Strategic Human Resource Management– PDF

Strategic Human Resource Management
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TABLE OF CONTENTS
INTRODUCTION ...............................................................................................................................3
TASK 1.................................................................................................................................................3
TASK 2.................................................................................................................................................5
TASK 3.................................................................................................................................................7
CONCLUSION ...................................................................................................................................9
REFERENCES...................................................................................................................................10
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INTRODUCTION
Strategic human resources management can be stated as a practice wherein company and
employees developing, attracting, rewarding and retaining at the work place. In this report,
organization conducts the recruitment process under which manager appoints the new employees at
work place. It helps manager to manage day to day operation of the firm and maintains the work
environment. Under this report, there are various aspects of the strategic human resource
management will be studied in the context Marriott hotel. The present report covers, manager
analyses the internal and external environment for the business which affects the work based
activities and work environment. Different concepts and models of the strategic human resource
management is followed by the organization. There are various policies and procedures related to
human resource which is adopted by the firm for maintaining the work quality of the employees and
smooth flow of operation at the work place.
TASK 1
The internal and external environment for the Marriott hotel
According to Armstrong and Taylor, 2014, “company identify the current position in the market
with the help of analysing the SWOT and PESTLE”(Armstrong and Taylor, 2014). In this way,
manager analyses the current situation and position of the organization in the hospitality industry
under which various factors affects the work based activities and customer purchasing power.
However, SWOT and PESTLE also affects the work environment and sales turnover of the firm. In
additional to this, political factor also affects the Marriott hotel under which government formulates
the tax policy and other practices. Organization follows rules and regulation related to the
government policy which adopts the tax policy at the work place. In this way, company pays the
amount of the tax as well employees which helps to maintains the work environment and reduces
the unfair practices at the work place. Purce, 2014, has stated, “if government rises the tax rate
which affect the company activities like accommodation , food”(Purce, 2014). Organization charges
the money as per the tax rate and purchasing power of the consumer. It affects performance of the
firm because customers not able to purchases the more products and services due to increases the
tax rate. Company decreases the sales turnover and decline the overall productivity of the firm.
Apart from this, Economic factor also affect the Marriott hotel which includes the exchange rate,
fiscal policy, GDP and bank rate etc. In this context, good condition of economic in the UK which
positively affects the business because they easily deal with another country. Furthermore, good
economy creates the interest of the customer towards the services which is provided by the firm. It
positively affects performance of the organization because employee allocate the resource on the
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time and fulfils the demand of the clients and customer. It helps clients to generates the satisfaction
towards the company and work is given by the employees. Moreover, it also assists business to
increases the market share in hospitality industry and maintains the brand image in the UK market.
According to Kehoe and Wright, 2013, “government increases the bank rate and interest rate
under which company not able to deliver the services on time to the customers”(Kehoe and Wright,
2013). However, employees of the firm's not able to allocate the resource on time to time
accordingly they increases the cost of the services. It affects purchasing power of the customers
because firm increase the cost of the services which creates the less interest. In this context,
company decline the market share and minimizing the profit of the firm. On the other hand, social
factor also affects the work based activities of the firm which includes the society and community.
In this way, organization focuses on the welfare of the society which includes the lifestyle, culture,
language etc. Marriott hotel gives the job opportunity to the individual and manger appoints the
employees as per the knowledge skills is required of the vacant post. It helps manager to manage
day to day operation of the firm and their relationship with the employees. Moreover, It also assists
the company to expand their business and deliver good services to the customers. Marriott hotel all
these factors are consider like customer language, culture etc. Company should be designed the
services as per the customer choice and preferences
Bratton and Gold, 2012 ,has stated, manager also conducts the market research which is taken the
feedback from the customers”(Bratton and Gold, 2012).However,they have idea from the customer
satisfies or not, choice and preferences accordingly make the improvement by them. On the other
hand, technology factor is very important aspects in the business environmental of the company.
Technology is the best components which improves the organization performance and employees
work quality. In this way, company adopts the advance technology which helps employees to
complete their work on time and attain the customer satisfaction. Accordingly , firm increases the
market share and maximizing the profits. Moreover, another factor is environmental factor under
which company takes the responsibility for maintaining the environment of the business and outside
of the firm. In this way, they deliver the services without harming the employees and customer.
According to Buller and McEvoy, 2012, “legal factor plays important role in the organization under
which includes the government norms and policies”(Buller and McEvoy, 2012). However, company
follows the rules and regulation at the work place for maintaining their workforce. In this way, with
the help of rules and regulation, employees behave in ideal manner and work to attain the business
goals and objectives. As per this, company maintains the flow of smooth operation at the work place
and relation with the employees.
According to Shields, Brown and Plimmer, 2015, “ in order to survive the business activities
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