Innovation And Commercialisation

Innovation And
Commercialisation

Table of Content
 Introduction
 New Product Development (NPD) processing
 Innovation Business Case
 Reason why Samsung need to access funding
 Conclusion
 References

Introduction
 In present world, nearly every firm needs to fully deal with multiple customer requiremen
ts and demands, so considering innovation and marketing is important for them.
Innovation is described as an evolving method that a firm takes to build further new
products and services.

New Product Development (NPD)
processing
 Number of developing funnel are and among them some of them are discussed below:
 Create trust: With the help of this Samsung corporation, they are able to create or increase
confidence in their employees, enabling them to develop further innovative products that lead to
successful marketing
 Predict risk: It will allow the specific business managers to predetermine potential risks that
might help to develop more efficient and correct decisions leading to successful product
innovation and advertising.