Management and Leadership Style at British American Tobacco

This report explores the management and leadership style of the CEO of British American Tobacco (BAT) and its impact on the organization. It analyzes the administration style, organization structure, leadership style, effects of power and conflict, and different types of motivation used at BAT. The report also provides corporate examples and literature to justify the stand.

Individual Project

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
Analysis the administration style and state the principle and functions of administration
adopted by CEO of BRITISH AMERICAN TOBACCO?....................................................4
Analyse the level taken in respect of organisation structure for accomplishing high
performance and state the organisation culture at BRITISH AMERICAN TOBACCO and it
influence on subordinates.......................................................................................................5
Explain the style of leadership of the CEO of BRITISH AMERICAN TOBACCO to increase
the effective of organisation...................................................................................................7
Analyse the effects of power, influence and conflict at the chosen organisation...................8
Explain different kinds of motivation used at BRITISH AMERICAN TOBACCO.............9
Use appropriate corporate examples and literature to justify your stand.............................10
Based on the discussion and debate what suggestions / recommendations (strategies) would
you make to enhance performance of organisation?............................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Management and leadership style of individual person changes within business organisation
and that is based on various principles which are adopted by board and handled by chief
executive officer of company. This report is carried upon CEO of British American tobacco
which is considered as an international tobacco brand and sold around 200 markets and herein
there are approx 57000 employees perform their work around the globe. There is an assessment
which is also covered for increasing performance level in future period of time. Furthermore,
there is an analysis of power, conflicts as well as influence is defined in an appropriate manner
(Ahva, 2017).
Analysis the administration style and state the principle and functions of administration adopted
by CEO of BRITISH AMERICAN TOBACCO?
Jack Bowles is determined as a CEO in the year of April 2019 and connected with this
group in the year of 2004. The vision is to offer opportunities to individual person in order to
provide sustainable growth related to BAT and for shareholders.
The vision CEO is to maintain better tomorrow in which they provide cigarettes to adult’s
smokers and reduce level of risk by providing traditional cigarettes.
He believes in diversity of power in which the individual person can aid assistance in
understanding and target customer segment in changing marketplace. There are various kinds of
style of management in which Jack Bowles use participative management style in which
employees as well as leader perform their work in various levels can involve in the process of
decision-making. Thus, subordinate is offered with reliable information in respect of goal and
objective of organisation and also they can offer innovative& appropriate solutions during
particular phase of time period. So they focus on seek opinion or idea of subordinate in order to
serve customer and influence them to buy products. The style of management of Jack Bowles is
emphasized on empowering subordinates and leader around organisation to assist company in
moving forward (Cohen, 2017).
Functions and principle related to management of Jack Bowls
 The principal for adopting participative style of management help in increasing
confidence or satisfaction level of employees and it helps management team in increasing
productivity in future period of time.

 Due to increase in process of innovation as per the need and wants of its user. Jack has
maintained record related to innovation as well as experience around the various
geographic regions and they can increase the positive image of their tobacco brand
product in front of customer at Marketplace.
 The main vision of BAT is to increase satisfaction level of customer in preference of
tobacco and reduce level of risk during particular phase of time period.
 Jack Bowles focuses on industry of tobacco is alter at a very fast speed and the preference
in relation to tobacco help in delivering growth of their product that help in maintaining a
successful category of product of organisation (Costa and Pesci, 2016).
Analyse the level taken in respect of organisation structure for accomplishing high performance
and state the organisation culture at BRITISH AMERICAN TOBACCO and it influence on
subordinates.
Organisation structure at BAT:
There is a use of hierarchy structure of organisation in which there are different role as
well as responsibility which is allotted to various level of company.
The board:
BAT Kenya board charter 2019:
The board charter focuses on setting principles, roles and values of BOD. It signifies
director, chairman as well as other director that implement this regulation in an appropriate
manner. Moreover, there are various other departments which involve marketing, digital
marketing, E-Commerce, technology and many more. The department of operation signifies
location like Middle East, North Africa and many more. Moreover, the functional department
involved talent, finance, scientific research and so on (Martens, 2018).

Organisation culture at BAT:
It is considered as a high competitive culture that is maintained to generate unique
reputation as management team. The top management or higher authority focuses on offering
rewarding career to individual person and provide support in improvement and also in
professional learning.
The top management and CEO focus on engaging team in order to perform their work in
an appropriate manner. Their focus is on influencing people to perform their work according to
culture and also provide them guidance how to deliver strategy (Gritzas and Kavoulakos, 2016).
The culture related to BAT is improvement of talent and then provide support to its
manager how to deliver strategy. In the year of 2019, approx 89% of appointments are strained
from individual person who are considered as already part of organisation and also there can be
implemented of varied team. In context of external recruitment, the employee focuses on
offering knowledge that helps in generation of stringer organisation during particular phase of
time period. It is necessary to provide supportive culture and safe environment where the
management team focuses on listening views or opinion of subordinate. The culture is totally
depends upon responsibility and commitment that is considered as attractive, engaged and
talented people.
Illustration 1: Hierarchical structure at BAT

Explain the style of leadership of the CEO of BRITISH AMERICAN TOBACCO to increase the
effective of organisation.
The CEO named as Jack Bowles emphasizes on adopting superior position of strategic
leadership style that can help in increasing productivity level and maintain strong administration
team (Hasan and Aminudin, 2020). The main or primary objective of leader is to grab
opportunities by process of transformation at BAT with different category of Nicotine as well as
tobacco products of organisation. Jack Bowles focuses on using “Laissez faire style of
leadership”. Herein, the focus is on all members of team and delegate them work to perform in
timely manner. It is considered as a successful or superior strategy in which the member of team
takes their responsibility and increases their engagement toward allotted work.
Bowles emphasised on company within tobacco industry has to link their marketing and
sales contribution with latest trend. The organisation of tobacco focuses on changing their
positioning for entering into new market and grabs opportunity which will be beneficial for
organisation in future period of time (Hosking and Anderson, 2018). It assists in increasing
understanding level regarding changes in market and increase sales in upcoming period of time.
Illustration 1: Different traits of leaders in BAT

Bowles emphasized on making capability of leadership must be linked strategy related to
need of organisation in future time period. There is an analysis as they focus on improvement in
leadership and their capability. The other approach is analysis of experience that is totally
depending on performance evaluation. Herein, the main focus is to increase the performance
level in future period of time. In addition to this, junior level is connected to implementation,
mid-level administration is accomplishing higher level of performance and senior level is
considered as a part of alignment of organisation and in final level is considered as executive
level in which the main focus is on formulating a strategy (Metcalfe, Makare and Afouni, 2019).
This approach is totally depends upon capability of leadership in which how individual person
make comparison with peers in an appropriate manner. Through calibration process it is
necessary to increase involvement in promoting leadership in an appropriate manner. The
process of calibration is depending upon participative style of leadership where the main focus is
to promoting initiative of subordinate. Bowles focuses on maintaining record that help in
bringing innovation and increases experience level in various areas of organisation and achieve
leading position around the world. He is considered as a person who takes challenges in context
of evolution from traditional cigarette and it is considered as a superior selling products name
electronic cigarettes and also other innovative goods. The leader focuses on offering guidance to
its subordinates and emphasis on transforming the organisation and reduces risk that helps in
achieving leading position around the world (Howells and Scholderer, 2016).
Analyse the effects of power, influence and conflict at the chosen organisation.
There are different types of effects of power, influences as well as conflict at BAT within
business organisation. Every subordinate in company have a various kind of power and they
influence other in order to motivate them. The main focus is to influence motivation level of
employees in order to achieve the goal and objective in timely manner. There are different types
of conflict which is occurring within business organisation due to influences power. It is
important for the management team at BAT to handle their subordinates in such a way that help
in reducing conflict during particular phase of time period. They adopt theory named as
“Human Need Model” for resolving this kind of conflict within business organisation in an
appropriate manner. This theory was given by John Burton. As per this theory, it is necessary to
give fundamental rights to individual person and their focus is on give fair treatment to all

individual people within business organisation. It helps in decreasing conflict and grievances
within business organisation during the period of time. It is also significant for management team
to understand that they are needed to resolve issue for smooth running of functions of business
organisation. For resolving this issue, the management team focuses on assessing need of
subordinate which is important to maintain. They are needed to ensure that need and wants of
individual person are not threatened, it is necessary to have a need of restructuring relationships
within company. The manager focuses on satisfy needs and wants of employees and reducing
conflict during particular phase of time period (Humphries, 2017).
There are various methods used for resolving conflicts and negotiation is held among
parties that are included in conflict. By using this, the conflict among employees within
organisation can be converted into negotiation deal. Therefore, it is necessary to give power to
other individual in order to influence them to reduce conflict during the period of time. They
focus on influencing subordinate by their communication skill and that assists organisation in
maintain healthy or favourable ambience at workplace.
Explain different kinds of motivation used at BRITISH AMERICAN TOBACCO.
Motivation helps the company to determine individual person provide their dedication to
perform their work within business organisation. The Maslow Hierarchy theory is considered as
a superior method for motivating its subordinate within company. It signifies five levels which is
necessary to satisfy or higher productivity in future period of time. All these need or requirement
is physiological, safety social, esteem and self actualization need. Once, the subordinate is
satisfied with this need they perform their work in an appropriate way (Othengrafen, 2016).The
CEO of British American tobacco adopt this theory for influencing its subordinate that help in
increasing efficiency level and also enhance the performance of its worker. There are different
types of financial method related to motivation in order to motivate its subordinate which is
going to be mentioned below:
Remuneration after analysing need or requirement of subordinate, the remuneration
policy help company in motivating its employees and achieve goal and objective in timely
manner. They adopt qualification, contribution towards performance and many more. They
provide remuneration to it subordinate according to their performance (Jokinen, 2018).
Equal opportunities they focus on maintain positive ambience at workplace that help in
motivating individual person for conducting their work in an appropriate manner.

Promotion it is considered as other method which is adopted by CEO of BAT to influence
their subordinates. It offers higher position of ranking with more and more responsibilities. The
promotion is considered as a term that helps in increasing wages of subordinate and also acquires
higher advantages related to finance. By using this, the employee feels motivated and valued by
organisation.
Performance and reward on the basis of above performance level of subordinates, the
CEO of British American tobacco focuses on motivating its subordinate by providing them
monetary incentives, performance appraisal as well as rewards and many more. It helps in
maintaining positive ambience and that helps organisation in increasing productivity level and
achieving goal in timely manner.
Training and development they focus on providing opportunities to the subordinate by
increasing their skills and competence and also provide them training sessions. It helps in
increasing knowledge of individual person that help in achieving goal in timely manner
(Lundström and Lindblom, 2018).
Use appropriate corporate examples and literature to justify your stand.
As per point of view of (Passmore, 2017), there are different kinds of benefits or
advantages which is due to adapting Maslow Hierarchy within business organisation. It has been
analyse that by satisfying this kind of need help in providing better services to its user during
particular phase of time period. There are various organisations adopts this theory like Amazon
emphasized on enhancement or improvement of its subordinate. It is important that the
subordinate of company feel satisfied. The motivation of subordinate is connected to enhance
productivity level within business organisation.
As per viewpoint of (Schatzki, 2016), it is important for company to make ensure that they
are adopting Laissez faire leadership style. This style helps organisation to make employees feel
motivated, productive as well as encouraged in respect of work. It is important that subordinate
in company focuses on bringing creativity and assist leader to take appropriate decisions. There
are various organisations that focuses on adopting this kind of leadership style for bring
innovation at workplace. Microsoft as well as Google is considered as those organisations who
focuses on bring improvement by taking help from its subordinate and provide them best feeling
and valued by its organisation.

As per viewpoint of (Zaira and Hadikusumo, 2017), they focus on achieving high
competitive culture within company. It is determined as a superior culture that is adopted by
subordinate to bring best in their subordinate. In competitive culture, the subordinate focuses on
achieving goal and attractive talented subordinate towards company. Tesco and other retail
sector focuses on adopting competitive culture in order to increase revenue in future period of
time. It helps in encouraging subordinate to perform their work in better way.
Based on the discussion and debate what suggestions / recommendations (strategies) would you
make to enhance performance of organisation?
There are different methods which are adopted by company for bringing positive ambience
at workplace. It is important that employee as well as employer perform their work together for
achieving objective within company. The CEO of British American tobacco can perform their
work in an appropriate in order to increase performance. There are some suggestions which is
going to be mentioned below:
 It is important that BAT providing training to its subordinate in order to increase skill and
competence to perform work in an appropriate manner. It helps them in increasing
productivity level in future period of time. It also saves the price of recruitment and
selection within organisation. It can help an organisation focuses on achievement
competitive advantage over rivalries at marketplace by providing effective training to its
employees during particular phase of time period.
 For increasing performance level of organisation, it is important for BAT to motivating
its employees. They also adopt perquisites rather than monetary one. It is needed that
they focus on offering appreciation, promotions, bonus, and social status to their
subordinate in order to keep them satisfied. It has been analysed that satisfied subordinate
are considered as a more productive within company.
 The other suggestions in relation to BAT are increasing or enhancing performance level
of organisation by successfully selecting leader within company. The transformational
leadership style is considered as best styles that is according to the need of company. It is
considered as successful factors which offer flexibility to employees and help in taking
part in process of decision making. This style helps the company in influencing its

subordinate and ensure that goal of subordinate must be linked with the objective of
organisation for achieving it in timely manner.
Therefore, there are different recommendations which is given to the company in order to
achieve goal in timely manner
CONCLUSION
On the basis of above mentioned report, it has been analysed that management and
leadership style of individual person changes within business organisation and that is based on
various principles which are adopted by board and handled by chief executive officer of
company. There is an assessment which is also covered for increasing performance level in
future period of time. Furthermore, there is an analysis of power, conflicts as well as influence is
defined in an appropriate manner. The leader is very important for increasing strategic position
within company. According to dynamic situation, it is necessary to adopt specific style of
leadership for performing different work in an appropriate manner. In current assignment, they
adopt participative management as well as Laissez faire of leadership for providing guidance to
its team member during particular phase of time period. Herein, the vision of organisation is
“generating a better tomorrow” which is considered as other recommendation for satisfying
changing need of its user and reduces the level of risk at market place.

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