Integrated Digital Marketing Strategy

Integrated Digital
marketing strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Products of Dark Wood Coffee...................................................................................................3
Digital Marketing Strategies.......................................................................................................3
WordPress digital marketing.......................................................................................................3
Online Advertising :....................................................................................................................4
An Analysis of Dark woods coffee's macro and micro market environment.............................5
SWOT Analysis of Dark Wood's Coffee....................................................................................6
Dark Woods Coffee's potential market segments.......................................................................6
An explanation of the plan to target each segment through digital marketing communication
medium........................................................................................................................................7
An outline and critical evaluation of chosen digital marketing communication mediums.........8
Social Media Marketing For Business........................................................................................8
Current trend of digital marketing..............................................................................................9
Conclusion.....................................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital marketing is most famous and latest approach of marketing which is totally
depends on internet for the purpose of making connection with large number of target audience.
Various different type of digital media channels are operate with the help of internet only. There
are various examples of these respective channels are email marketing, mobile marketing, search
engine optimisation etc. The organisation that was selected under this project is Dark Woods
Coffee which a famous whole sale coffee roaster. As it tends to offer their drinks to different
cafe, hotels, farm shops, coffee shops, restaurants etc.
MAIN BODY
Products of Dark Wood Coffee
The firm offer their consumers with grade coffees that comprises of cleaner and
distinctive flavours which are cheap as compared to commercial coffees. As carefully it roast
their coffee so that different flavours are serve to customers so that it become possible for them
to accomplish wide range f tastes & style. They offer their audience with crow tree , Arboretum
espresso, Good morning sunshine, lamplight decaf, Deer Hill.
Digital Marketing Strategies
The plan of action which is taken to achieve the objectives of digital marketing is known
as digital marketing strategy. It tends to give ways to Dark Wood Coffee so that they can achieve
their goals through improvisation of conversion rate as well as through expansion of lead
generation. The strategy which is chosen by the organisation Dark Wood Coffee are explain in
the below paragraphs.
WordPress digital marketing
Website marketing acts as centre piece for carrying out digital marketing activities. It
must represent products, brands and services that are offered by firm. But it is essential that it
must be mobile friendly, easy to use and fast. For having these functionalities, Dark Woods
Coffee can opt for making use of WordPress Plugins that will enhance functionalities of website
by adding up capabilities and features which do not comes with standardised systems. For having

enhanced response certain aspects are illustrated below that must be addressed or ensured by
Dark Woods Coffee.
Usage of mobile responsive theme: Dark Wood Coffee can check the mobile traffic when it
tends to be executed. Further more they also check is that any problem arise with regards to
traffic that have been identified or not to be opted for the purpose of mobile responsive theme.
 Optimisation of images of site for fast loading: Speed are the main consideration to
GOOGLE in context to organic search ranking. The major aspect which is related with
this image that slows down the site. In context to this online services are tends to be
provide online services and with regards to this they leads to store the images which
posses high quality on server. In optimised format , images are used by them. That helps
audience to quickly access through make a single click on these picture.
 Creating sales landing page: There must be a need of landing page when dark Wood
Coffee launch the product. With regards to that Page Builder plug-in can tends to be used
and it does not require any type of technical knowledge.
Full information are tends to be provided related to online booking, regarding product etc. on the
websites of the company. For instant result consumers must to be click on the option menu
which tends to tends to provide deep information that are exist on the top left corner. To have
details of the product they have to click on coffee and if the product is needed than again do click
on it.
Online Advertising :
The art of utilisation of internet like a medium for delivering marketing messages for
intended as well as identified audiences is known as online advertising. This will assist Dark
Woods Coffee to attract traffic to website as well as enhance brand exposure for persuading
customers for engaging them within peculiar actions such as carrying out online purchase. The
critical reasons for which firm can use them are specified beneath: Customer Awareness: Even though Dark Woods Coffee is well established and
successful but it is their responsibility to ensure that customers know what they deal with.
This will assist firm when they launch new service or product within the marketplace
(Reske, 2017). For this firm can opt for creation of online viral campaigns so that people
are aware before the product is available for sales.