Importance of Social Media for Business

This presentation discusses the importance of social media for business, focusing on Cadbury as a case study. It explores how social media can leverage social advertising, boost brand awareness, increase inbound traffic, improve search engine optimization, increase conversion rate, satisfy consumers, and enhance brand loyalty. The presentation also includes findings, research methodology, and a conclusion.

Individual Presentation

TABLE OF CONTENT
Introduction
Importance of social media
1. Leverage social advertising
2. Boost brand awareness
3. Increase inbound traffic
4 Improve search engine optimisation
5. Increase conversion rate
6. Satisfaction of consumers
7. Enhance brand loyalty
Findings
Research methodology
Conclusion
References

INTRODUCTION
In this presentation, there is discussion about importance of social media for
business. This presentation is based on CADBURY which is one of the best
confectionery brand after Mars. Parent company of CADBURY is Mondelez
International. Social media is the platform through which people interact with
each other.

Importance of social media
With the help of social media
techniques, business operations can
done in better and effective manner.
With change in market trends,
managers of CADBURY came to
know about it and they are able to
accept it for consumer satisfaction.

1. Leverage social advertising
The social media are spreading out at a rapid rate and advertisements on them
helps in easy marketing of the products for the Cadbury. When majority of the
business enterprise makes use of social media advertising then it has been
recognised that it helps in easy and effective marketing. Through social media,
the performance and working of the advertisements can be measured and
analysed properly and improvements can be made accordingly.

2. Boost brand awareness
Social media is a very powerful technique
when the Cadbury aims to grow and
improve their demand of products in the
market. Thus, Cadbury will have a positive
impact of using social media tools like easy
identification of the target customers,
attention can be get very easily through the
visual representation of the advertisements.

3. Increase inbound traffic
Inbound marketing is one of the key concept in marketing in present business
world because this helps in generating the targeted traffic to the websites. This
is the tool which will help in establishing the conversion of traffic on the
official website of Cadbury to the proper and relevant manner.

4. Improve search engine optimisation
The search engine optimisation and social
media are strongly connected with one
another. Cadbury will focus on search
engine because it helps in knowing and
targetting the customer easily. This will let
company know that which activities and
advertisements are viewed majority of the
times and which has not been viewed.

5. Increase conversion rate
With the help of social media, there is discussion about different aspects related to
products and services which are important and significant for providing
satisfaction to consumers. In advertisement of CADBURY, there is discussion
about different aspects which is crucial and relevant in context of material used
for manufacturing.

6. Satisfaction of consumers
Social media advertisement must present
actual product in front of consumers, so they
are satisfied while purchasing chocolates
from CADBURY. Otherwise there are
possibilities that organisation may loose
consumer. Customer satisfaction is one of
the best way through which organisation can
boost their image in industry.

7. Enhance brand loyalty
Majority of the business are stuck towards
the followers count because if the
company will ask any respondent about
their loyal and most trusted brand then
they will going to speak favourable
about that and this will have solid word
of mouth through social media strategies
about the company

Findings
From the above discussion, it is clear that role of social media is increasing day by
day because it assist in improving business growth and development.
 With the help of social media platform, it is easy to cover large number of
consumers and make innovative approaches through which they can advertise
among people. Advertising become cheap and people can access it 24*7 with
each reach to consumers.

Research Methodology
Type of investigation
In this research, qualitative method is
used because this is easy to represent
and understood by reader. There is use of
different graphs and charts and this is
based on human behaviour. Hence
provides relevant and accurate
information.
Research approach-
In this research inductive is used. This
focus on core things more and then
emphasise on smaller things and this
is suitable approach with qualitative
research method.

Contd...
Type of data source
In this investigation, secondary
information is used. Under this method,
information is collected through online
sources, books journals. In this
presentation, information is collected
from online sources which is proper
dated and authentic.
Sampling-
There are two methods of sampling i.e.
probability and non- probability.
Random probability method is best
because candidates are selected
randomly and possibilities of
biasness is nil.

CONCLUSION
From this presentation it has been concluded that, social media plays a very
crucial role in improving the brand and companies products. There are
numerous social networks like Facebook, Instagram, etc. which are not
only cost effective in nature but have the potential to tap the large amount
of customers effectively and efficiently.

REFERENCE
Kongthon, A., Haruechaiyasak, C., Pailai, J. and Kongyoung, S., 2014. The role
of social media during a natural disaster: a case study of the 2011 Thai flood.
International Journal of Innovation and Technology Management, 11(03),
p.1440012.
Oh, O., Eom, C. and Rao, H.R., 2015. Research note—Role of social media in
social change: An analysis of collective sense making during the 2011 Egypt
revolution. Information Systems Research, 26(1), pp.210-223.

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