Marketing Campaign of UBER

Marketing Campaign
of UBER

Table of Contents
INTRODUCTION...........................................................................................................................3
Brief introduction to company................................................................................................3
Brief situational analysis........................................................................................................4
Positioning and branding, and identification of target audience............................................6
Outline of the overall marketing objectives...........................................................................7
Marketing communications mix overview.............................................................................7
Promotional campaign that will meet at least one of the objectives......................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing communication can be said to be a process which is keen on entailment of
efforts by company with a view to transmit the message of organisation to people across the
globe. This is done with the aim of inflating the sales as well as profitability of company in
today’s dynamic and hyper competitive market place. In addition to this, it can be said that
marketing acts as the route map to drive sales for an entity. The present project is based upon
UBER which is an on-demand transportation company which has also diversified into food &
beverage sector recently. The report consists of a marketing plan devised by company which is
aimed to launch a marketing campaign for boosting the sales of organisation in upcoming time.
Brief introduction to company
Uber is one of the most renowned transportation service organisations that have extensive
brand value and corporate image across the global periphery. This entity was established in the
year 2009 and has its headquarters situated in San Francisco, USA. Uber is a company which
offers on demand transportation service to customers in 633 cities across the globe. It operates by
way of organisational website or mobile application whereby client can book a cab to reach to
any location at any hour of the day. This implies that the services of Uber can be availed by
customers 24*7. The portfolio of its offerings comprises of broad array of choices for clients,
such as Uber taxis, Uber Black, Uber, Uber SUV and many more. Thus, the disruptive
technology brought in by this hi-tech company has made it reach to the top of concerned
corporate sector.