Integrated Professional Skills in the Digital Age

Integrated Professional Skills in
the
Digital Age

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Compare and contrast the positive and negative use of internet to businesses and society........3
Discussing threats which are facing by the organizations and society when using internet along
with the measures for improvement............................................................................................6
Comparing and contrasting their features as well as applications of two different unified
communications providers...........................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
In the digital era, all the works are done digitally and by the use of internet. The
knowledge of internet, e-commerce and digitalization has become very important. The skills
required to access digital work is to have complete knowledge about all the positive and negative
effects of the internet. As much as internet can help in making the progress of the company, it
can equally contribute in taking the company down. Every company need to be careful about the
work and digital strategies they are putting on their websites. A company need to give all the
necessary information about their product and services, but it should be in limit so that it does
not cause any problem to them. This report will provide deeper insight about how internet affects
both organization and society in positive as well as negative terms. Further, report will also
highlight threats that both company and society faces while using internet. Along with this, it
will shed light on the applicability of two different unified communication providers.
Compare and contrast the positive and negative use of internet to businesses and society.
Positive aspects of internet for business
Every businesses uses internet for access in proper and right direction. The use of internet
has become very essential in every sector. Before the Internet, businesses often found it difficult
to connect to customers, speed up their service and carefully watch the business climate. So the
positive side of the use of internet in the businesses are firstly everything should be personable.
The Internet has allowed businesses to create communities for those that share similar interests in
products and businesses. These communities help businesses develop their brand and create a
positive image (Salmela-Aro and et.al., 2017). Businesses are able to customize products or
services with ease, which increases the satisfaction of the customers and increases profits. The
Internet has enabled business to obtain valuable information about the interests of certain
demographics. Second is the Information and in this The plethora of information on the Internet
enables businesses to learn about trends that may affect them, observe consumer behaviour,
discover products that could enhance their service or business and increase their knowledge of
the industry. Information that used to be reserved for the most influential people in the industry

or academics is now easier to find. The amount of reviews and information about businesses on
the Internet helps consumers feel more in control and comfortable with making a purchase. of
both consumers and businesses and saves time that can be used for productive activities. The
third positive effect is the accessibility and in this the Internet bridges the gap between
consumers and businesses. The advent of the Internet has made the presence of businesses
global. Consumers have access to products that are abroad or across state lines. Communication
between consumers and businesses is more open and transparent. Consumers can now use email,
chat or forums to connect with other consumers, ask pertinent questions about the service or
product, obtain customer support and offer suggestions (Mäntymäki and Islam, 2016). The fourth
one is easier entry of in the past, entry into the business world was severely restricted. The
candidates can get proper work and easy entry because of internet. All the information about the
products and services are available on the internet and customers can easily get knowledge about
the product or service which they wants to purchase. The fifth on is the investment of the
companies. In this the customers can get information about the profits and losses of the business
and then they can invest in those companies accordingly. The share market runs fully on the
internet. People invest shares with the help of internet only.
Negatives for business
Whereas the negative effects of the internet in the business are as follows. Firstly the
competition increases a lot due to full information of all the products available on internet. Many
competition firms and industrials produce the same product with some different features and sell
them at lower prices. Second is the impersonality. In this the face to face meetings and social
behaviour of the employees decreases. All the employees gets connected with each other through
e-mail and messages and this lead to less of interaction between them. The third is Security and
in this the security of the company's private details are not safe. There are many computer
hackers who can easily access the passwords, bank account details, credit card details etc. This
can create a big revenue loss to the company and may effect in loss if customers trust. The fourth
is reputation of the company (Soror and et.al., 2015). Internet can destroy the reputation of any
well-established company. This can be done by updating negative and bad feedbacks and
comments about the company on their official sites. Most of the customers do a internet survey
about the company whose product they are going to purchase and if they will see the negative
comments on the official website, then they are not going to purchase the product. This will