International Business: Analysis, Recommendations, and Implementation Approach

INTERNATIONAL
BUSINESS
1

Table of Contents
Executive summary .........................................................................................................................3
Introduction......................................................................................................................................4
Analysis and discussion...................................................................................................................4
Brief overview of the chosen organisation and the rationale for going international. ...............4
Discuss which country you would recommend them to enter and the rationale behind the
decision. ....................................................................................................................................5
Barriers that will be faced as the organisation expands internationally......................................6
Critically evaluate a relevant implementation approach for the internationalisation process for
the specified target market..........................................................................................................8
Conclusion.......................................................................................................................................9
Reference ......................................................................................................................................10
Books and journals ...................................................................................................................10
Online........................................................................................................................................10
2

Executive summary
In a below report, there is a discussion of international business. Organisation do
international business to enhance their customer’s base and attract foreign customers. This will
helps them in increasing profitability as well. This report includes introduction of selected
organisation which wants to expand. Then it includes rationale of expanding in another country.
Further it includes recommendation in which company wants to expand and why. Then it
includes barriers comes in between and implementation approach within a targeted country.
3

Introduction
International business is known as the trading of the product service services with the help of
investment and technology around the boundaries of the nation’s or at the international level.
This is also understood that the global business is also refers to the globalization or the
internationalization. At the time of scaling any type of commercial business there can be specific
elements that are need to be understood by the leaders of the organization in order to make the
company most successful and sustainable. In addition to it there are several issues and barriers
which are faced by the business at the time of scaling up of the operations of the organization in
market of any other nation around the world. The following report is based on rollinson knitwear
(Guercini, and Milanesi, 2020). The organization desires to established in the market of the
Sweden in order to increase the level of their consumer base for the long period of time.
Moreover to this the company was founded in the year 1935. Also the following report will
cover about the rationale of moving the business operation internationally as well as problems or
challenges which can occur in the time of expansion of the business operation in the market area.
It will also cover about the execution method for the process of globalization of the target market
of the organization.
Analysis and discussion
Brief overview of the chosen organisation and the rationale for going international.
The respective organization is one of the largest supplier of the United Kingdom of
corporate wear as well as of school wear. The company was introduced in the year 1935 and the
organization is one of the highest ranking and also it was certified by B Corporation. In addition
to it the company is grand in the 14th position in the global sector of the clothing industry. The
respective organization is leading supplier of the United Kingdom of the school knitwear and it
also known as one of the major companies that are dealing in the clothes of school and corporate.
Also the organization is also offering top quality products of school wear to their several
consumers. It will also assist them in enhancing there goodwill which will lead to their
enhancement in the consumer base for the long period of time (Aguilera, and Grøgaard, 2019).
The business firm is basically concentrating on motivating the other people as well as sharing the
concept and ideas in order to gain more and more profitability within the current market of the
company.
4