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Marketing Plan for Infinity Clothing: Pricing, Distribution and IMC Strategies

   

Added on  2023-04-24

8 Pages1247 Words263 Views
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Running head: MARKETING PLAN
MARKETING PLAN
Name of the Student
Name of the University
Author Note
Marketing Plan for Infinity Clothing: Pricing, Distribution and IMC Strategies_1

1MARKETING PLAN
Executive Summary:
The purpose of the paper is to understand the marketing plan of Infinity Clothing by
strategizing its pricing, distribution and Integration marketing Communication Plan. The
paper highlighted the branding strategy followed by its target market. The paper consists of
the different stages of IMC plan with the focus on communication methods.
Marketing Plan for Infinity Clothing: Pricing, Distribution and IMC Strategies_2

2MARKETING PLAN
Table of Contents
Introduction:...............................................................................................................................3
Discussion:.................................................................................................................................3
Branding strategy-..................................................................................................................3
Target market-........................................................................................................................3
Positioning statement:............................................................................................................4
Consumer behaviour-.............................................................................................................4
Pricing strategy-.....................................................................................................................4
Distribution strategy:..............................................................................................................5
Conclusion:................................................................................................................................6
Marketing Plan for Infinity Clothing: Pricing, Distribution and IMC Strategies_3

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