Digital Marketing and Social Media Marketing: Importance and Effective Strategies

This presentation explores the importance of digital marketing and social media marketing in contemporary businesses. It discusses the role of social media in nurturing, engaging, reaching, and targeting a large customer base. The presentation also provides examples of social media content that can increase brand awareness and sales. Additionally, it highlights successful social media campaigns and their impact on brand awareness and product sales.

INDIVIDUAL PRESENTATION

Table of Content Introduction
 Digital marketing
 Social media marketing
 Importance of digital marketing along with social media marketing
 Social media content examples which really works
 Social media effective campaign
 Conclusion
 References

Introduction
Digital marketing refers to the component of marketing
where there is utilization of internet with online based
digital technology like mobile phones and digital media to
promote their products and different services.

Social media marketing
Social media marketing is the one which uses the different social
media platform like Instagram, YouTube, Facebook and many more in
which there are huge number of customer. There is main motive is to
enhance the sales for the organization which is there can help in
increasing the profitability.

Importance of digital marketing along with
social media marketing to contemporary
businesses
Social media has there role in the contemporary business which is there
very important in which it involves the nurture, engage, reach along
with targetting large customer base. Social media is able to generate
high level of revenue, brand awareness along with sales which together
can help in increasing the profit of the organisation.

Social media content examples which really
works
There are different examples of social media content which are there can
help in increasing the awareness of the product along with their brand
and leads to the increase in the product sales along with profit. Some
of the social media contents are like videos, articles and blogs, GIFS,
animation, Instagram stories, memes, client feedback, events, twitter
conversation etc.

Continue...
Videos- this is the one which is having the highest traffic on the internet
which is about 82%. This includes the stories, YouTube, live video, in-
feed videos ( Instagram, Facebook etc.).
Articles and blogs- this is the one which si there having high fan
following and able to attract and influences of the customer base. They
are the one which are able to advertise the product in just few time and
having the high effect (Saini 2017).

Continue...
Memes- these are very popular in today's time where affectivity can be seen in
the just few minutes and having a huge level of customer base and are very
effective in social media platform.
Client feedback- this is one of the tactics which is there can help in getting the
trust which is regarding the product and able to get the sales which is there
by creating the trust in the customer due to having the feedback of the
customer. This creates trust and towards the brand along with creating
awareness of the products.

Social media effective campaign
There are many social media effective campaign in which some of them
had the highly effective which was able to create the high awareness
of their brand along with increase in the sales of the products. Some
of the social media campaign are discussed further.
Apple #ShotoniPhone campaign- This was one of the most successful
campaign when there was use of the camera of iPhone to get higher
quality images which is there in the billboard of brand.

Continue
Starbucks #WhatsYourName- This is also the successful campaign in
which platform used was the Twitter, Instagram, Facebook, YouTube.
This campaign was to support the transgender where all the drinks were
used and the product were used of the brand which created high level of
awareness of the product (Ananda 2016).

References
Cluley 2020. The changing role of the marketing researcher in the age of
digital technology: Practitioner perspectives on the digitization of
marketing research. International Journal of Market Research, 62(1),
pp.27-42.
Metin 2016. The effect of digital marketing tools on the export of the
Turkish SMEs Dijital pazarlama araçlarının KOBİ’lerin ihracatına
etkisi. Journal of Human Sciences, 13(3), pp.4697-4709.
Bolton 2019. Harnessing digital disruption with marketing simulations.
Journal of Marketing Education, 41(1), pp.15-31.

Thank You