Task 1 Present venture in this report is Air Pie which is a growing fast food restaurant operating in the UK. Initially, it used to provide offerings in Britain only, but as of now, it has decided to expand as well as diversify its operational activities to United States and Japan.
Role of culture in shaping international business for Air Pie •Tastes and preferences:In order to gain success, the cited hotel conducts to research about tastes of American and Japanese. As per the American food culture, a hamburger and French fries have become essentials for the fast food restaurants to be offered by them to the customers. Whereas, Japanese people prefer dishes that are made from rice and different kinds of sea foods
Contd.. •Demand patterns of consumers:The behaviour of consumers i.e. the demand patterns of consumers relating to their food and beverages needs affect a business in many ways. The Japanese people are more family oriented as compared to Americans, this leads the fast food restaurant to provide services as per their patterns.
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Contd… Cultural values:Even the cultural values of Japan and America affect the business activities to be undertaken by Air Pie. The mentioned firm's home country is UK and it is operating in two culturally different nations which require the managers appointed to evaluate the cultural norms adopted by both economies in order to ensure that no sentimental values are hurt.
Communicational variations:The languages that have been used in both the countries differ from that used in UK in many ways. In order to deal with the customers visiting the fast food corner, the mentioned firm must appoint an individual from the local market or economy that can understand the language used in an effective way.