The assignment provided an analysis of Apple's marketing strategy for the iPhone X. It highlighted the company's use of reviews from tech reviewers and media giants in its press release, which was a departure from their previous approach. The slow roll-out of the product also helped maintain quality and create hype. Additionally, Apple emphasized the entertainment quotient of the phone, showcasing its screen, sound, and experience in gaming, photography, and videography. This strategy proved successful, contributing to the phone's continued sales worldwide.