Industrial Placement Portfolio

This document is an Industrial Placement Portfolio that includes a skill audit, training plan, evaluation, and reflection diary. It provides insights into the preparation of placement, learning from the company, description of projects, and evaluation of work. The document also highlights the skills and qualifications of the author, along with their internship experience and cover letter. It is a valuable resource for students studying marketing or seeking an assistant marketing manager role.

Industrial Placement Portfolio

TABLE OF CONTENTS
Contents
Part A: Preparation of Placement....................................................................................................1
Skill Audit from the Past employment and set out the draft planning.........................................1
PART B: Reflection Diary...............................................................................................................3
Learn from the company..............................................................................................................3
Description of the projects...........................................................................................................4
Evaluation of the work.................................................................................................................6
A descriptive reflection................................................................................................................7
REFERENCES..............................................................................................................................10

Part A: Preparation of Placement
Skill Audit from the Past employment and set out the draft planning.
Skill Audit
Skills audit is required to understand the areas of the skills that are to be improved and
the skills that are best in so that it will helps in achieving the future goals and also helps during
the placement of the assistant marketing manager.
Skills Excellent Very good Good Satisfactory unsatisfactory
Written
communication
Yes - - - -
Time
management
- - - Yes -
Problem
solving
- - - - Yes
Interpersonal
skills
- - Yes - -
Digital
proficiency
- - - Yes -
Training plan
Introduction
The training plan is to be draft to enhance the skills that are required to be developed and
improved during the placement (Lee, 2020). To be the assistant marketing manager of the
company need to complete the work on time and coordinate with the team for the promotion and
the marketing of the products of the shop.
Training need and scope
The need of the training is to be set so that the by the developing of the skills that are
required to be the efficient assistant marketing manager. The scope of the training is to help at
the workplace at the time of performing the task in the marketing department and effective
learning of the buying and selling of the products.
Training method
The method of the training is to be determined. To improve and develop the skills that is
required for the designation of the placement (Novitasari, and Sugito, 2018). The skills based
1

training is to be required for the improvement and the development of the skills that helps in the
future as well as in present as well (AHMED, 2018).
Evaluation
The evaluation is to be done by managing the stock in the shop, by managing the fuel and
the stock deliveries, maintain the cash and cards payments and be the effective assistant
marketing manager.
Curriculum vitae
Name: XYZ
[e-mail]
Objective:
To be a competitive professional in the field of the marketing by utilizing my skills for
the development of the company.
Qualification:
Post graduation in the marketing
Graduation in marketing
Skills I am excellent in my Interpersonal skills as I did my training for the development of this
skill with the BCD academy.
 I have knowledge to manage the things effectively and have the management skills that
helps at the workplace to manage my work on time.
 Having problem solving skills in me helps to solve the complex problems easily and
calmly.
 I manage my work to complete on time and my all the work is managed within a time
schedule.
Internship
I completed my internship with the company in the marketing field to promote their
products with the use of different promotional tools.
Cover letter
2

XYZ
To,
BHG
Human resources manger
5 June, 2021
Dear BHG,
My name is XYZ. I am so thrilled to work as a assistant marketing manager in your
company. After seeing the job description it is clear that you are finding an enthusiastic and hard
working applicant that I fully engaged with the roles professionally by self motivating. With the
requirement I believe that I am the perfect candidate for the assistant marketing manager. I have
the relevant skills that are to be required for performing the role of assistant marketing manager.
After reviewing my resume I hope you will ensure that with my positive and the relevant skills I
can be the driven candidate for the role of assistant marketing manager. Please contact me
through [e-mail].
Thank you for the consideration and looking forward by hearing from you soon.
Sincerely,
XYZ
PART B: Reflection Diary
Learn from the company.
Coordination
To be an assistant marketing manager I learn the coordination and the management of the
activities of the marketing of the company. The coordination can be done with the staffs and the
other departments so that the marketing is to be done effectively for the company (da Rosa,
Kitagawa, and Hasegawa, 2020). To be an assistant marketing manager the activities of the
marketing is to be coordinate to the other departments for the effective working in the company.
Budget for marketing
The budget for the marketing activities of the company is to be overseen by me so that
the budget is to be passed effectively. The budget is to be passed by the finance department and
the budget of the marketing of the products are to by analyzed by me so that the effective budget
is to be passed for the company promotions and branding. The budget for the marketing is to
3

efficient so that the targeted market and the customers are get targeted with the budget for the
marketing.
Promotion campaigns
To be an assistant marketing manager I learn about the planning and implementing of the
promotional campaigns for the company. The promotional campaigns are to be implemented for
promoting the products of the company so that the customers are get aware of the products. I
learn about the effective and the efficient planning and the implementation of the campaigns.
Engaging customers
I learn about the way to engage with the customers with the use of social media. The way
to use the social media is to be learned so that the customers get engaged with the company and
have knowledge about the company’s new product, schemes or policies (Evans, Bratton, and
McKee, 2021). I learn the way to engage with the customers with the use of the social media to
satisfy their demands by the advertisement and promotions on social media. With the use of the
digital technology the social media marketing is learned by me to cater the large customer base
for the company’s products.
Creating marketing materials
I learn the different ranges for the creation of the marketing materials that will help in the
promotion and advertising of the products of the company. These materials help the design
agencies in assisting the new design of the product that is launch in the petrol station shops
(Gardner, and Ryan, 2020). The ranges in the marketing material help for the effective marketing
in the market place for the products of the company.
Partner relationship
I learn about the partner relationship that will help to build the marketing of the company
more effective. Building the relationship with the agencies, reporters, suppliers, retailers so that
the marketing of the products of the company is to be done effectively by just providing them
information about the product or the scheme of the product
Description of the projects
The project was associated with the activities in the marketing, promotional items
for the shop, buying the products to meet the demand for shop, accounting work for the
shop, learned the rules of ukvi to provide the alcoholic products and learn the roles of the
staff.
4

In the marketing activities various activities were done that are advertising,
delivering the product to customers and selling, all these activities are taught in the
marketing project. The methods where made to learn to attract the target audiences in the
marketing by promotion. The promotion items for the shop are decided according to the
needs of the customer. Clear objective is kept in mind for choosing the promotion item. The
needs and demands of the customer are studied for analysing the demand of the product and
the value of the product. The products were brought to meet the changing demands of the
market and to keep the shop relevant to the customers along with that the customers can find
the value of the product. Increasing the value of the product attract more customers (Mead,
Richerson and Li, 2020). Accounting work was provided on some days. Accounting is done
on particular software for the shop. The cash flow of the shop was tracked, the inventory
material in the shop were made to count and recorded, the cost of the goods sold is made to
understand and the other expenses were counted for the shop.
Budget and planning is done to maintain the sales requirement.
The challenges that come with the projects are to personalise the communication for
the customers, building trust with the consumers, consumer satisfaction rate and being aware
of the changes in the price in the market.
Providing the customer with the personalised communication is challenging
because for communication with the customer the preferences are need to be known. It is
important to make the communication authentic by understanding the background of the
customer. It is hard to make personalised content for the customer. The customer’s trust
needs to be gained by providing with their needs and understanding the needs is challenging.
For building trust the customers need to provide with the excellent customer service and it is
difficult to achieve. The customer need to be satisfied by providing them with the best
services, prioritizing them first and understand their feedback as well as working in them.
Being transparent is important for the satisfaction of customer (Deepak and Jeyakumar,
2019). The shop needs to be kept changing to meet with the changing needs. The changing
prices of the items in the market need to be aware of for meeting the needs and requirements
of the customers.
The challenges were solved by different ways. The fuel prize variation along with the price
of the product in the shops is made know and fuel price in the station is changed accordingly. By
5

being aware of the changes the shop is kept away from the loss. The awareness also helped in
helping the customers and keeping the products that are required by the customer in stock. Fuel
price awareness help in maintaining the expenses for the shop and the budget planning is done
efficiently. The variation in the price of the products can be used to determine the investments in
the offer on the products that are expensive in the market (Chen and et.al, 2021). Customers are
attracted to the low prices and the shop can gain competitive advantage with this.
Evaluation of the work
The procedure to maintain a shop was understood by the projected allotted. The
shop is required to be filled with the desired and the demanded products by the customer. It
was understood that for particular season particular products are in high demand by the
customer. For example in summers, the demand for the cold products is more such as cold
drinks and the ice-creams. I was responsible for the promotion of the shop on the social
media management, manage the design sale of the fuel, and shop products along with the
promotional materials. I was responsible for changing the position of some items in the shop
and made promotions for the stock that in slow sale and attracted the customers (Fries and
et.al, 2017). I changed the marketing strategies to gain more profit for the shop along with
that I was aware about the changed price of tobacco and thus changed the price of the items
in the shop accordingly.
Written communication was the skill needed for the placement and was very good.
The verbal communication was also good as I discussed the issue of reduced sales with the
staff effectively and the ideas where suggested for increasing the sales by using the discount
cards by the customer. The time management and planning for the shop was good as I order
the products on time that are required with the changing weather. I was able to manage the
creative process for self and others. I was able to organise thoughts, critically appraise and
analyse, this also include evaluation the statements, identify assumptions, and detect false
logic or reasoning along with identifying the implicit value, generalise appropriately and
define the terms adequately.
The working in a team was very good. I was able to work effectively in the team
environments, recognise the contribution of other in the team work, and use the contribution
of the individual in the group processes (Royston and Reiter‐Palmon, 2019). I was able to
negotiate, influence and persuade other at the workplace.
6

The confidence level was outstanding. I understand and compliance with the
professional bodies at the workplace and follow the Code of Conduct. I was committed to
the continuous professional development of self and other at the workplace along with
committing personally for the professional standards, profession and the recognised
obligation to the society.
The interpersonal skills were very good. I was able to networking, oral and written
communication of complex ideas as well as arguments, listening, use a range of media and
prepare for the business report. I was able to understand the needs of others and show
empathy towards them. I understand the sensitivity to the diversity in people as well as in
different situations.
The creative problem solving is very good. I was able to solve complex problems
and make decisions along with able to establish the criteria, able to use appropriate
techniques for decision making and was able to identify solve and formulate the business
problems. I was able to identify, evaluate and create options as well as implement the
decision (Akhmetshin and et.al, 2018).Taking initiative or proactively in the working of the
shop was very good as I discussed the health and the safety measures with the manager I
found during the customer service. The adaptability for the work environment was very
good and flexible. The networking was very good as get the contacts of the people that can
help in the career development. The digital proficiency was good during the accounting the
software was used. Leadership skill was very good as I was able to manage the staff and
motivate them for the decoration during the Christmas day eve. Commercial awareness was
very good as I was able to attract the customers with the promotional activities online. I was
able to select different leadership skills for the different situations, motivating and
monitoring performance, setting objective, mentoring and coaching. I was able to get
contractual awareness. I was able to innovate and learn to contribute to the improvement of
the established work processes or the business projects (Al Khajeh, 2018). I got the ability to
recognise the need for the change initiative and was able to manage the changes.
A descriptive reflection
There are various skills that need to be excelled at for becoming an assistant
manager. The skills that I was able to deal in the placement was leadership skills,
organisational skills, approachable, customer service skills, decision-making skills,
7

responsibility for the task, multi-tasking and time management.
Leadership was required to manage and direct the employees towards the goal of
the company. The employees need to be directed for issues that rise during the business.
Take in account of the task that will affect the company in long-term. Leadership keeps
the employees motivated and a good leader always communicate effectively with the
employees for keeping the performance better. The communication helps in getting
feedback for the alternative ideas for the growth of the company by increasing the sales.
The organisational skills where tested in the placement and I was able to perform well.
Organising the task according to the priority of the company helps in completing the work
on time with effectiveness. Organising skills are important as the manager has a lot of
tasks to handle and without organising skill the task can get confusing and cumbersome.
Hence the project helps in the development of skill for the future career (Ali and et.al,
2018). The placement helps me in becoming more approachable to the staff and this is
needed for the post of the assistant manager, the issues in the company or any idea that
arrive to the employees can be communicated to the manager if the manager is
approachable. This personality trait was developed in the placement.
The customer service was a challenge for me in the starting of the placement but it
gets better with the understanding and knowledge. Customer service is an essential part
for any company and this decides the rate of customers in the company along with the
effectiveness of the business. It is important to have good communication skills to
persuade the customers into buying the product and services of the company. The manger
has to ensure that the customer is fully satisfied with the product so that the customer will
return back for shopping. The return sales and the loyalty of the customer can be gained
by good customer service skill.
Decision making skills are important for the company and the placement helped
me in the development of this skill by allowing ne to make the decision for ordering the
product that will be needed in the given season and what is needed to do with the left up
stock in the storage that is low on sale (Thabet and et.al, 2017). The assistant manager
needs to take some decisions with urgency and have to analyse the pros and cons of the
situation before taking the decision. If the decision is made right the company will be
rewarded with profit and growth, but if the decision was wrong the consequences can be
8

negative for the company. For becoming a good decision- maker for the company an assist
manager needs to have the knowledge of the company completely and take actions that
will support the growth of the company.
The placement helps in taking the responsibilities and prepare for the future career.
The assistant manager has to take the responsibility of all the processes happening in the
company. The manger has to look for the products that are needed to the products that are
delivered. The responsibility includes the checking of the expenses for the advertisement,
promotion and inventory material along with the profit made by the company. The
manager has to think for different plans and strategies to maintain the balance sheet of the
company. Maintain good environment for the employees at the workplace.
The placement help me actively multi-task different activities at the same time.
Multi-tasking is needed some times when urgent situation comes up and everything needs
to be considered for continuous functioning of the operations at the company (Shu, Xiong
and Socher, 2017). The amount of information that need to be taken in for the multi-
tasking is a task in itself and then projecting the information is the other major task in
multi-tasking.
9

REFERENCES
Books and journals
AHMED, D.S.I., 2018. Curriculum Vitae (January, 2018) (Doctoral dissertation, FOREST
RESEARCH INSTITUTE).
Akhmetshin and et.al, 2018.Promotion in emerging markets. European Research Studies. 21.
pp.652-665.
Al Khajeh, 2018. Impact of leadership styles on organizational performance. Journal of Human
Resources Management Research. 2018. pp.1-10.
Ali and et.al, 2018.Role of Customer Service Skills on Customer Satisfaction and Its Effects on
Customer Loyalty in Pakistan Banking Industry. South Asian Journal of
Management. 12(2).pp.210-223.
Chen and et.al, 2021. Is career guidance sending the right message about accounting work?
Comparing accounting with competing professions. Accounting Education.pp.1-30.
da Rosa, P.P.F., Kitagawa, Y. and Hasegawa, Y., 2020. Luminescent lanthanide complex with
seven-coordination geometry. Coordination Chemistry Reviews. 406. p.213153.
Deepak and Jeyakumar, 2019. Marketing management.Educreation Publishing.
Evans, D., Bratton, S. and McKee, J., 2021. Social media marketing. AG Printing & Publishing.
Fries and et.al, 2017. How Student Written Communication Skills Benefit During Participation
in an Industry-Sponsored Civil Engineering Capstone Course. Advances in Engineering
Education. 6(1).p.n1.
Gardner, D.M. and Ryan, A.M., 2020. What’s in it for you? Demographics and self-interest
perceptions in diversity promotion. Journal of Applied Psychology. 105(9). p.1062.
Lee, T.A. ed., 2020. The evolution of audit thought and practice (Vol. 18). Routledge.
Mead, Richerson and Li, 2020. Dynamic right-slanted fonts increase the effectiveness of
promotional retail advertising. Journal of Retailing. 96(2).pp.282-296.
Novitasari, D. and Sugito, S., 2018. Improving the skill of early childhood education teachers in
making lesson plans through an andragogy-based training. Journal of Nonformal
Education. 4(1). pp.97-106.
Royston and Reiter‐Palmon, 2019.Creative self‐efficacy as mediator between creative mindsets
and creative problem‐solving. The Journal of Creative Behavior. 53(4).pp.472-481.
Shu, Xiong and Socher, 2017.Hierarchical and interpretable skill acquisition in multi-task
reinforcement learning. arXiv preprint arXiv:1712.07294.
Thabet and et.al, 2017.The effect of problem-based learning on nursing students’ decision
making skills and styles. Journal of Nursing Education and Practice. 7(6).pp.108-116.
10