Comparison of Marketing Mix Strategies Used by Apple Watch Series 6 and Fitbit Versa 2

Individual report The
4Psmarketing mix
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. Executive Summary
It is responsibility of marketer to understand taste and preferences of people and find
best suitable options that could contribute in its fulfilment. The main aim of report is to
understand the way Marketing mix tool is used by marketer of different brand to induce
customers to select products or services of specific company in order to satisfy their wants and
requirement. Secondary source have been used to conduct research related to marketing mix
used by Apple watch series 6 and Fitbit Versa 2. It has explained about the way different
elements of 4 P’s have been used by two brands to attain their respective objectives.
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Finding.............................................................................................................................................4
1. Target market...........................................................................................................................4
2. Products/ Brand.......................................................................................................................5
3. Price.........................................................................................................................................5
4. Place.........................................................................................................................................6
5. Promotion................................................................................................................................6
RECOMMENDATION AND CONCLUSION..............................................................................7
REFERENCES................................................................................................................................8
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