Impact of E-commerce on Traveler Decision Making

This study explores the significant influence of e-commerce platforms on the decision-making processes of travelers. Through an analysis of online travel trends and customer behavior, we delve into how websites and mobile applications have transformed the way individuals plan and book their trips. The research highlights the key factors that drive online travel purchases, including convenience, price comparison, user reviews, and personalized recommendations. We examine the impact of e-commerce on various aspects of travel planning, such as destination selection, accommodation booking, and transportation arrangements. The study concludes by discussing the future implications of e-commerce for the travel industry and the evolving role of technology in shaping traveler experiences.

Impact of e-commerce business on the decision making of travellers
Introduction
• One of the fastest growing sector is the travel an tourism industry.
• The industry is having various growth and development opportunities.
• Technological advancement is helping the company to attract customers.
• The e-commerce business is helping the buyers to make effective and
right choices.
Analysis
From the graph it can be
understood that there is a great
impact of online sites in the
buying behaviour of the
customers. It has been
analysed that the customers
are getting attracted and are
doing their buying because of
the information that is been
availed to them on the websites
and other online sites.
Conclusion
• It can be concluded that the
technology is necessary in the travel
industry.
• The e-commerce is the platform that
is been used by the company to
draw in the attention of customers.
• The customers are making decision
with the information that they avail
from the online sites and pages.
References
• Bhat, S. A. and Shah, M. A., 2014.
Diffusion of internet technology in the
tourism sector: An empirical
study. Journal of Transnational
Management, 19(2), pp.152-164.
• Thakran, K. and Verma, R., 2013.
The emergence of hybrid online
distribution channels in travel, tourism
and hospitality. Cornell Hospitality
Quarterly, 54(3), pp.240-247.Frequency
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