Smartphone Industry: International Business Analysis

This presentation focuses on the smartphone industry, its growth, development, and major consumer markets. It analyzes the oligopoly market structure and the largest consumer market, China, using PESTLE analysis. The presentation also covers the impact of smartphones on the environment and the legal regulations governing the industry.

SMARTPHONE INDUSTRY
International Business Analysis

INTRODUCTION
 The focus of this presentation is on the smartphone
industry.
 The smartphone industry has been constantly growing
and developing in terms of models, suppliers and
market size.
 The focus of this presentation is on the largest consumer
market of the smartphone industry i.e. China.

ANALYSIS OF SMARTPHONE INDUSTRY
 China India, USA, Russian Federation and
Brazil are the major consumer markets in the
smartphone industry.
 Samsung, Huawei, Apple, Xiaomi and Oppo
are the biggest smartphone producers in the
world.

ANALYSIS OF SMARTPHONE INDUSTRY
 The smartphone industry is an oligopoly.
 In a oligopolistic market, smartphones are
produced by a number of firms but great
products are produced by only few firms such
as Samsung, Apple, Xiaomi, Oppo, etc.

ANALYSIS OF SMARTPHONE INDUSTRY
IN CHINA
For the macro- economic assessment, PESTLE
can be used:
 Political-
 One of the most powerful countries
 Stable political environment but lack of
political freedom.
 Economic-
 Average GDP growth of 10 % every year.
 Rapid urbanization and economic
development
 Unequal distribution of income.

ANALYSIS OF SMARTPHONE INDUSTRY
IN CHINA
 Social-
 Massive consumer
product market
 Increase in income result
in increase in spending
on smartphones.
 Technological-
 Country aims to become
global leader in science
and technology
 Converting itself into an
innovation- driven
economy

ANALYSIS OF SMARTPHONE INDUSTRY
IN CHINA
 Environmental-
 Affected due to rapid economic development
 Affected due to smartphones due to energy
consumption.
 Legal-
 Smartphone businesses and employment
practices are regulated by PRC Labor
Contract Law 2007, PRC Labor Law 1995 and
other legislations.

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