Sustainable Approaches to Business Strategies and Management

This report explores sustainable approaches to business strategies and management, focusing on the concept of corporate social responsibility (CSR). It discusses the meaning of sustainable approaches, different approaches to CSR, and how to measure success in CSR strategies. The report also examines the similarities and differences in CSR approaches for micro, SME, and corporate businesses. Additionally, it includes a reflective report on key skills development.

Foundation of business
communication

Table of Contents
Introduction .....................................................................................................................................3
MAIN BODY...................................................................................................................................3
Part 1- Individual report.........................................................................................................3
Introduction............................................................................................................................3
Sustainable Approaches To Business Strategies And Management: ....................................4
Different approaches to CSR of Micro, SME and Corporate Business are their approaches
similar? Are there difference and how can you measure success in their CSR strategies?....6
Part 2: Reflective Report on Key Skills Development...........................................................8
Reflective report...................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................13

Introduction
Business communication known as a procedure where data and information can be shared among
persons inside and outside the workplace. It can be said that in a long term business
organisation,best communication is necessary by the team of management so that organisation
can achieve their decided objectives and goals with in given time period. Through this all
employees and workers of the organisation work more effectively so that management team will
be able to reduce the problem and enhance the profit level of company (Al-Dah, 2019). The
important aim of this report is to raise business communication and to know how sustainable
approach will be related with the strategies and the management. This report is also consist that
how these policies and strategies ethically accepted by the members. There are two parts in
report , in first part it covers meaning of sustainable approaches, explanation of approaches to
business strategies and management with example,different approaches of CSR, and how to
measure success in the CSR strategies. In the second part there is reflection on the sustainable
approaches.
MAIN BODY
Part 1- Individual report
Introduction
Sustainable approaches are very important for all kind of business and companies. This is a long
term approach which support a business or company to maintain the sustainability in the present
competitive market. It creates long term value for business and shows that how to operates
social, ecological, and economic environment with the present sources of an organisation. It is
built on the basis of assumptions which helps to develop the strategies for business longevity
and profitability. Sustainable approaches are related with social, environmental and economical
limitations, which effect the business directly and indirectly. It is very important for each and
every business to maintain sustainability, this will ensures that its impact upon society and
environment is either positive or neutral (Chapple and Moon, 2007). Sustainable approaches are
a medium to support the modification and alteration to a sustainable organisation from an
unsustainable organisation. It is an approach which is used by SME ( small to medium size

enterprise) and corporate business. It covers three major factor that effect a business the most, In
this way these approaches help to understand and improve the level according to the changes in
environment and society. Sustainability is the key factor for SME and Corporate business to
make them successful. In this CSR( corporate social responsibility) is a concept , where business
or companies decided to contribute voluntarily to achieve a cleanest environment and best
society. Every business and company gave their best to maintain a sustainability in work for
achieve business goals for long time (Esen, 2013). These approaches shows that how to survive
in competitive market and earn a sustain profit to do work with completing all social and
environment responsibilities of a business , which effect the society positively. The positive
effect of sustainable approach and CSR make the better society for business future.
Sustainable Approaches To Business Strategies And Management:
According to professor Michel Porter, CSR (corporate social responsibility) model can be
applied to sustainability. In this, sustainable business is more important for competitive
advantages rather than profit , good deed, cost and good relations with public. Here is a link
between corporate social responsibility and competitive advantage that is society and strategy.
Porter's main object to look on this in a different way is that relationship between society and
business which not only to earn social well being and corporate profits but also maintain the
balance between both. It can be said that sustainability focuses on the requirements of present
time without sacrificing the capability of the future in order to complete their necessity. It is a
main concept of business which helps the business entity to achieve objects, and policies so that
they can run the business function at the marketplace positively (Harjoto and Jo, 2011). The
approach is quite helpful to enhance profitability of organisation with good application of this
approach. There are different strategies which can be followed by the management team
members in effective and ethical manner. It is very important for business organisation to
perform their functions in an responsible and ethical way so that they can ignore many kinds of
legal obligations while the operations. Sustainable approaches helps the team of management to
increase their business value and gain positive results in competitive marketplace. but the other
side it is quite difficult to run a business in an ethical way for the team of management of a
company or an organisation because some organisations still struggle to weigh social and
environmental problem against economic ones. In this way many companies are organised

different programme of CSR and management of environmental factor and sustainability to
increase and develop the business profile in the current time. Sustainable approaches and
strategies are play an effective role in reducing the risk factor like, profit minimisation risk ,
increased level of cost and survival risk in competitive market. By adopting these strategies an
organisation or company can optimize their level of cost and increase the level of profit along
with many more social and environmental benefits (Jenkins, 2004). The important element is to
understand that what actually a sustainability approaches and how to applied in the business
performance , to committed with the business for long time. These strategies explain that how a
business entity can work properly in an effective manner so that they can secure their level in
current competition. For positive results each and every business entity should try do
modification and alteration the present strategies according to the demand and requirement of
customers. There are some different sustainable approaches which is used by the management
team of the company for strategies and management of the business, these are:
Transportation- Every business entity adopt a various kind of transportation to transfer their
goods and services from a place to another place. In this vehicles plays an important and
essential role because the efficiency and effectiveness of routes and vehicles might be harmful
for the environment. In this time many companies try to transfer their product from one place to
another without making or increasing any kind of environmental pollution.With sustainable
strategies management team of company can reduce the harmful effect on the environment.
Wal -Mart has increase the efficiency by 25% which was published in 2006.
Awareness- It is mandatory for every business entity to aware about the policies, strategies and
approaches which they used in their business to increase their goodwill, profitability and
efficiency. It can be said that many business entity or organisation have noticed that there is a
gap between the aim of the team for sustainability and method which they used at the workplace
completely different (Kim and Lee, 2012). To reduce this gap this is important that team leader ,
workers and staff should pay attention at their work place and properly aware about strategies
which they adopted for the growth of business. The consumption method of generating resources
is 30% in this companies found that they increasing the value of goods and providing high
quality by reducing their input cost. Awareness is a key factor which will helps the company to

increasing the level of profitability , efficiency of worker, employers and team members and
increase brand image in present competitive market.
Waste- According to sustainability approaches it is mandatory to reduce the waste, production
cost and input cost in an suitable manner at the marketplace. It is essential to purchase an eco
friendly plants, machinery, equipments and product for those, business entity who wants to start
a new business. For example of small business organisation they used different recycling
method and paperless techniques to create a powerful, effective and positive image of their
business (Lee and Shin, 2010). It is also depend on the company who accept these strategies and
how they implied on their business to make their product or brand more successful rather than
others. If a large and small size business entity decided to reduce the waste by using eco friendly
equipments and product they can achieve their goals ,desired objectives and profit easily because
in this the social image of company will increased and society will support the company to saw
their effort in the environment challenges. It can be said that organisation will developing their
level continuously to used these strategies.
Product Responsibility-In the present time each and every organisations are taking the
responsibility of their product to reduce the harmful effect on the environment to secure their
position in competitive market. In 2020 Herman Miller the manager of a furniture manufacturing
company, used 100% reusable material in company during production to increase the social
image. To maintain a level of the business for long time in an ethical and sustainable way
different strategies are included in it which improvement, collaboration,innovation, process etc.
These are the strategies of a business to maintain the sustainability and capability of an
organisation and to reduce the cost of production (Maas and Boons, 2010). After this a business
entity can gain the ustain profits and stability in the value of their product. To follow these
strategies a company can earn more profit and and brand reputation positively.
Different approaches to CSR of Micro, SME and Corporate Business are their approaches
similar? Are there difference and how can you measure success in their CSR strategies?
It is analysed that CSR activities must be done in all organisations in order to manage the
development of companies. The concept of CSR includes self regulation in which there is

consideration of organisational development and growth. There are lot of elements associated
with the goal attainment of the company. These includes philanthropic attitude, charity and
activists. There are several ethical ways to conduct the business activities and tasks. It is
important that different activities of business environment are done in ethical manner and
standards of the company are kept high. Several CSR activities are there which are involved in
all the companies (Morsing and Perrini, 2009).. There are various ethical practices which
support society’s welfare. A lot of economists have evaluated that an organisation is responsible
for enhancing standards of society. This provides contribution in various manner to profits of
society. Several CSR activities and practices are started within companies and these have helped
in managing the societal development and economic condition of the country. Also, it is
concluded that there are several ways to manage the working of companies and attainment of
goals. This is analysed that CSR activities are essential for managing the success of companies.
There is need for evaluation of various factors on the basis of which goals are attained. There are
different ways on the basis of which a company develops plan for meeting the goals.
There are various approaches of CSR including philanthropic, minimalist, social activist
and encompassing of different business sizes. These include companies of different sizes
including micro, SME and corporate business. All the organisations provide contribution to the
CSR activities and managing the success of organisations. Some of the benefits that a company
gets by conducting CSR activities include brand value, goodwill, investor interest development,
etc. Moreover, it is evaluated that International Organisation for Standardisation (ISO) is
becoming capable of developing various standards in context of providing help for implementing
CSR activities (Munro, 2013). ISO are providing several guidelines for managing the principle in
such a way that companies invest proper amount of money. There is need to have
implementation of all CSR activities properly. Different approaches for CSR activities are the
ones in which companies like micro, corporate business and SME are involved in managing the
success of company.
 CSR of Micro
Minimalist is defined as the essential CSR approach involved in managing business
activities efficiently. There are there types of business such as micro, SME and large
organisations. In context of micro organisations of business environment, it is concluded that
they have to conduct CSR activities if the net profit is less than £191800.00 per annum. There

are several ways to manage the stakeholders and provide them efficient way for conducting the
business activities. there are various companies like Rowlinson Knitwear which are also
involved in conducting CSR activities and managing the organisational goal attainment. This is a
clothing sector company and is involved in managing CSR activities. This organisation has
provided uniform for the staff members for free as the part of it’s CSR activities.
 CSR of SME
Philanthropic & Encompassing are two factors which are associated with CSR
approaches involved within business organisations. In case of both small business as well as
micro business, it is analysed that here is need to conduct the CSR activities in order to manage
the business activities (Nazir and Islam, 2020). There are lot of projects developed within
companies for enhancing the conduction of CSR activities. Goodwill of a company is enhanced
by conducting different programs of CSR. There is a company which can be considered as an
example of SME that conducts CSR activities i.e. Guildford Tyres. This organisation provides
healthy environment by creating eco friendly items. This company is also involved in planting
tress every month as a CSR activity.
 CSR of Corporate Business
Social Activist are the individuals involved in managing the CSR approach for working
in efficient manner. There are several ways for enhancing the company’s CSR activities and
tasks. There is need for considering different ways to manage the living standards of life and
attain high success (Pomering and Dolnicar, 2009). It is important to develop new ideas for
managing the conducting of CSR activities. there is requirement of taking initiatives for
promoting CSR activities.
It is analysed that CSR approaches are efficiently used for managing different business
activities and tasks. The different type of business organisations including micro, SME and large
have to conduct CSR activities for managing the business tasks.
Part 2: Reflective Report on Key Skills Development
Reflective report
At the time I was doing this assessment I was very confident and planned that how I will
perform this task. This assignment helps me in identifying various CSR strategies that helps in
building reputation and goodwill of the company. This can be completed by suing secondary
data and reading various articles available on the internet. As I am good at communication skills,

this helps me presenting m,y information in the classroom. While doing this assignment I
developed various employability skills that would help me getting job position in the
organisation. The most important skill which is developed is time management skill. This helps
me enhancing business strategy planning (Poret, 2014). This skill is important to develop. Also, I
developed how I can work in a team and get better results. I have taken a help of my teachers and
mentor in completing this assignment. I have used VARK and Belbin model to analyse my
personal and professional skills. Learning styles are defined as the various learning approaches
and way of living. These can be considered as the learning of behaviours, attitudes and set of
factors for the person. It is noticed that every person is different in terms of cognitive styles,
aptitudes, personality types and learning preferences etc. The VARK involves four modalities
these are visual, Aural or auditory, read or write and last Kinesthetic. These are used for learning
information. These are discuss below:
 Visual: This involves the use of pictorial information while working on a project. I have
make use of Graphs, charts, statistics data and labelled diagrams to provide the
information (Wiig and Kolstad, 2010). As it will helps in knowing what are the
importance of CSR in making success of the company.
 Aural or auditory: According to this auditory, information is given on basis of listening
or spoken language. I am good at listening skills so I have heard the information which
teachers has provided.
 Read or write: This is basically is a displaying of words through written or reading the
information. I have maintain a organised report which is a reflection of my hard work and
I have added all the information relating to the CSR importance in the assignment.
 Kinesthetic: This is last modality which focuses on the use of experiences and practise. It
involves make use of case studies, simulations, practise and role plays etc (Sharp and
Zaidman, 2010). I have used a video graph and case studies to make report more effective
and easily readable to the teachers.
I have rated myself high in all the perspective of VARK model in my assignment and overall
presentation of my report is very good. I have fulfilled my expectations in this assignment. And
worked very hard to make this report.
Then next is Gibbs model which is the reflection of the analysis of skills and abilities of
the person. This reflection cycle is needed for the identification of skills what are used for doing

the activities in assignment perfectly (Tziner, 2017). This model helped me in evaluating my
work in effective manner.
There is a reflection model used for writing own experience and analysing own
experience. Gibbs reflective model was discovered by Graham Gibbs (Weber, 2008). There is
need to evaluate and analyse own skills and abilities so that goals can be attained in less time.
Different stages of this model are mentioned below -
Feelings – I think I was confident while writing this project as the topic was familiar to
me. CSR activities are essential for managing the company’s success and functioning. This is
analysed that working in effective manner is needed for me to have new responsibilities and
roles. These are linked with providing benefit to societal development. I have analysed and

concluded that there is need to manage the motivation in efficient manner. There is need for
evaluating new strategies adopted by companies to develop CSR activities. while attending the
lectures, I have increased my knowledge regarding CSR activities.
Evaluation – I evaluated myself on the basis of competencies needed for completing the
work. there is need to manage and evaluate different ways that will help me to improve my work.
It is analysed that my work abilities and skills are good enough to manage the work properly
(Weber, 2008). There is need of doing proper analysis in order to manage the work in effective
manner for doing the assignment correctly. There were several employability skills and abilities
which helps me to manage the attainment of work.
Analysis – It is concluded that I have been working upon this project for grabbing good
knowledge regrading CSR strategies. These have enhanced my information about different CSR
activities conducted within micro, SME and large organisations. I have managed my work
properly and improved my abilities to conduct the research work.
Conclusion – This is the conclusion step and in this I have made results on the selected
topic of the assignment. My conclusion was that each and every company must contribute in the
CSR activity as this help in developing society as well as individuals (Wigley, 2008). I have
made conclusions on the basis of each task that was given to me.
Action Plan – I have worked in effective manner for planning and developing new
strategies in order to do the proper evaluation of CSR activities. It is considered that whole
process must be able to enhance knowledge about CSR activities and strategies.
CONCLUSION
In the respect of above mentioned report, it is being surmise that for the company just in
case its performs at various levels like small and large level it is important to hold next the
society too so that the goals and the objectives could achieve easily by effectively in the given
frame of time. On the other side its concluded that for the business company it is necessary to
build essential connection system within the company as it would immediately lead firm and
their employees to get correct knowledge in concern of the complete scene and perform too
many numbers of activities that would focus onto high qualitative skills. In view of following the
various objectives including the goals that would easily earned in the given frame of time. Apart
from this it is also required for a business firm to keep it clear, that express new conceptual
relationships to Corporate Social Responsibility (CSR) activities where the main concentration

would remain over rising the living and other modular of the society. Although the company may
able to get on the gain competitor benefits as it will instantly create interest of consumers,
investors and so on.
There are different types of associations in which they evaluate CSR exercise and role for
the general public as per they apply it as their methods like progression measure method. It also
includes the couple of methodologies or plans which the strong point unit can enfolded so as to
work the present project and situation just as capabilities in general and easy way. Apart from
this there are a couple of theorise and models which may individual can enfolded. An individual
additionally needs to measure their aptitudes, capacities and information with the objective that
they can comprehend their qualities in many more managerial way.

REFERENCES
Books and Journals
Al-Dah, B., 2019. Director interlocks and the strategic pacing of CSR activities. Management
Decision.
Chapple, W. and Moon, J., 2007. CSR agendas for Asia. Corporate Social Responsibility and
Environmental Management. 14(4). pp.183-188.
Esen, E., 2013. The influence of corporate social responsibility (CSR) activities on building
corporate reputation. In International business, sustainability and corporate social
responsibility. Emerald Group Publishing Limited.
Harjoto, M.A. and Jo, H., 2011. Corporate governance and CSR nexus. Journal of business
ethics. 100(1). pp.45-67.
Jenkins, H., 2004. A critique of conventional CSR theory: An SME perspective. Journal of
general Management. 29(4). pp.37-57.
Kim, S. and Lee, Y.J., 2012. The complex attribution process of CSR motives. Public Relations
Review. 38(1). pp.168-170.
Lee, K.H. and Shin, D., 2010. Consumers’ responses to CSR activities: The linkage between
increased awareness and purchase intention. Public Relations Review. 36(2).pp.193-195.
Maas, K. and Boons, F., 2010. CSR as a strategic activity. Louche, C./Idowu, SO/Leal Filho, W.
(2010)(Hrsg.): Innovative CSR. Sheffield: Greenleaf Publishing. S, pp.154-172.
Morsing, M. and Perrini, F., 2009. CSR in SMEs: do SMEs matter for the CSR
agenda?. Business Ethics: A European Review. 18(1). pp.1-6.
Munro, V., 2013. Stakeholder preferences for particular Corporate Social Responsibility (CSR)
activities and Social Initiatives (SIs): CSR initiatives to assist corporate strategy in emerging
and frontier markets. Journal of Corporate Citizenship. (51).pp.72-105.
Nazir, O. and Islam, J.U., 2020. Effect of CSR activities on meaningfulness, compassion, and
employee engagement: A sense-making theoretical approach. International Journal of
Hospitality Management .90. p.102630.
Pomering, A. and Dolnicar, S., 2009. Assessing the prerequisite of successful CSR
implementation: are consumers aware of CSR initiatives?. Journal of Business Ethics. 85(2).
pp.285-301.
Poret, S., 2014. Corporate-NGO partnerships in CSR activities: why and how?.
Sharp, Z. and Zaidman, N., 2010. Strategization of CSR. Journal of business ethics. 93(1).pp.51-
71.
Tziner, A., 2013. Corporative social responsibility (CSR) activities in the workplace: A comment
on Aguinis and Glavas (2013). Revista de Psicología del Trabajo y de las
Organizaciones. 29(2). pp.91-93.
Weber, M., 2008. The business case for corporate social responsibility: A company-level
measurement approach for CSR. European Management Journal. 26(4).pp.247-261.
Weber, M., 2008. The business case for corporate social responsibility: A company-level
measurement approach for CSR. European Management Journal.26(4). pp.247-261.
Wigley, S., 2008. Gauging consumers’ responses to CSR activities: does increased awareness
make cents?. Public Relations Review.34(3). pp.306-308.
Wiig, A. and Kolstad, I., 2010. Multinational corporations and host country institutions: A case
study of CSR activities in Angola. International business review. 19(2).pp.178-190.