Impact of Wearable Technology on Consumer Lifestyle

This report explores the impact of wearable technology on consumer lifestyle, including its role in healthcare, fashion, and education. It discusses the perspectives of both consumers and companies and highlights the positive effects on health and well-being.

INDIVIDUAL
ASSESSMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAINBODY...................................................................................................................................3
The concept of wearable technology...........................................................................................3
Impacts of wearable technology accordance to consumer and companies’ perspectives............3
Impact of wearable technology on consumer lifestyle................................................................5
CONCLUSION................................................................................................................................5
REFRENCES...................................................................................................................................7

INTRODUCTION
Wearable technology refers as a category of technology devices and gadgets which can
be worn by user and includes tracking information which is related to health and fitness of them.
The wearable technology includes devices which have small motion sensors to take snaps and
sync along with mobile devices. Wearable technology plays effective role in consumer life
because it supports them to monitor fitness level, tracks location with GPS and can read text,
message more easily. These wearable technologies become earning source for the consumer and
organizations which will understand in the report. The brief study provides understanding that
wearable technology give impact on consumer lifestyle.
MAINBODY
The concept of wearable technology
Wearable technology, fashion technology or fashion electronics are electronic devices
which are worn surface of the skin. While this technology detects, analyses and transmits
information concern to body i.e. blood pressure level, fitness level, running status etc. while
wearable devices i.e. activity tracker which supports people to track its blood sugar level, fatness
level independently. Wearable computer is also available which helps to transmit confidential
information and message which can read quickly on time. so, it is known as body-borne
computer as well. Let’s talk about prehistory of wearable technology which starts with the watch
that is worn by consumer to tell time. later on, it is invented into small watches which can wear
in neck as stylish neck piece then it develops more and take form as bracelet. It is highly used by
women and more famous in public (Caporusso and et.al., 2019). Over the time rings use by
trader as computational device while electronic headbands are used to war as a costume in
theatre. Thus, wearable technology develops more and more and takes place in different sector
like smart clothing area, accessories (microphones as earrings), tracking information (i.e.
moment, step and movement of heart), healthcare area, footwear industries, gaming industries,
education area, military area and others. wearable technology plays effective role in commercial
perspectives because according to people perspectives wearable technology differentiate
themselves form others and make them smarter. Wearables technology is a novel device which
promotes health lifestyles, provides users along with unforeseen (Kolodzey and et.al., 2017).
Currently emerging wearable technology is mainly focused on healthy lifestyles i.e. wearables
and gamified health apps which encourage people to adapt healthy behaviours and leads
healthier population. Wearable technology are smart watches, digital eye wears, Google glass.
Smart cloths, apple watch, Samsung smart suits and others.
Impacts of wearable technology accordance to consumer and companies’ perspectives
Wearable technology has covered many areas like fashion industry, accessories, health
care industries and footwear industries. Let’s talk about companies’ perspective which gets
profitable impact on the business operation’s, productivity and performance. Even it leads
commercial benefits for the companies which manufactures and retails these technologies. There
are several examples which helps to understand companies’ perspectives for the wearable
technology. This technology is also known as fashionable technology because electronic devices
are emerged in the fashion industry which executes variety of program like computing,

communicating and sensing. From past few years wearable technology is became more popular
across the world. Most of the people can spot who wears fitness tracking bands, smart watches
and smart glasses i.e. google glasses and various other which are manufactured by various
organizations such as Microsoft, Sony and Garmin. As same people have high craze for
smartphones and tablets which indicates that the organizations have great opportunity to gain
benefiting from these technologies. The market share of wearable technology is too high and
now estimates that it can captures 80% market share of wearable technology up to 2021 (A guide
to smart watches in Australia, 2018). There are several wearable devices like navigation tools,
smart glasses, activity trackers, virtual reality techniques and communication gadgets are highly
manufactured by various companies due to large demand in public. smartwatch is a type of
wearable device which is quite similar as wristwatch or in simple work, time keeping device.
This watch is not supporting to tell about time but also has ability to complete large number of
tasks quickly as compared smart phones. It is also known as wearable computer which helps
users to perform numerous operations like answer of phone calls, reading and texting message
and emails, analyse body motion, monitors health and fitness related actions and listens music. It
is wireless a Bluetooth adapter which connects with smartphone and other internet devices.
Australia has good technology performance where numerous organizations manufactures number
of wearable devices to fulfil customer demands and their expectation. Australia has good
wearable segment has revenue estimates US$180m in 2020 (How Wearable Technology is
Impacting our Lives, 2018). Thus, it can interpret that wearable technology leads commercial
benefits for numerous industries.
Wearable devices Prices
Smart cloths $200 and $500
Apple Smartwatch $2,000
Activity trackers $146.78
On the basis of customer perspective wearable technology give positive impact on the
selling behaviour because it is innovative and more portable device which helps to attract
number of customers to buy device. The technology is good as communication perspective
because people can direct communicate with other people while doing work and can get
informative information from the device (Kalantari, 2017). The device leads awareness about
health and builds good relationship with patient and doctor. These type application of wearable
technology attracts customers towards technology. They include different type of activities in
smartwatch such as they can continuously check pulse rate, heartbeat, calories which are
consumed by users, By the smartwatch can feel some changes in body by users then they look
for medical support or can alter diet own. Thus, type characteristic of the smartwatch’s
influences purchasing behaviour of customers. There are lots of companies which manufactures
smartwatches from last few years. Apple, Google, Samsung, Sony, Huawei, Pebbles and other
organization who has raised goodwill in the wearable market. Currently. Apple watch and
Samsung gear S3 becomes more famous brand in the global market. As same with fashionable
industries who manufactures wearable smart clothes which are mostly used in medical field. It
supports to check blood pressure and provides health related information time to time. The smart
cloth i.e. live jacket and life belt which has special type camera that captures visual information
and transmits to physician (Dehghani, Kim and Dangelico, 2018). Thus, live jacket supports
physician to give proper treatment based on the visual information. Activity trackers i.e. fitness

brands which are beneficial devices because they allow user to keep moving, analyse fitness
level and decline obesity level. Currently people become more health concern which improves
demand of activity trackers. Where health care industries get positive to generate revenue on the
wearable technology. Thus, t can interpret that wearable technology influences selling behaviour
of customers.
Impact of wearable technology on consumer lifestyle
Wearable technology gives positive impact on consumer lifestyle such as wearable
healthcare technology which includes electronic devices that can easy to wear i.e. Fitbits and
smartwatches are mainly designed to gather data of consumer’s personal health and exercise.
Even consumers get direct access to measure body alteration and they can control their obesity
by using wearable devices. There are some wearable fitness trackers which gives positive impact
on the user lifestyle such as they can constantly track physical activity and hear rate. Smart
health watches are modified into clinically viable health care tool which user can use to count
step and tell time. Apple company launches different type of smart watches and app such as
“Movement disorder API” and Apple Heart Study App which gathers information about heart
rhythms and Parkinson’s disease where users can direct track their range of their body
functioning. Wearable ECG monitors is electronic device but different from smartwatches
because it is used to measure electrocardiogram and sends information to customer’s doctor and
also use as automatic tracking for walking, running, biking and swimming purpose (Gastaldi,
Lettieri and Mandolfo, 2019). Apart from this, there are other wearable devices which are used
for education purpose, deals with number of tasks. Some technology are used for education
prospect as well. Consumers gets beneficial impact on their lifestyle after wearing this wearable
technology because now they can direct detect their health issues and can direct communicate
with doctor instead of going. Smartwatches influences awareness in people because they can
gather different type of by tracker system. Wearable technology enhances customer life value
and declines hospital visits because it increases engagement with their own health, it is portable
device so easy for the user to expand its healthy lifestyle and strong profitability. Smart cloths
i.e. life jacket, life belt also plays essential role in the consumers life because they can constantly
track their blood pressure, fitness while exercising, running. In addition, it has small sized
camera as well which keeps visualized information of patient and send to doctor (Iqbal and et.al.,
2016). While doctor gets support to give proper treatment to their patient by the help of wearable
device. So, it can be illustrated that wearable technology gives positive impact on their healthy
lifestyle.
CONCLUSION
The report has been concluded concept of wearable technology which played essential
role in consumer, customer and companies’ lifestyle. Impact of wearable technology accordance
to companies and customer perspectives can be summarized in report. It provided understanding
role of wearable technology on the consumer’s lifestyle and it led beneficial impact on their
health etc, had been concluded in report.

REFRENCES
Books and Journals
Caporusso, N and et.al., 2019, July. Comparative User Experience Analysis of Pervasive
Wearable Technology. In International Conference on Applied Human Factors and
Ergonomics (pp. 3-13). Springer, Cham.
Dehghani, M., Kim, K.J. and Dangelico, R.M., 2018. Will smartwatches last? Factors
contributing to intention to keep using smart wearable technology. Telematics and
Informatics. 35(2). pp.480-490.
Gastaldi, L., Lettieri, E. and Mandolfo, M., 2019, June. Consumer Adoption of Digital
Technologies for Lifestyle Monitoring. In 2019 IEEE 23rd International Symposium on
Consumer Technologies (ISCT) (pp. 11-16). IEEE.
Iqbal, M.H and et.al., 2016. A review of wearable technology in medicine. Journal of the Royal
Society of Medicine. 109(10). pp.372-380.
Kalantari, M., 2017. Consumers' adoption of wearable technologies: literature review, synthesis,
and future research agenda. International Journal of Technology Marketing. 12(3).
pp.274-307.
Kolodzey, L and et.al., 2017. Wearable technology in the operating room: a systematic
review. BMJ Innovations Journal. 3. pp.55-63.
Online
A guide to smart watches in Australia. 2018. [Online]. Available Through:-<
https://www.canstarblue.com.au/technology/smart-watches/>
How Wearable Technology is Impacting our Lives. 2018 [Online]. Available Through:-<<
https://wittysparks.com/smart-wearables-influence-on-our-lives/>