Boosting M&S Performance: A Comprehensive Research

This assignment aims to identify ways to improve Marks and Spencer's business performance by conducting a comprehensive research study. It will involve both primary (customer survey) and secondary research methods, analyzing factors contributing to business operations, and exploring strategies for enhancing efficiency.

Organisation Marks and Spencer (M&S)
Reason for choice The main reason behind conducting this research is to
identify different ways for improving business
performance of M&S. In accordance to this, several
factors contributing to business operations of the entity
are discussed.
Research Theme Present report is based on understanding several ways
for improving business performance of Marks and
Spencer (M&S).
Target audience For conducting research, survey is to conducted with 50
customers of the organisation for analysing their views
on goods and services provided by M&S. In accordance
to this, various research methods and specification tools
are to be identified for data collection process.
Sample Random sampling method for selecting respondents
Expected outcome It is forecast that the conducted research will be succeed
for identifying different ways to improve business
performance of M&S.
Methodology Both primary and secondary research methods.
Questionnaire
Qualitative
Quantitative
Mixture of both
Yes, quantitative data collection method. As asking
questions with respondents regarding ways to enhance
business' efficiency.
Secondary Research For conducting research at secondary level, researcher is
to collect data by reading articles of author on the
selected research topic.
Literature Review Essential of identifying actual business performance:
According to O'Leary, (2013) it is essential to analyse
current business performance in terms of sales revenue,

profit level and market position. Therefore, variety of
ideas are generated for creating balances and improving
business performance of the company.
On the contrary to this, Ricciardi and et.al., (2015) argue
that changes are uncertain in business operations as they
affect its performance adversely.
 Factors contributed in improving business
performance of any company:
In opinion of Speight and et.al., (2016) several factors
are contributed in running business and improving its
efficiency. For instance; technologies used for business
operations, relations with public, market position and
demand for entity's products etc.
Stanek, Babkin and Zubov, (2016) claim that there are
constant changes in factors identified as people's choice,
technology, occurrence of uncertain risks etc.
Time frame

Final Report Yes
PowerPoint presentation Yes