Analysis of the Impact of Technologies on Retail Operations: A Case Study of Aldi

Running head: CASE STUDY ANALYSIS
CASE STUDY ANALYSIS
Name of the Student
Name of the University
Author Note

1CASE STUDY ANALYSIS
Table of Contents
Introduction....................................................................................................................2
Body of the report..........................................................................................................2
Analysis based on articles related to the usage of technologies in the retail based
sector in relationship to Aldi..................................................................................................2
Conclusions and recommendations................................................................................6
References......................................................................................................................8
Appendices.....................................................................................................................9

2CASE STUDY ANALYSIS
Introduction
Aldi is name of a brand which is common among the two large supermarket based
chains that operate in around 20 countries with more than 10,000 stores. The total turnover
which is generated by the companies in a combined manner is greater than 50 Billion Euros.
The company has its base in Germany and was established in the year 1913. The business
based operations of Aldi were then divided into two different groups in the year 1960
(Aldi.com.au 2018).
The two operating areas of the organization were further named as the Aldi Nord and
Aldi Sud. Aldi Nord is related to the German operations of the company which is thereby
based on the 2500 stores which are located in France, Denmark, Spain, Poland. Aldi Sud on
the other hand operates in the areas like, Great Britain, Switzerland, China, Australia, China
and Slovenia. Both the parts of the company operate in the United States in a profitable
manner with the help of its 1600 stores in the year 2017 (Aldi.com.au 2018).
The report is based on the analysis of the ways by which the new types of
technologies are able to effect the operations of the retail stores. The analysis will thereby be
based on five different articles which are related to the effects of various modern technologies
on the operations of the retail organizations.
Body of the report
Analysis based on articles related to the usage of technologies in the retail based sector
in relationship to Aldi
As discussed by Blázquez (2014), the major reason behind the slow growth based
rates of fashion retail organizations is based on the ways by which store related experience
can be provided through the online environment. The ways by which customers have been

3CASE STUDY ANALYSIS
provided with the convenience of comparing the products online in an interactive manner are
able to affect the sales and the revenues of the physical retailers. The modern retail based
environment has become much more competitive in nature as compared to the previous
times. The environment is thereby dominated by the multichannel based retailers and the
transformation is expected to increase in the future. The adoption of e-commerce in the
fashion retail based industry was thereby slower as compared to the others. This has been
able to affect the ways by which different organizations are able to attract the customers. The
category of clothing is thereby considered to be high involvement in nature.
As argued by Aloysius et al. (2016), the different types of technologies which have
been implemented in the industry based on bridging the gaps between different channels
mainly include, 3D virtual models and the augmented reality. The literature review that has
been made in the article mainly states that technology is able to play a major role in the
improvement of in-store experience which is provided to the customers. The use of
technology has thereby become important for the effective operations of the retail stores and
differentiating themselves from the other organizations in the industry.
The analysis of the fashion retail based market of the UK and Australia is affected in a
huge manner by the low rates of adoption of e-commerce. The shopping experience which is
provided by the retail sector in the two countries is thereby different from that which is
provided in the other countries. The technologies thereby need to adopted effectively by the
retail organizations like Aldi in order to increase its levels of profitability in an effective
manner (Demoulin and Djelassi 2016).
According to Evanschitzky et al. (2015), the service innovation based activities are
able to affect the retail sectors. The different technologies that are implemented in the
organizations for improving the service provided to the customers include, the personal