how to respond generally advantageous.
• Evolution of the offering by plainly characterizing a reasonable recommendation of
significant worth for both the retailers just as the clients by legitimately tying down it
upon the more profound bits of knowledge of the clients and a few financial aspects
which will be projectile evidence. Among all the bigger alternatives for the upgrade of
the experience of the clients, it is exceptionally feasible for recognizing every one of
the activities which will most likely significantly support the fulfillment of the
considerable number of clients.
• Increment the creation just as the productivity of the ongoing base of the shopping
center with the assistance of a survey predominantly a vital one of the blends of the
inhabitant by considering every one of the requirements of buyers and all the different

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financial matters of the retailers. This examination might help a great deal in
controlling the lease estimating the board and the general arranging which is business.
The real center must be upon the exacting administration of the considerable number
of costs which are both immediate just as circuitous joined with the effectiveness
which will be profoundly operational and this will be basic for a fruitful change of the
experience of the clients.
• Several groups are to be made for the client experience which will be profoundly in
charge of the incorporation just as the production of a brought together client
activity's vision.
• Creation of few groups of retail which will be profoundly fit for working upon a few
associations with a few retailers or rather on the other hand by working a few retail
tasks themselves.

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