Innovation and Leadership in Google

Innovation and Leadership in Goggle
Name of the Student:
Name of the University:
Author Note:

Innovation and Leadership in Google2
ABSTRACT
The current assignment focuses on a business case for innovation and leadership as well. The
paper highlights the leadership and innovation challenges in company. In order to understand
more briefly the chosen organization is Google. The study focuses on the current leadership and
innovation challenges in the organization with theoretical concepts and frameworks. The paper
also depicts how to overcome those challenges and initiate effective innovation in the
organization. At last recommendation and conclusion are addressed for the organization.

Innovation and Leadership in Google3
Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................5
Innovation Models in Google......................................................................................................5
The Leadership Challenges at Google.........................................................................................6
Leadership in Innovation at Google............................................................................................9
Google’s leadership style...........................................................................................................10
Recommendation...........................................................................................................................11
Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................13

Innovation and Leadership in Google4
Introduction
In this contemporary business world, companies are very keen in bringing innovation.
This is due to emerging competition, globalization, and technological advancement and most
importantly due to the bargaining power and demand of the customers. Therefore, there are two
sectors where the organization focuses on that is innovation and leadership, in order to overcome
these above factors of the external and internal environment. This paper highlights the current
challenges of leadership and how innovation has taken a wide toll in the organization. The paper
primarily focuses on the company Google. The current study proposes theoretical insight,
justifications and challenges the organization face while carrying out a framework for
innovation. The paper focuses on identifying the key factors which drives the company to adapt
innovation and how they assess them in their workplace.