Importance of globalisation for Waitrose Assignment

Research Project

Table of Contents
TOPIC: “How globalisation can drive business success.” On the case study of Waitrose....1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of Research .....................................................................................................1
1.2 Background of Research...................................................................................................1
1.3 Rationale of Research.......................................................................................................2
1.4 Research Aim...................................................................................................................2
1.5 Research Objectives.........................................................................................................2
1.6 Research Questions..........................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Concept of Globalisation..................................................................................................3
2.2 Importance of globalisation for Waitrose.........................................................................4
2.3 Challenges that can be faced by Waitrose while globalise their operations activities.....5
2.4 Ways related with globalisation by which company can improve their overall performance
at global level.........................................................................................................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
CHAPTER 4: DATA ANALYSIS ...............................................................................................11
Reflection.......................................................................................................................................25
Alternative methodologies.............................................................................................................25
REFRENCES.................................................................................................................................26

TOPIC: “How globalisation can drive business success.” On the case study of Waitrose
CHAPTER 1: INTRODUCTION
1.1 Overview of Research
Globalisation refers to procedure of interaction and integration between people,
organisations and government in all over the world. It has developed due to the advanced in
communication technology and transportation (David and Govindasamy, 2017). It is spread of
technology, products and information across cultures and national borders. The globalisation
implies with opening of nationalistic and local perspectives to wider outlook of interdependent
and interconnected world with the free transfer of products, services and capital across the
national frontiers. It is multi- dimensional process that is characterised through acceptance of set
of the economic rules for whole world that designed to enhance productivity as well as profit
through universalising markets. The globalisation motives are the realistic and opportunistic but
growth of globe free market has been benefited the large size firms which are based on Western
World. Its affect remains on mixed for cultures, small business and workers in all around globe
in emerging and developed nations.
1.2 Background of Research
Globalisation is phenomenon that has brought world together at one platform where there
is evident blurring of all the differences in all contemporary life aspects ranging from cultural
political, social etc. It is rapid expansion of the transportation and communication which has
minimized the distances and generate an interdependence between people and the nations at all
levels. The globalisation has tend towards enhancing global economic integration. It is one of
most largest force that impact economies of world at present. It is related to change in world
where firms are moving away from self- contaminated countries and also towards integrated
world. The market globalisation is decline in the barriers to selling in other countries than home
country (Mazlish, 2017). This kind of change will make this easiest for firm to start selling of
goods at international level, since the minimum tariffs keep customers low cost and less
restrictions when crossing the boarders makes this easy for an organisation to enter in to foreign
market.
Waitrose is chain of the British Supermarkets that forms food retail division of largest
employee-owned retailer of Britain. It has 353 shops across United Kingdom consisting 65 of
1

“little Waitrose” convenience shops. Through globalisation, Waitrose has to be sniffed the sales
opportunities for its services and products in overseas markets specially in those which have
strong expatriate populations such as Abu Dhabi and Dubai. On the other hand, Waitrose private
level products ate sol in some of the selected supermarket outlets in 50 countries in all over
world.
1.3 Rationale of Research
The globalisation is necessary component that is providing the benefits to firms. It helps
in enabling the organisation to operate its business across the international borders. This research
is helpful in providing the information and detailed description about the specific research area.
It helps in enhancing skills as well as knowledge of a learner. It helps in developing the
knowledge base of a learner about globalisation concept. This present area of an investigation
provides significant detailed regarding necessary components of globalisation with in business
operations. On the other hand, this research helps in provide the theoretical framework that aids
people to analysing consequences of globalisation along with its influence on business operations
at the global level.
1.4 Research Aim
It is one of primary aspect of research project. In this, aim develop testable and
measurable investigation that adding collection of the knowledge.
The aim of this research is “To determine the impact of globalisation on overall business
success.” A study on Waitrose.
1.5 Research Objectives
 To understand the concept of globalisation.
 To assess the importance of Globalisation for Waitrose.
 To evaluate the challenges that can be faced by Waitrose while globalise their operations.
 To recommended that ways related with globalisation by which company can improve
their overall performance at global level.
1.6 Research Questions
 What is the concept of globalisation?
 What is the importance of globalisation for Waitrose?
2

 What are the challenges that can be faced by Waitriose while globalise their operations
activities.
 What are the ways related with globalisation by which company can improve their
overall performance at global level?
CHAPTER 2: LITERATURE REVIEW
Literature review is defined as a comprehensive summary of information which has been
collected from previously performed investigation. This is basically performed to enhance
knowledge with substantive finding so that researcher would be able to develop an understanding
regarding the current topic and get familiar with nature of research.
2.1 Concept of Globalisation
As per the view point of Beverly Bird and Carol Kopp, 2017, Globalisation is refers to
the process of spreading product, information, technology and job across national culture and
boarder. In term of economic benefit, it describe independence of countries throughout the globe
by getting integrated with one another and fostering free trade. This in turn help several
companies to expand their business by approaching customers throughout several geographical
region without any kind of barriers related with national boundaries. Apart from this
globalisation has also enhanced the way in which operations performed by a business (Bekaert
and et.al., 2016). This is because access to international market has also allowed companies to
access the technology, cultural practices, infrastructure, employees skills and talent which in
turn supported several organisations in enhancing their business practices. Apart from that, these
features also supported it companies to bring innovation in their practices and provide more
effective services to customers. As a result of which competition within the industry also get
enhanced as number of players get connected with one another by getting established over global
level.
According to the view point of John Williamson, 2019, Globalisation is consider as a
manifested in the growth of world trade as a proportion of output. It has contribute up to a great
extend in integrating economies of several country which in turn increases the explosion of
Foreign direct investment. Hence, it can be said that globalisation is a kind of evolution which is
systematically restructuring interactive phase among different countries by removing the barriers
in the areas like commerce, culture, communication and several other fields. It is also considered
3

as a reason of progression through which humanities, believe and local market have get
connected with the help of expansion in communicational network or trade globally. This aspect
of globalisation is usually applied by the organisations in order to have access of capital, human
and other resources.
2.2 Importance of globalisation for Waitrose
As per the view point of (Alejandra Gonzalez-Perez, 2013) globalisation plays a crucial
role within the growth as well as development of an economy as it promote trade by provide an
opportunity of expansion over cross-border. Because of this, several organisations become able
to operate their business at international level. Being a giant retailer, Waitrose is become widely
concern about fulfilling the need and expectation of customers effectively by providing them
high quality services in order to remain sustain within market for longer period of time. It is one
of the most successful retailer which operates its business at global level and achieve several
benefits that support it in acheiove competitive advantage at marketplace. Following are the
major benefits that Waitrose get after its expansion in global market:-
 Diversification:- The main benefit of globalisation to a business is that it get an
opportunity to diversify the operations by getting an access to international market. By
getting enter into globalised business Waitrose become able to enhance its level of sale as
well as profitability as it get an internation platform to introduce its unique and high
quality services that help in getting brand recognition at global level (Hawkey, 2015).
 Access to talent:- This one is another importance that globalisation has provided to
Waitrose as by entering into new market or country it would be able to get labour at
relatively lower cost. Under this global labours provide effective benefits to labour such
as diverse educational background, enhancing productivity, advance language skills and
many other. In addition to this it also provide fresh and new talent fro strengthening the
capability of workforce.
 Competitive advantage:- Waitrose widely focuses on aligning the efforts of its
employees toward the fulfilment of need as well as expectation of its customers, so that it
would be able to maintain its position within the marketplace. For this Waitrose focuses
toward entering into market in which their rivals are not present for becoming a first
mover. This help them in creating a strong brand recognition among customers. This in
4

turn help Waitrose in expanding its business in international market by achieving
competitive advantage.
 Increase market share: It is also an advantage of globalisation which attained by the
company by offering quality products and services to its customers. This will increase
profitability level of the company and at the same time also raise its market share at
global market.
 Free movement of goods and services: Globalisation is consider as a important that help
in increasing trade among various countries. With the assistance of this, company can
easily trade their services in different countries. It may aid in creating positive relation
with various nations and inviting new global customers towards its services.
2.3 Challenges that can be faced by Waitrose while globalise their operations activities
According to the views of (Apăvăloaie, 2014) it has been identified that globalisation is
the process in which organisation sell their products and services at worldwide level. It results in
increasing customers of Waitrose as well as profit level by enhancement in sales. Along with
this, it has some challenges which will faced by company by doing business at global level.
Explanation of these are as follows :-
 Ethical Business Practices - Arguably the most substantial of the challenges faced by
Waitrose, ethical business practices in areas such as labor, product safety, environmental
stewardship, corruption, and regulatory compliance have historically played a dramatic
role in the success or failure of global players. In some nations, particularly those without
a strong rule of law, bribing public officials (e.g., paying them off with gifts or money) is
relatively common by those seeking favorable business terms (Stark, 2017). Although
national and international laws exist to crack down on bribery and corruption, some
businesspeople and organizations are pressured to go along with locally accepted
practices. Maintaining the highest ethical standards while operating in any nation is an
important consideration for all organisations.
 Organizational Structure - Another significant hurdle is the ability to efficiently and
effectively incorporate new regions within the value chain and corporate structure.
International expansion requires enormous capital investments in many cases, along with
the development of a specific strategic business unit (SBU) in order to manage these
5

accounts and operations. Finding a way to capture value despite this fixed organizational
investment is an important initiative for global corporations.
 Public Relations - Public image and branding are critical components of most
businesses. Building this public relations potential in a new geographic region is an
enormous challenge, both in effectively localizing the message and in the capital
expenditures necessary to create momentum.
 Leadership - It can be difficult for businesses to find effective organizational leadership
with the appropriate knowledge and skills to approach a given geographic market
successfully. For every geography worldwide, unique sets of strategies and approaches
apply to language, culture, business networks, management style, and so forth. Attracting
talented managers with high intercultural competence is a critical step in developing an
effective global strategy.
 Legal and Regulatory Structure - Every nation has unique laws and regulations
governing business. Waitrose need access to legal expertise to help them understand in-
country laws and comply with applicable regulations (Weldes, 2015). It is important for
businesses to understand the legal and regulatory climate for their industry and type of
organization before entering a new market, so that this information can be factored into
the business case and strategic decisions about where and how to expand globally, as
well as strategic and operational planning to ensure profitability.
Above mention are some challenges faced y organisation while doing business at global
level because everything don’t have only positive factors it have some negative also. Thus,
Waitrose have to consider all these factors and make plan in advance to protect themselves from
any type of future as well as present risk.
2.4 Ways related with globalisation by which company can improve their overall performance at
global level
For an organisation it is important to improve their performance at global so they can gain
numerous of customers as well as profit maximisation also by improving sales. By providing
better quality products to customers which can make them satisfy and fulfil their needs or
demands. Because sometimes satisfy as well as loyal customer become mouth publisher of
company. There are six step which help Waitrose in improving their performance at global level.
These are as follows :-
6

 Employees engagement
 Leverage high impact leadership practices
 Identify as well as remove internal Roadblocks
 Align Metrics
 Use training and development strategically
 Focus on business strategy
7

CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is consider as most crucial part of an investigation in which there
is a detail description about number of tools as well as techniques which are used to execute
investigation effectively (Zürnand De Wilde, 2016). This help in guiding researcher to perform
investigation in a systematic manner and be able to represent as well as conclude the collected
information in more effective manner. It is mainly consists of theoretical analysis of body of
various methods as well as principles that are linked with the branch of idea as well as
knowledge. This section of investigation is based on various application that are effective in
performing the overall activities in systematic and right direction.
Illustration 1: Research Onion
Type of research:- The research work is based on some issues and major duty of an
investigator is to identify the cause behind particular problem or issue and present it with
accurate data as well as information. In order to present information more effectively it is very
essential to select and appropriate type of research (Carneiro and Brenes, 2014). There are
basically two type of research i.e. qualitative and quantitative. The qualitative investigation
8

focuses toward collecting information in detailed manner to represent the information in
theoretical manner with proper facts and evidence. On the other side quantitative research mainly
emphasize over gathering information over statistical data. In this investigation qualitative
research method will be used to present information in detailed manner.
Research Approach:- This is consider as one of the most essential elements of research
methodology which represent approach that is used to perform research (Bailey and et al.,
2018). Approaches are of two type inductive as well as deductive. In inductive approach, data is
accumulated with the execution of an effective observation over existing facts as well as figure
that are related with project. On the other side, deductive approach is work toward forming up
new or innovative theories that are formulated with the help of hypothesis. In current research
inductive approach has been used by researcher as the whole investigation is based on qualitative
aspects.
Research philosophy:- This is consider as most essential part of investigation which
support in directing the research in right direction. Research philosophy is basically are of two
type such as positivism and interpretivism. In current report, interpretivism philosophy will be
used which help in providing qualitative report with the help of which researcher would be able
to analyse data at different level in more effective manner.
Data collection tools:- This section is consider as an fundamental aspect of research
project as each activity used in investigation are based on data as well as information that are
accumulated by researcher (Baud and Durand, 2012). In order to carry out research work usually
two type of data collection tools are used, named as primary and secondary data collection
method. Primary data collection refers to the process of gathering information which is fresh as
well as new and not yet been investigated by another person. On the other side, secondary data
collection is refers to the process of gathering information from previously published sources
such as books, journals, article etc. In order to conduct this investigation in effective manner both
primary as well, as secondary data collection methods used where primary information is
gathered with the help of questionnaire and secondary information is collected through literature
review.
Data Sampling:- This is consider as a technique of sampling which emphasizes over
choosing the sample which represent as a wholesome of original population. Data sampling
methods are of two type such as probabilistic and non-probabilistic tools. In current
9

investigation, researcher will use probabilistic sampling technique and for this investigator is
required to adopt appropriate sample of population (Belás and et. al., 2014). For conducting this
investigation effectively sample of 40 respondents will be selected out of overall population.
Ethical consideration:- Problem and issues are usually unpredictable in nature which
researcher may also face at the time of its investigation and in order to get safer from this side
researcher must stay with some backup plan to resolve them. The investigator plays an essential
role within each activity which it take to gather more reliable and appropriate data with the help
of various sources. In such situation researcher must ensure the sources it access must be
authenticate and provide accurate information without any kind of manipulation. In addition to
this the potential obligation of researcher is to keep the personal information of respondents
confidential. Create a research design as well as blue print of investigation in order to apply all
the activities in right directions. In addition to this research must ensure that no personal question
would be asked to researcher which may harm or hurt them in any manner (Beynon-Davies,
2013). Apart from this researcher should also consider cost as well as time as their key aspect as
these factors are also required to manage in respect to completion of investigation work in
appropriate manner.
10

CHAPTER 4: DATA ANALYSIS
Data analysis refers to procedure of applying the logical and statistical techniques
systematically to explain and recap, illustrate and also evaluate the data. Under this, researcher
collect data from the different sources and then analyse them by using the thematic analysis
techniques. The researcher collect data by using questionnaire that helps in provide the accurate
and relevant data by specific research area.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact No:
Address:
Q1) Are you aware about concept of globalisation?
a) Yes
b) No
Q2) Is globalisation helps company to gain the competitive benefits?
a) Agree
b) Disagree
Q3) Does execution of globalisation better for the retail sector?
a) Yes
b) No
Q4) What are the benefits company can get by conducting business at global level?
a) Target new market
b) Identify current market trends of foreign country
c) Contribute towards economy
Q5) In what manner, globalisation impact on the business operations of Waitrose firm?
a) Positive
b) Negative
Q6) What are the main factors which impact company to internationalized business
operation?
11

a) Economic environment
b) Technology
c) Competitor efficiency
Q7) What are the different challenges can be faced by Waitriose while globalise their
operations activities?
a) Organizational Structure
b) Legal and Regulatory Structure
c) Different culture
Q8) What are the different strategies through which Waitrose can enter in international
markets?
a) Joint venture
b) Strategic Alliance
c) Merger and Acquisition
Q9) What are various ways related with globalisation by which company can improve
their overall performance at global level?
a) Adopt advance technology
b) Better communication
c) Manage funds
Q10) What is current need of Waitrose to maintain its operations at the global level?
a) Advancement in Technology
b) Skilled Workforce
c) Training
Q11) Recommend some ways to overcome from globalisation challenges.
DATA SHEET
Q1) Are you aware about concept of globalisation? Frequency
a) Yes 25
b) No 5
Q2) Is globalisation helps company to gain the competitive benefits? Frequency
a) Agree 27
12

b) Disagree 3
Q3) Does execution of globalisation better for the retail sector? Frequency
a) Yes 22
b) No 8
Q4) What are the benefits company can get by conducting business at
global level?
Frequency
a) Target new market 10
b) Identify current market trends of foreign country 12
c) Contribute towards economy 8
Q5) In what manner, globalisation impact on the business operations
of Waitrose firm?
Frequency
a) Positive 20
b) Negative 10
Q6) What are the main factors which impact company to
internationalized business operation?
Frequency
a) Economic environment 8
b) Technology 16
c) Competitor efficiency 6
Q7) What are the different challenges can be faced by Waitrose while
globalise their operations activities?
Frequency
a) Organizational Structure 2
b) Legal and Regulatory Structure 12
c) Different culture 16
Q8) What are the different strategies through which Waitrose can
enter in international markets?
Frequency
a) Joint venture 13
13

b) Strategic Alliance 10
c) Merger and Acquisition 7
Q9) What are various ways related with globalisation by which
company can improve their overall performance at global level?
Frequency
a) Adopt advance technology 17
b) Better communication 10
c) Manage funds 3
Q10) What is current need of Waitrose to maintain its operations at
the global level?
Frequency
a) Advancement in Technology 16
b) Skilled Workforce 4
c) Training 10
THEME 1: Are you aware about concept of globalisation
Q1) Are you aware about concept of
globalisation?
Frequency
a) Yes 25
b) No 5
14

Interpretation - After going through the above graphical presentation it has been analysed that,
most of the people are aware with the concept of globalisation. Because out of 30 respondents 25
are in the favour of awareness with the concept of globalisation. On the other hand, 5 are not in
the favour of this because they are not aware with the concept of globalisation.
THEME 2: Globalisation helps company to gain the competitive benefits
Q2) Is globalisation helps company to gain
the competitive benefits?
Frequency
a) Agree 27
15
a) Yes b) No
0
5
10
15
20
25
30
25
5
Column B

b) Disagree 3
Interpretation – From the above given graphical presentation it has been analysed that
globalisation is the concept which help organisation in gaining competitive benefits. There are
several people who are in the favour of this, that globalisation is beneficial for Waitrose as well
as out of 30 people 27 are in the favour of this. Whereas, remaining 3 are not in the favour that
globalisation is good for respective company.
THEME 3: Execution of globalisation better for the retail sector
Q3) Does execution of globalisation better
for the retail sector?
Frequency
a) Yes 22
16
a) Agree b) Disagree
0
5
10
15
20
25
30 27
3
Column B

b) No 8
Interpretation – After going through the graphical presentation it has been analysed that
execution of globalisation is better for retail sector organisation because it result in increasing
number of customers as well as profit ratio also. Out of 30 respondents 22 are in the favour that
execution of globalisation is better for retail sector. On the other hand, remaining 8 are saying
that no it is not beneficial for respective sector.
THEME 4: Benefits company can get by conducting business at global level
Q4) What are the benefits company can get
by conducting business at global level?
Frequency
a) Target new market 10
b) Identify current market trends of foreign 12
17
a) Yes b) No
0
5
10
15
20
25 22
8
Column B

country
c) Contribute towards economy 8
Interpretation – From the above mention graphical presentation it has been analysed that, there
are several benefits which gained by organisation while conducting business at global level such
as target new customers, identify current market trend of foreign customers and contribute
towards economy. Out of 30 respondents 12 are in the favour of identify current market trends of
foreign country, whereas 10 are saying for target new market and remaining 8 are contributing
towards economy.
THEME 5: In what manner, globalisation impact on the business operations of Waitrose
firm
Q5) In what manner, globalisation impact Frequency
18
a) Target new market
b) Identify current market trends of foreign country
c) Contribute towards economy
0
2
4
6
8
10
12
14
10
12
8
Column B

on the business operations of Waitrose
firm?
a) Positive 20
b) Negative 10
Interpretation - After going through the graphical presentation it has been analysed that,
globalisation have both positive and negative impact on the operations of Waitrose. After taking
opinions of respondents it has been analysed that, out of 30 respondents 20 are saying
globalisation have positive impact of operation of organisation. Whereas, remaining 10 are not in
the favour of this they are saying it have negative impact.
THEME 6: Main factors which impact company to internationalized business operation
Q6) What are the main factors which
impact company to internationalized
business operation?
Frequency
a) Economic environment 8
b) Technology 16
c) Competitor efficiency 6
19
a) Positive b) Negative
0
5
10
15
20
25
20
10 Column B

Interpretation – From the above mention graphical presentation it has been identified that there
are several major factors which have impact company to internationalized business operations
such as economic environment, technology and competitor efficiency. Out of 30 respondents 16
are in the favour of technology, 8 are in economic development, whereas, remaining 6 are saying
that competitor efficiency is the major business factor impact on organisation internationalized
business operations.
THEME 7: Different challenges can be faced by Waitrose while globalise their operations
activities
Q7) What are the different challenges can
be faced by Waitrose while globalise their
operations activities?
Frequency
a) Organizational Structure 2
b) Legal and Regulatory Structure 12
c) Different culture 16
20
0
4
8
12
16
8
16
6
Column B

Interpretation – After going through the above graphical presentation it has been identified that,
there are several challenges which can be faced by Waitrose while globalise their operation
activities such as organisational structure, legal and regulatory structure as well as different
culture. Out of 30 respondents 12 are saying that major challenge company will faced is legal
and regulatory structure. Along with this out of remaining, 16 are in the favour of different
culture and remaining 2 are for organisational structure.
THEME 8: Different strategies through which Waitrose can enter in international markets
Q8) What are the different strategies
through which Waitrose can enter in
international markets?
Frequency
a) Joint venture 13
b) Strategic Alliance 10
c) Merger and Acquisition 7
21
a) Organizational Structure
b) Legal and Regulatory Structure
c) Different culture
0
2
4
6
8
10
12
14
16
18
2
12
16
Column B

Interpretation – After going through above graphical presentation it has been analysed that
there are several ways through which company can enter into international market such as joint
venture, strategic alliance, merger and acquisition. For Waitrose joint venture is more suitable it
has been analysed by the answer of 30 respondents because 13 are in the favour of it. 10 are
saying strategic alliance is suitable way of entering in global market and then remaining 7 are in
favour of merger and acquisition.
THEME 9: Various ways related with globalisation by which company can improve their
overall performance at global level
Q9) What are various ways related with
globalisation by which company can
improve their overall performance at global
level?
Frequency
a) Adopt advance technology 17
b) Better communication 10
c) Manage funds 3
22
a) Joint venture
b) Strategic Alliance
c) Merger and Acquisition
0
2
4
6
8
10
12
14 13
10
7
Column B

Interpretation – After going through the above mention graphical presentation it has been
analysed that there are several ways through which company can enhance their overall
performance at global level such as adopt advance technology, better communication and
manage funds. Out of 30 respondents 17 are in the favour of adopt advance technology and 10
are in favour of better communication as well as remaining 3 are saying funds are they way
through which company can improve their performance at global level.
THEME 10: Current need of Waitrose to maintain its operations at the global level
Q10) What is current need of Waitrose to
maintain its operations at the global level?
Frequency
a) Advancement in Technology 16
b) Skilled Workforce 4
c) Training 10
23
a) Adopt advance technology
b) Better communication
c) Manage funds
0
2
4
6
8
10
12
14
16
18 17
10
3
Column B

24
a) Advancement in Technology
b) Skilled Workforce
c) Training
0
2
4
6
8
10
12
14
16
18 16
4
10
Column B

Interpretation – From the above graphical presentation it has been analysed that, there is some
current need of Waitrose for maintaining its operations at global level such as advancement in
technology, skilled workforce and training. Out of 30 respondents 16 are in the favour of
advancement in technology whereas, 10 are saying that training is needed for Waitrose to
maintain its operations at global level. Thus, remaining 4 are saying that skilled workforce is
required for maintaining operations at global level.
Reflection
This research is focus on evaluating that globalisation can drive business success in
which researcher is responsible for gathering relevant data and information towards the research
activities in order to take a valid decision. As a researcher, I prepared questionnaire that support
me in understanding views and opinion of selected respondents towards the research topic. For
undertaking this research, I have used both primary and secondary methods through which I can
easily prepare a systematic research project. Along with this, I also faced various issues related
with time and cost at the time of executing research which may negatively impact on the overall
outcomes of the study. For overcoming these issues, I prepared a plan that consist entire
activities present in the research objectives. By this, I can easily complete the whole project and
attain positive and reliable outcomes. This will contribute in making entire research more
successful and accurate as well.
Alternative methodologies
For gathering valid and accurate information towards the topic, questionnaire is consider
as an effective method used by researcher to understand respondents views and opinion. Mainly,
it is suitable and important way to collect data in order to improve the chances of attaining
accurate and valid conclusion at the end of the research. In this context, interview is consider as
an appropriate alternative method which can be applied by investigator to gather information. AS
it provide in-depth information related with respondents views points. With the assistance of this,
investigator can easily attain reliable outcomes and make whole research more successful.
25

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