Intercultural Competence in Business Case Study

This report discusses the importance of intercultural competence in business and provides a case study on cross-cultural problems. It also explores various intercultural theories and provides advice on how to better understand and overcome these issues.

Intercultural
Competence in
Business Case study

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Where did Mark go wrong?........................................................................................................3
How could you help Mark better understand this cross - cultural problem?..............................3
Use intercultural theories to explain it and support your discussion..........................................4
What would be your advice to Mark?.........................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Intercultural competence is the key aspect to operate efficiently as across cultures to
manage effectively and to communicate and perform work with other individuals from diverse
cultural backgrounds. It is emergent competence that needed in each workplace with different
situations and in multinational management and company (Abduh, Rosmaladewi, and Mahmud,
2021). The following report covers the criteria of cross cultural problem and theories in suitable
manner. It is an effective asset that are maximising the globalised world where individual
communicate with individual from diverse cultures and nations who have been formed by varied
standards, ethics and value.
TASK
Where did Mark go wrong?
In the present years, various western nation have accepted their sections and divisions
with their immigrants into their nations. Mark asks question and try to maintain work as
according to their American members. It sounds like that, individuals in Indian management are
not comfortable with Mark with it and act rude by their behaviour. As in varied sort of the Asian
nation, cultures is not suitable acceptable in terms to them. As it will present the key manner in
presenting their paying attention towards them in an effective and efficient manner. By noticing
and observing the members in the business of the host nation of the culture it will help Mark to
follows their roles and responsibilities in a suitable and proper way. By paying attention from
positive to negative aspect it will help them to get reply to their own communication aspects with
the culture as effectively (Bordbar, and et.al., 2021). Mark should understand the issues and the
key aspects of the problems that will follows the criteria of business courses and activities and do
not try to go on wrong way. As by not following negative manner, Mark will present the suitable
and proper courses of marketing performance and presentation through the division of cross –
culture method.
How could you help Mark better understand this cross - cultural problem?
Cross - culture in the managerial business will termed to the business and its hard work
that its individual will communicate in effective and professionals backgrounds. As the adjective
cross cultural will relates to the manner of acceptance of national, local differences with potential
way and methods of a desirable division. When candidates of the multinational business will

shift to other nation, they require to maintain the cross culture. They should learn the languages
an also try to adopt their social values and standards. As the Mark will find that I need to give
much more detailed, specific instructions to their members as Marks will follows the Americans
back home in respect to get even the simplest things completed. And unless such minute detail is
offered to problems usually create (Critchley, and Wyburd, 2021). Such individual will not seem
to take the initiative to do anything other than what is distinctly defined in advance. Ethnocentrism - Ethnocentrism occur when individuals will implicitly consider believe
their manner of presenting and maintaining things is suitable and proper. It will have
negative impact on the behaviour that will lead to various limitation. Stereotyping – It is common term that will depends on changing manner about
individuals from diverse cultures. In respect to it. There are various cross- cultural
trainings in the management that will concentrates on recognising cultural differences
that can strengthen stereotyping that will majorly help Mark to suits their managerial
issues. Psychological Barriers – To maintain cross cultural in management effectively, they
require to apply their own style. It is not simple to maintain against their natural aspects.
Individuals can feel imitative and incapable. Language Barriers – In global field of management, individual who are less fluent in
English will try to reserve their fields and it will lead to language barrier.
 Conflicting Values - Cultural clashes occur when other individual's behaviour will not
consider their own values.
Use intercultural theories to explain it and support your discussion.
Hofstede cultural dimension Power Distance Index (PDI) - A high PDI score shows that society will accepts an
unfair, hierarchical distribution of power (Guzmán-Rodríguez, and et.al., 2021). On other
side, low PDI score means that power is shared broadly in management.
 Individualism Versus Collectivism (IDV) - A high IDV score will shows the weak
interpersonal relations between those who are not key role of a centred points. In this
individual will take less duty for another activities and results.
Schwartz Theory of Basic Values

 Values are directly relates to unresolvable section that will affect them. When values are
reactive then they become confused with it.
 Values termed to orientated targets that will motivate activities.
 Values will maintain activities and situations. It involves several aspects that create
different term of values from rules and aspects that basically termed to manager certain
activities, objects and situations.
 Values managed as standards and criteria (Kainz, 2021). It will guide the orientation
activities, actions, policies, people and events. Individual will decide what is good or not
good for them, what is justified or illegitimate for them and so on.
The Seven Dimensions of Culture by Hampden Universalism Versus Particularism – Individuals place an effective and high
significances on laws, rules, values and duties. As they try to maintain and deal on fair
practices that individual based on such rules, but rules will come before their personal
dealings. Individualism Versus Communitarianism – Individuals consider that each issues make
issues and each dealings, dictates that the rules that they live it. Their response to that
condition might change and it will rely on what happens at that situation and with them
members who are engaged into it.
 Specific Versus Diffuse – Individual will perform their work in terms of separate work
culture. As in result to it, they believe that the relationship will not have high term of
effects on their work and it will affect to their aims (Luo, 2021). As it will rely on
effective course of dealings who will not have higher of relations.
High context and Low context cultures
High context Low context
 Value practices
 Foster long lasting dealing
 Depends on non-verbal mark in terms
of tone of voice, facial expressions,
body language and varied other.
 Need little thinking.
 Short term dealings
 Communication is more undeviating
and resistance
 Determine lies with the person
 Need all the data in the message
 Can vary rapidly

 Have effective edges
 Are slow to alter
What would be your advice to Mark?
Mark should try to focuses on the procedure of identify the key issues and will try to overcome it
by which there are varied sort of the advices that are as follows - Do research – Mark should first research and key areas of the management that will help
in having a good flow of communication in their culture (Markova, and et.al., 2021). As
it might be different in their terms to their standards and values. Build relationships – As the culture are develop by individuals who should know how to
deal with their members and coordinate with them in an effective and efficient manner.
Individuals will feel like that they hold their manner and maintain the culture in term of
other individuals who knows how to create relationship with members. Take time to set expectations, procedures and plans – Mark should develop the
procedures, plan and expectations of working criteria that will further help them to
maintain their dealings. As it also supports them in keeping the lines of communication
available through it in an effective and efficient manner. Use the right communication technology – As it is important term for Mark to apply
suitable and effective communication technology that will further help them in
supporting their subordinates in the business. By having effective communication
techniques it will supports individual to socialise with each and every person.
 Address conflict – By identifying the key issues or problems in the management, the
basic section that apply the leaders is try to overcome it by their strategies and tactics in
minimum period of time in an effective and efficient manner (Porto, and Arguiano,
2021). As it is common of having issues but if organisational members will not try to
remove it, then it will create disagreement.
CONCLUSION
From the above mentioned report it has been concluded that, Cross - culture is an
effective concept that deals with diverse section between managerial individual of diverse
countries and background. By the mode of globalisation, the manner of cross - culture will

crucially becomes essential and also become the part of the business of management. As in the
management, individuals are performing their work who require to learn suitable manner in
varied course that are to be presented in respect to be efficient.

REFERENCES
Books and Journals
Abduh, A., Rosmaladewi, R. and Mahmud, M., 2021. Teaching Oral English In Indonesian EFL
Contexts During Globalized Challenging Time. Eralingua: Jurnal Pendidikan Bahasa
Asing dan Sastra, 5(1), pp.164-176.
Bordbar, G., and et.al., 2021. Human resources competencies scale development and validation:
an Iranian measure. Industrial and Commercial Training.
Critchley, M. and Wyburd, J., 2021. Evolution of university internationalisation strategies and
language policies: challenges and opportunities for language centres. Language
Learning in Higher Education, 11(1), pp.3-13.
Guzmán-Rodríguez, L.E., and et.al., 2021. The Influence of Transformational Leadership,
Cultural Orientation, and Emotional Conflict on Innovation in Multicultural Teams.
In Handbook of Research on Multidisciplinary Approaches to Entrepreneurship,
Innovation, and ICTs (pp. 124-155). IGI Global.
Kainz, A., 2021. Industry 4.0, Legal Protection of the Employee and Intercultural Impact of
Labour Migration. Bratislava Law Review, 5(1), pp.137-144.
Luo, X., 2021. Managing Intercultural Encounters: Border Control at an Indian
Airport. interculture journal: Online Zeitschrift für interkulturelle Studien, 20(34),
pp.91-97.
Markova, E.M., and et.al., 2021. Features of the development of linguistic and communication
competences of future foreign language teachers. Linguistics and Culture
Review, 5(S2), pp.36-57.
Porto, M. and Arguiano, J., 2021. Beyond Intercultural Awareness in ELT. In International
Perspectives on Diversity in ELT (pp. 21-35). Palgrave Macmillan, Cham.