Communication Skills for Business and Marketing

The assignment discusses the role of communication skills in transferring message to others, highlighting benefits for businesses. It also summarizes key points from references, including books and journals that discuss communication skills in various contexts.

Communication Skills for
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT...........................................................................................................................1
TASK 2............................................................................................................................................1
Oral communication....................................................................................................................1
TASK 3............................................................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
.........................................................................................................................................................6

INTRODUCTION
Communication is a process of transferring information to another in an effective
manner. It is ability to convey message to other person in which manager easily share
information between people at workplace for attaining commercial benefit. As it is important for
every person in every day activity to exchanging conversation with another person. It is two way
process and it can be verbal and non verbal (Jackson, 2014). Present report discussed about
communication models and system. Along with this, oral communication is also present in this
report. Furthermore, communication in writing is also discussed here.
TASK 1
Covered in PPT
TASK 2
Oral communication
Oral communication is consider as an important method through which sender can
communicate with the receiver by using interviews and many more. With the help of this, both
parties easily communicate with each other. Along with this, face to face communication sender
easily communicate with receiver. It can be written form and at the same time also reduce the
chances of arising any kind of issues and conflicts between sender and receiver.
Along with this, there is an effective case in which customers are not happy with
company products and services (Hashim, 2015). As company create interview questions for the
purpose of providing them better satisfaction. In this interview conversation is follows:
Interview Conversation
Customer: Is this type of services are provide to their customers with less quality?
Response: Sorry for out mistake sir. We tries to make quality services for you as per needs and
this type of mistake do not repeat again.
Customer: What is this? You are joking with me? Your services is very poor for me.
Response: Sir really sorry for this. I make sure that you are not facing this type of issue with
your products. For this, I will give you compensate and provide another product.
Customer: Not at now, I really disappointed with your services so that I don't want to buy any
kind of products from you.
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Response: Sir I make sure that my workers tries to make products accordingly. Please sir try to
understand this will never happen again. Give me a chance for proving in front of you.
Customer: Okay! Fine, I gave you chance but make sure that do not repeat this mistake again
and I hope you will give me deliver quality products and services.
Response: Thank You sir, we will deliver quality service. Hope have a nice day. I glad to
talking with you.
Customer: Welcome and same here.
TASK 3
Communication is one of the important procedures which used by each and every people
to convey the message to another person. In this, there are some information which helps in
completing prior to the interviews are as follows:
CV
Name:
Address:
Email:
Context number:
Objectives: To making career in marketing field, As a marketing manager of company who
appreciate me at my professional work to explore my skills and knowledge.
Skills and experience
 Able to convince to other by communicating.
 Effective communication skills
 Team management skill
 Ability ton take decision
 Masters in Marketing
Work Experience:
 3 year experience in marketing field.
 Experience in influencing customers.
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Achievements
 Certificate in marketing campaign
 Got first position in influencing customers in market.
Letter:
Company name:
Address:
Date: 12th June 2018
Dear,
Mr.
Sr. marketing manager
company XYZ
Sincerely,
I would like to inform you that your company is famous and having great position at
market place. As I join your company to enhance my skills and knowledge. Along with, I also
know towards the opportunities towards the official website at the time of scholar for finding
the job. I am confident that I will put my best to enhance the image of the company.
As I have charismatic personality and also received appreciation and reputation in
Marketing field.
Thanks
Email:
To:
Cc:
From:
Subject:
Dear:
Here by to inform you that you gave interview in our company as you are happy to know that
you are selected for the position of marketing manager in company. It is our pleasure that you
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are being a part of our team. As we are glad that you are work for our firm for attaining better
results.
As if you have any kind of confusion and queries at the time of your training period. Please do
not feel hesitated to contact me. You can send me on personal mail aid of the company.
Thanks & Regards
CONCLUSION
From the above mentioned report, it can be concluded that communication skills play
vital role in transferring message to another people with the purpose of attaining accurate
information. As there are some benefits of formal and informal communication to business also
summarised in this assignment which may helps in making an effective communication.
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REFERENCES
Books and Journals
Jackson, D., 2014. Business graduate performance in oral communication skills and strategies for
improvement. The International Journal of Management Education. 12(1). pp.22-34.
Hashim, J., 2015. Information communication technology (ICT) adoption among SME owners in
Malaysia. International Journal of Business and Information. 2(2).
Gibson, L. A. and Sodeman, W. A., 2014. Millennials and technology: Addressing the
communication gap in education and practice. Organization Development Journal.
32(4). pp.63-75.
Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer
Model for the communication industries. International Journal of Information
Management. 34(2). pp.65-73.
Ameen, K., 2017. The need and impact of learning “Personality Development & Communication
Skills” in LIS education: a case study. Malaysian Journal of Library & Information
Science. 18(1).
Hesselbarth, C. and Schaltegger, S., 2014. Educating change agents for sustainability–learnings
from the first sustainability management master of business administration. Journal of
cleaner production. 62. pp.24-36.
Moss, B., 2017. Communication skills in health and social care. Sage.
Jackson, D., 2014. Testing a model of undergraduate competence in employability skills and its
implications for stakeholders. Journal of Education and Work. 27(2). pp.220-242.
Ellinger, A. E. and Ellinger, A. D., 2014. Leveraging human resource development expertise to
improve supply chain managers' skills and competencies. European Journal of Training
and Development. 38(1/2). pp.118-135.
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