International Business: Expanding Market Share and Improving Competitiveness

International Business

EXECUTIVE SUMMARY
International business lets businesses thrive and succeed by allowing them to expand their
market share, improve their competitiveness, and profit margins. It also allows businesses to gain
international recognition by expanding their operations outside their national borders. The
corporation needs to internationalize their goods and services to the host world, so this report
begins with a quantitative review of the international market. This research provides a macro
climate overview, which refers to an analysis of the variables that can affect the business's
functioning, as well as strategic assessments using the appropriate context. In addition, cultural
research is taken into account of the appropriate logistical mode of entry in order to recognize the
culture of the host nation.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Detailed summary of the selected organization's product and service internationalization
preparation...................................................................................................................................4
Examine the effect of the host country's circumstances, including global considerations and
national competition....................................................................................................................5
Discuss the history of the host country and how it affects the organization's
internationalization process.........................................................................................................7
Discuss the best entry and internationalization strategies for your business...............................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10