Integrated Marketing Communication

Running head: INTEGRATED MARKETING COMMUNICATION
Integrated marketing communication
Name of the student
Name of the university
Author note

INTEGRATED MARKETING COMMUNICATION1
Table of contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................5
Task 3...............................................................................................................................................8
Task 4...............................................................................................................................................8
Conclusion.....................................................................................................................................12
Reference list and bibliography.....................................................................................................13

INTEGRATED MARKETING COMMUNICATION2
Introduction
The term integrated marketing communication is being considered as the process in which the
different forms of communications are being developed for developing a strong link between the
customers and employers (Braun et al. 2019). Integrated marketing communication is the
promotional tool that develops the coordination between different elements of promotional
activities. The purpose of this report is to shed light on the understanding different marketing
practices in an organization and those impact on driving effective business performances.
Task 1
Marketing channels and contribution towards
Marketing communication channels play an important role for moving ideas, services and
products from manufacturers to the users by developing the strong relationship between the
customers and employees. There are basically four types of marketing channels such as direct
selling, dual distribution, reverse channels and selling through intermediaries (Riscombe-burton
et al. 2016). On the other hand, some of the business analyst have classified the marketing
channels into three parts such as informal, formal and unofficial communication channels.
Marketing channels are being considered as the ways that help to make the distribution process
more effective in the organization. Analyzing the marketing communication objectives of
Voucher Code, it has been identified that the company aims to provide attractive discounts to the
customers for making their online purchasing experience memorable.
The company mainly targets the bargaining hunters for managing the emerging situational
impacts so that the current situational impact on the company can be reduced. Effective
communication and practices plays an important role for ensuring the career opportunities as
well as standard organizational performance. Based on the communication practices adopted by

INTEGRATED MARKETING COMMUNICATION3
the company success of the organization can be determined. By continuing this is it can also be
seen that depending on the effective communication and practices negotiation as well as
company achievements can be ensured (Liu and Yang 2016). Therefore it is very important in an
organization to develop communication plan for fostering the good working relationship between
the staff and the employers. It is also very important for improving the efficiency as well as
moral of the employees.
It cannot be denied that social media has become one of the major contributors in the marketing
sector however it is also true that not only based on the Search Engine Optimization process but
also the company needs to focus on celebrity endorsement. slicing the entire communicational
plan it can be suggested that celebrity endorsement can play an important role for driving the
emotional needs of the customers in order to expand its business in different countries it is very
important for the customers to understand the emotional needs and demands of the customers in
that case most of the business analyst have agreed that the celebrity endorsement numbers of
organizations have got benefited (Gross 2016). In order to encompassing the range of
individuals’ competences it is very important for the organization to develop effective
communication and management plan. Based on the integrated communication management
planning process career goals of the employees can be pursued. The effective communication
and practices in an organization not only helps to improve the organizational performance but
also it plays an essential role for mediating the conflicts at work. Handling the workplace politics
has become very important in the emerging business scenario. Based on the effective
communication and practices it becomes easier for the employees to avoid such politics in the
corporate world and it also helps to develop strong relationship between the employees.