Impact of Online Reviews | Dissertation

Added on -2020-02-05

| 6 pages| 1247 words| 33 views

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To analyse the impact of onlinereviews on the selection ofrestaurant by consumers.1
TABLE OF CONTENTSAim and Objectives......................................................................................................................3Research Approach......................................................................................................................3Research Philosophy ...................................................................................................................3Research Design ..........................................................................................................................4Research Type..............................................................................................................................4Data Collection Method...............................................................................................................4Data Analysis...............................................................................................................................4Ethical Issues...............................................................................................................................5Reliability and validity ................................................................................................................5REFERENCES................................................................................................................................62
Topic: To analyse the impact of online reviews on the selection of restaurant by consumers.Aim and ObjectivesAim:Key motive behind the current study is to analyse the influence of online reviews oncustomer behaviour while selecting the restaurant. It will assist in effective understanding ofconsumer behaviour which is beneficial for long term development of businesses.Objectives:To determine key factors that impact customer perception and selection of restaurantTo identify the influence of online reviews on selection of restaurant by consumersTo evaluate the effectiveness of online reviews in decision making process of customers To recommend ways through which effective selection of restaurants can be done bycustomersResearch ApproachApproach can be understands as a scheme that helps in deciding in the manner aparticular research will be initiate and progressed to reach end destination. With the help of it,researcher will have better outcomes. In current dissertation, the researcher will focus oninductive approach because it will assist in analysing the impact of online reviews on theselection of restaurant by consumers (Creswell, 2013). It will also provide a great support to thedata collection and accomplish research in optimistic form. Research Philosophy In present research, the positivism philosophy will be considered as vital part ofmethodology because it will assist in effective collection of information through primarysources. Moreover, data is also interpreted based upon literature review so that exact details canbe attained through it. Selection is most appropriate as per nature of the investigation and itsobjectives (Gibaldi, 2010). In other aspect, it will help in investigating the influence of onlinereviews on selection of restaurant by consumers.3

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