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SWOT analysis of Coca-Cola: Assignment

   

Added on  2021-01-02

7 Pages1831 Words431 Views
INTERNALORGANISATION/ENVIRONMENT,(SWOT analysis)

Table of ContentsINTRODUCTION...........................................................................................................................1ANALYSIS......................................................................................................................................1SWOT Analysis..........................................................................................................................1CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

INTRODUCTIONSWOT analysis is carried out in order to find out about an organisations strengths,weaknesses, opportunities and threats. The company chosen for the present report is Coca-Cola,a soft drink manufacturing company which was introduced on 8 May 1886 with 61,800employees currently employed. Thus, this report will conduct internal analyses of Coca-Cola.ANALYSISSWOT AnalysisStrengthGlobal Brand ImageHigh Customer satisfactionStrong Supply chain network (High no.of wholesaler, retailer & customers)High Investment on Marketing & AdvertisementWeaknessLow product diversificationLow investment in R&DHigh attrition rate in workforceInappropriate financial planningDeclining revenueAnalyses of strong pointsOrganisation direction: It is a very important responsibility of managers to provideproper direction to the employees as it guides the employees towards the achievement of their aswell as organisational objectives and fulfilling their responsibility for the smooth working of anorganization. Managers of Coca - Cola are very efficient in their working and provide cleardirections to their employees which in turn helps them to move in a direction which will lead totheir indivisual as well as organisational growth (Watson and Cresswell, 2016).Funding and Innovation – Funding is a source by which companies financial needscould be fulfilled. On the other hand, innovation helps us to survive in this fast changing world.As Coca - Cola continuously make changes in its practices and always welcome innovativeideas. Its assets management strategy is good that helps in managing funds properly. Coca - Coladoes not face any difficulty regarding funding because of its brand name and customer loyaltyand thus resulting in efficient working of an organisation. Coca-Cola undergoes constantinnovation to capture the major share in soft drink industry by promoting its employees to1

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