Stakeholder Analysis of Tesla: A Strategic Program for Sustainable Growth

RUNNING HEAD: International Business 0
International business

International Business 1
Executive summary
This report comprises the stakeholder analysis of Tesla. Tesla is having various kinds of
businesses from solar energy, designing and manufacturing rockets and spacecraft’s to the
designing of the electric vehicle. This report defines Tesla motors along with its history, mission
and vision. The stakeholders of the Tesla are viewed. Four selected stakeholder groups are
analyzed such as customer, employees, communities and investors. Further, stakeholder category
is identified along with the generic strategic drivers for each selected group. Finally the strategic
program is recommended for the particular stakeholder groups along with the explanations.

International Business 2
Contents
Executive summary.....................................................................................................................................1
Introduction.................................................................................................................................................3
Stakeholder view of the organization..........................................................................................................3
Stakeholder analysis for selected stakeholder groups..................................................................................6
Stakeholder category identification and generic strategic programs for the stakeholders............................6
Recommended strategic program for each selected stakeholder group........................................................9
References.................................................................................................................................................11

International Business 3
Introduction
Tesla was established in 2003 with the aim of manufacturing electric vehicles. The company
proved that electric vehicles can be superior and faster than the gasoline cars. Currently tesla is
producing not only electric vehicles but also building substantially scalable clean energy cohort
along with the loading products. The company relies in moving towards a zero emission future
for betterment. It is the mission of Tesla to hasten the globe’s evolution to defensible energy by
captivating high recital green cars to the market. The vision of Tesla serves an indicator of
company’s operational effectiveness along with the business development. Tesla faced
challenges when its Amazon web services were hacked to mine crypto currency. It drew
attention of Tesla towards cyber security startup RedLock. The company released its first
autopilot in 2015 to offer semi-autonomous technology in the commercial vehicle. Tesla even
brings electrification to prove it equally influential. The ability of the company to modernize
software of its vehicles with over the air updates is doubtless the one thing which makes the
industry highly exposed to outmodedness. The success of Tesla’s Model S and X along with the
stock valuation served a strong indication about the trend of the automotive industry. Tesla is
expanding its sales and manufacturing across the globe. The company has its massive battery
plant known as Giga factory which is an aspiring plan. This plant seeks to create more lithium
ion cells by 2020 than the globe’s combined output in 2013. Tesla ranks as number one in the
globe’s most inventive companies by Forbes 2015.
Stakeholder view of the organization
Tesla maintains consistent and effectual communication with the stakeholders. Tesla issues its
annual report on the website and discloses significant financial data along with the values,
strengths, probable risk factors, products, services, network, infrastructures and other relevant
information (Stringham, Miller & Clark, 2015). The stakeholders are also communicated by the
company through annual meetings, webcasts and factory tours. Tesla also manages blogs and
official pages on the social media websites comprising Facebook and Twitter to retain
stakeholders updated of the latest progresses and accomplishments.